US demand for power supplies used in portable products will grow six percent yearly through 2008, driven by new high-drain wireless devices. Rechargeable batteries and small engines will lead gains among established types. Solar cells will remain a niche item while miniature and micro fuel cells become a major factor by 2013.
This study analyzes the $7.6 billion US portable product power supply industry. It presents historical demand data (1993, 1998 and 2003) and forecasts to 2008 and 2013 by type (e.g., alkaline, lithium, zinc-air, and zinc-carbon/zinc-chloride primary batteries; lithium-based, nickel-cadmium, nickel-metal hydride, lead-acid secondary batteries; engines; solar cells; fuel cells); by application (e.g., consumer products, industrial and professional products, personal communication devices, portable computers); and by end user market sector.
The study also examines the market environment, reviews technology, details industry structure and market share, and profiles 34 major competitors including Duracell, Energizer Holdings, Rayovac, Matsushita Electric Industrial, SANYO Electric, Sony, Briggs & Stratton, Kohler, Tecumseh Products, and Honda.