US demand for recreational boats, propulsion systems and accessories is forecast to grow 8.0 percent annually to $10.1 billion in 2016. Demand for traditional powerboats will lead gains, rebounding from especially sharp declines beginning in 2008. Powerboats will also benefit from newer propulsion systems and controls that simplify handling.

This study analyzes the $6.9 billion US recreational boating industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by material (e.g., plastic, aluminum, coated fabrics), product (e.g., powerboats, personal watercraft, sailboats, propulsion systems, boating accessories) and US regional market.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 39 industry competitors, including Brunswick, Yamaha Motor and Bombardier Recreational Products.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							      xi

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Outlook						       4
		Demographic Outlook						       8
		Consumer Trends							      11
		   Personal Income & Expenditures				      12
		   Recreational & Leisure Expenditures				      14
		   Consumer Financing Environment				      16
		Recreational Boating Consumer Profile				      20
		Recreational Boat Retail Sales					      23
		Recreational Boats in Use					      29
		Inventory Levels						      31
		Pricing								      33
		US Recreational Boating Market, 2001-2011			      35
		Technology							      38
		   Engines							      38
		   Electronics							      40
		Regulatory & Safety Issues					      42
		   Emissions & Noise Issues					      42
		   Wildlife & Environmental Protection Issues			      45
		   Safety Issues						      47
		World Recreational Boating Market				      49
		   Canada							      49
		   Europe							      51
		   Rest of the World						      52
		US Recreational Boating Foreign Trade				      54
		   Imports							      56
		   Exports							      59

	III.	MATERIAL CONSUMPTION						      62
		General								      62
		Plastic								      63
		   Resins							      64
		   Reinforcement Materials					      66
		Aluminum							      68
		Coated Fabrics							      69
		   Tops & Covers						      71
		   Sails							      72
		   Upholstery							      73
		   Inflatable Boats						      73

	IV.	PRODUCTS							      75
		General								      75
		Recreational Boats						      80
		   Traditional Powerboats					      84
		      Outboard Powerboats					      88
			Demand by Material					      92
			Demand by Length					      92
			Producers						      93
		      Inboard Powerboats					      94
			Cabin Cruisers						      97
			Runabouts & Other Inboard Powerboats			      99
			Producers						     101
		      Sterndrive Powerboats					     102
		   Personal Watercraft						     105
		      Regulatory & Safety Issues				     108
		      Producers							     112
		   Sailboats							     113
		      Demand by Length						     116
		      Demand by Design						     118
		      Producers							     119
		   Other Recreational Boats					     120
		      Jet Boats							     121
		      Canoes							     122
		      All Other							     123
		Propulsion Systems						     125
		   Outboard Propulsion Systems					     128
		      Regulatory Issues & Technology				     131
		      Producers							     132
		   Inboard & Sterndrive Propulsion Systems			     134
		      Regulatory Issues & Technology				     135
		      Producers							     137
		Boating Accessories						     139
		   Navigational & Electronic					     141
		   Trailers							     145
		   Other							     147

	V.	REGIONAL DEMAND							     149
		General								     149
		Regional Demographic & Economic Trends				     153
		   Population Patterns						     153
		   Economic Outlook						     155
		   Personal Consumption Expenditures				     158
		US Regional Demand for Recreational Boating			     159
		   Northeast							     163
		      New England						     165
		      Middle Atlantic						     168
		   Midwest							     171
		      East North Central					     174
		      West North Central					     177
		   South							     180
		      South Atlantic						     185
		      East South Central					     188
		      West South Central					     191
		   West								     195
		      Mountain							     198
		      Pacific							     202

