Global battery demand will climb 4.8 percent annually through 2014. China will remain the world's largest national market by far, while India will register the strongest sales growth. Non-lead-acid secondary battery demand will outpace primary and lead-acid secondary batteries. This study analyzes the $86.2 billion world battery industry. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by product (e.g., alkaline, zinc-carbon/zinc-chloride, lithium, lead-acid), market (e.g., consumer, automotive, industrial), world region and for 16 countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry participants, including Panasonic, Johnson Controls and Exide Technologies.