World demand for major household appliances (white goods) is forecast to rise 3.4 percent annually through 2015. The bedrock US market will recover from recent declines, while India will be the fastest growing market. Smart appliances -- which offer advanced features at higher prices -- will gain market share in developed markets.
This study analyzes the 334.2 million unit world major appliance industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (refrigerators and freezers, clothes washers and dryers, cooking appliances, dishwashers), world region and for 25 countries.
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Whirlpool, Electrolux and Haier.