	VI.	INDUSTRY STRUCTURE						     207
		General								     207
		Industry Composition						     208
		Market Share							     211
		   Brunswick							     213
		   Yamaha Motor							     215
		   Bombardier Recreational Products				     216
		   PBH Marine Group						     217
		   Other Important Producers					     218
		Competitive Strategies						     219
		Product Development						     222
		Manufacturing							     223
		Distribution							     224
		Marketing							     227
		   Brand Awareness & Loyalty Marketing				     228
		   Lifestyle & Other Marketing Strategies			     229
		Mergers & Acquisitions						     232
		Cooperative Agreements						     235
		Company Profiles						     239
		   American Honda Motor, see Honda Motor
		   American Suzuki Motor, see Suzuki Motor
		   Atlanta Marine Electronics, see Viking Yacht
		   Attwood, see Brunswick
		   Avon Inflatables, see Zodiac Marine & Pool
		   Baja Marine, see Fountain Powerboat Industries
		   Bayliner Marine, see Brunswick
		   Beneteau SA							     241
		   Bombardier Recreational Products Incorporated		     243
		   Boston Whaler, see Brunswick
		   Brunswick Corporation					     246
		   Cabo Yachts, see Brunswick
		   Cannon, see Johnson Outdoors
		   Carlisle Paddles, see Johnson Outdoors
		   Catalina Yachts Incorporated					     261
		   Caterpillar Incorporated					     262
		   Chaparral Boats, see Marine Products
		   Construction Navale Boreaux, see Beneteau
		   Correct Craft Incorporated					     265
		   Crestliner, see Brunswick
		   Crownline Boats Incorporated					     267
		   Cruisers Yachts, see KCS International
		   Crusader Marine Engines, see Pleasurecraft Engine Group
		   Cummins Incorporated						     268
		   Cummins MerCruiser Diesel Marine, see Brunswick and Cummins
		   Diversified Marine Products, see Brunswick
		   FinCraft Boats, see J&D Acquisitions
		   FLIR Systems Incorporated					     273
		   Fountain Powerboat Industries Incorporated			     280
		   Four Winns, see PBH Marine Group
		   Garmin Limited						     282
		   General Motors Company					     286
		   Geonav, see Johnson Outdoors
		   Glastron, see PBH Marine Group
		   GM Powertrain, see General Motors
		   Godfrey Marine, see Nautic Global Group
		   G3 Boats, see Yamaha Motor
		   Harris Kayot Marine, see Brunswick
		   Hatteras Yachts, see Brunswick
		   Honda Motor Company Limited					     289
		   Hunter Marine, see Morgan Industries
		   Hydra-Sports Boat, see MasterCraft Boat
		   Interphase Technologies, see Garmin
		   J&D Acquisitions LLC						     292
		   Jeanneau America, see Beneteau
		   Johnson Outdoors Incorporated				     296
		   Kawasaki Heavy Industries Limited				     303
		   KCS International Incorporated				     305
		   Kellogg Marine Supply, see Brunswick
		   Land ‘N’ Sea, see Brunswick
		   Larson Boats, see J&D Acquisitions
		   Lowe Boats, see Brunswick
		   Luhrs, see Morgan Industries
		   Lund Boat, see Brunswick
		   Mainship, see Morgan Industries
		   Malibu Boats LLC						     307
		   Marine Products Corporation					     309
		   MarineMax Incorporated					     311
		   Marquis Yachts, see J&D Acquisitions
		   MasterCraft Boat Company					     313
		   Mastry Marine and Industrial Supply, see Yanmar
		   Mercury Marine Group, see Brunswick
		   Meridian Yachts, see Brunswick
		   Monterey Boats Incorporated					     315
		   Morgan Industries Corporation				     316
		   MTU Detroit Diesel, see Tognum
		   Nautic Global Group						     319
		   Necky Kayaks, see Johnson Outdoors
		   Ocean Kayak, see Johnson Outdoors
		   Old Town Canoe, see Johnson Outdoors
		   Palm Beach Towers, see Viking Yacht
		   PBH Marine Group LLC						     322
		   PCM Marine Engines, see Pleasurecraft Engine Group
		   Pleasurecraft Engine Group					     326
		   Poly Marquis Yacht, see J&D Acquisitions
		   Precision Propeller Industries, see Yamaha Motor
		   Princecraft Boats, see Brunswick
		   Pro Map Technologies, see Johnson Outdoors
		   Pursuit Boats, see S2 Yachts
		   Rampage Sport Fishing Yachts, see KCS International
		   Ranger Boats, see PBH Marine Group
		   Raymarine, see FLIR Systems
		   Regal Marine Industries Incorporated				     328
		   Rinker Boat, see Nautic Global Group
		   Robalo Boats, see Marine Products
		   Sea Fox Boat Company Incorporated				     330
		   Sea Ray Boats, see Brunswick
		   Silverton Marine, see Morgan Industries
		   Skeeter Products, see Yamaha Motor
		   Smoker Craft Incorporated					     332
		   Starcraft Marine, see Smoker Craft
		   Stratos Boats, see PBH Marine Group
		   Striper Boats, see J&D Acquisitions
		   S2 Yachts Incorporated					     336
		   Suzuki Motor Corporation					     339
		   Tacktick, see FLIR Systems
		   Techsonic Industries, see Johnson Outdoors
		   Tiara Yachts, see S2 Yachts
		   Tognum AG							     341
		   Tracker Marine Group LLC					     344
		   Triton Boats, see PBH Marine Group
		   Triumph Boats, see J&D Acquisitions
		   Trophy Sportfishing Boats, see Brunswick
		   Tuff Torq, see Yanmar
		   Viking Yacht Company						     347
		   VM Motori, see General Motors
		   Volvo AB							     350
		   WayPoint Technologies, see Johnson Outdoors
		   Wellcraft, see PBH Marine Group
		   West Marine Incorporated					     354
		   Yamaha Motor Company Limited					     356
		   Yanmar Company Limited					     362
		   Zodiac Marine & Pool						     366
		Additional Companies Mentioned in Study				     368


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       7
	2	Population & Households						      11
	3	Personal Consumption Expenditures				      14
	4	Recreation & Leisure Expenditures				      16
	5	Consumer Financing Environment, 2001-2011			      19
	6	Recreational Boat Retail Sales					      28
	7	Recreational Boats in Use by Type				      30
	8	Recreational Boat Pricing					      35
	9	US Recreational Boating Product Market, 2001-2011		      37
	10	US Recreational Boating Foreign Trade				      56

		SECTION III -- MATERIAL CONSUMPTION
	1	Plastic Consumption in Recreational Boat Production		      64
	2	Aluminum Consumption in Recreational Boat Production		      69
	3	Coated Fabric Consumption in Recreational Boat Production	      71

		SECTION IV -- PRODUCTS
	1	Recreational Boating Product Supply & Demand			      79
	2	Recreational Boat Supply & Demand				      82
	3	Traditional Powerboat Supply & Demand				      86
	4	Outboard Powerboat Supply & Demand				      91
	5	Outboard Powerboat Demand by Boat Length			      93
	6	Inboard Powerboat Supply & Demand				      97
	7	Inboard Cabin Cruiser Supply & Demand				      99
	8	Runabout & Other Inboard Powerboat Supply & Demand		     101
	9	Sterndrive Powerboat Supply & Demand				     105
	10	Personal Watercraft Supply & Demand				     108
	11	Sailboat Supply & Demand					     116
	12	Other Recreational Boat Supply & Demand				     121
	13	Propulsion System Supply & Demand				     128
	14	Outboard Propulsion System Supply & Demand			     130
	15	Inboard & Sterndrive Propulsion System Supply & Demand		     135
	16	Boating Accessory Supply & Demand				     140

		SECTION V -- REGIONAL DEMAND
	1	Recreational Boating Regional Market Profile, 2011		     151
	2	Population by Region						     155
	3	Gross Domestic Product by Region				     157
	4	US Personal Consumption Expenditures by Region			     159
	5	US Recreational Boating Demand by Region			     162
	6	Northeast: Recreational Boating Demand by 
		   Subregion & Product						     165
	7	New England: Recreational Boating Demand			     168
	8	Middle Atlantic: Recreational Boating Demand			     171
	9	Midwest: Recreational Boating Demand by 
		   Subregion & Product						     174
	10	East North Central: Recreational Boating Demand			     177
	11	West North Central: Recreational Boating Demand			     180
	12	South: Recreational Boating Demand by Subregion & Product	     184
	13	South Atlantic: Recreational Boating Demand			     188
	14	East South Central: Recreational Boating Demand			     191
	15	West South Central: Recreational Boating Demand			     195
	16	West: Recreational Boating Demand by Subregion & Product	     198
	17	Mountain: Recreational Boating Demand				     202
	18	Pacific: Recreational Boating Demand				     206

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Recreational Boating Product Sales by Company, 2011		     210
	2	Selected Acquisitions & Divestitures				     233
	3	Selected Cooperative Agreements					     236

 
				      LIST OF CHARTS

    CHART NUMBER								    PAGE


		SECTION II -- MARKET ENVIRONMENT
	1	Comparison of Retail & Manufacturers’ Level Boat Sales		      28
	2	Recreational Boats in Use by Type, 2011				      31
	3	US Recreational Boating Product Market, 2001-2011		      38
	4	US Recreational Boating Product Imports by Source, 2011		      59
	5	US Recreational Boating Product Exports by Destination, 2011	      61

		SECTION IV -- PRODUCTS
	1	Recreational Boating Product Demand by Type, 2011		      80
	2	Recreational Boat Demand by Type, 2011				      83
	3	Traditional Powerboat Demand by Type, 2011			      87

		SECTION V -- REGIONAL DEMAND
	1	Geographic Distribution of US Recreational
		   Boating Demand, 2011						     152

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Recreational Boating Product Market Share, 2011		     213