World demand for major household appliances (white goods) is forecast to rise 3.4 percent annually through 2015. The bedrock US market will recover from recent declines, while India will be the fastest growing market. Smart appliances -- which offer advanced features at higher prices -- will gain market share in developed markets.

This study analyzes the 334.2 million unit world major appliance industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (refrigerators and freezers, clothes washers and dryers, cooking appliances, dishwashers), world region and for 25 countries.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Whirlpool, Electrolux and Haier.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION	                                                    xiii

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		World Economic Environment					       5
		Personal Income & Expenditure Trends				      11
		Residential Building Construction Expenditures			      13
		World Demographic Outlook					      15
		   Urbanization Patterns					      17
		   Household Formation Patterns					      19
		Household Appliance Pricing Patterns				      21
		Legal & Regulatory Issues					      22
		Technology & Product Innovations				      23
		   Performance							      24
		   Energy & Water Efficiency					      24
		   Aesthetic Appeal & Noise Reduction				      25

	III.	OVERVIEW							      26
		General								      26
		World Major Household Appliance Demand Dynamics			      27
		   Appliance Ownership Rates					      27
		   Regional Sales Trends					      29
		   Products							      31
		      Refrigerators & Freezers					      32
		      Clothes Washers & Dryers					      33
		      Cooking Appliances					      35
		      Dishwashers						      36
		World Major Household Appliance Supply Dynamics			      37
		International Trade Flows					      40

	IV.	NORTH AMERICA							      42
		General								      42
		United States							      49
		Canada								      59
		Mexico								      67

	V.	WESTERN EUROPE							      76
		General								      76
		France								      83
		Germany								      90
		Italy								      97
		Netherlands							     105
		Spain								     112
		United Kingdom							     119
		Other Western Europe						     126

	VI.	ASIA/PACIFIC							     134
		General								     134
		Australia							     142
		China								     149
		India								     159
		Indonesia							     167
		Japan								     174
		South Korea							     182
		Taiwan								     189
		Thailand							     196
		Other Asia/Pacific						     203

	VII.	OTHER REGIONS							     212
		Central & South America						     212
		   Argentina							     219
		   Brazil							     226
		   Other Central & South America				     233
		Eastern Europe							     240
		   Czech Republic						     247
		   Poland							     254
		   Russia							     261
		   Ukraine							     268
		   Other Eastern Europe						     275
		Africa/Mideast							     282
		   South Africa							     289
		   Turkey							     296
		   Other Africa/Mideast						     303

	VIII.	INDUSTRY STRUCTURE						     311
		General								     311
		Industry Composition						     312
		Market Share							     314
		Mergers, Acquisitions & Industry Restructuring			     316
		Product Development & Manufacturing				     320
		Marketing & Distribution					     322
		Cooperative Agreements						     324
		Financial Requirements						     332
		Company Profiles						     334
		   AM Group, see Merloni (Antonio)
		   Amica Wronki SA						     335
		   Anhui Konka Household Appliance, see Konka Group
		   Arcelik A/S, see Koc Holding
		   Asko Appliances, see Gorenje gospodinjski aparati dd
		   BSH Bosch und Siemens Hausgeräte GmbH			     337
		   BSW Household Appliances, see BSH Bosch und 
		      Siemens Hausgeräte and Midea Group Holding
		   Candy Hoover Group Srl					     341
		   Controladora Mabe SA de CV					     343
		   Daewoo Electronics Corporation				     344
		   De’Longhi SpA						     346
		   Electrolux AB						     348
		   Esmaltec S/A, see Grupo Edson Queiroz
		   Fagor Electrodomesticos S Coop, see Mondragon 
		      Corporacion Cooperativa
		   Fagor-Brandt, see Mondragon Corporacion Cooperativa
		   Fisher & Paykel Appliances Holdings Limited			     353
		   GD Midea Holding, see Midea Group Holding
		   GE Appliances, see General Electric
		   General Electric Company					     357
		   Gorenje gospodinjski aparati dd				     361
		   Grupo Edson Queiroz						     364
		   Haier Group Company						     365
		   Hisense-Whirlpool Zhejiang Electric Appliances, see Whirlpool
		   Indesit Company SpA						     369
		   Koc Holding AS						     372
		   Konka Group Company Limited					     374
		   LG Electronics Incorporated					     375
		   Liebherr-International AG					     379
		   Merloni (Antonio) SpA					     381
		   Midea Group Holding Company Limited				     382
		   Miele & Cie KG						     386
		   Mitsubishi Electric Corporation				     389
		   Mondragon Corporacion Cooperativa				     391
		   Panasonic Corporation					     393
		   Samsung Electronics Company Limited				     399
		   SANYO Electric, see Panasonic
		   Sharp Corporation						     402
		   Sub-Zero Incorporated					     405
		   Tatung Company Limited					     407
		   Toshiba Corporation						     408
		   Videocon Industries Limited					     411
		   Viking Range Corporation					     412
		   Whirlpool Corporation					     414
		   Wolf Appliance, see Sub-Zero
		   Wuxi Little Swan, see Midea Group Holding


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	World Gross Domestic Product by Region				      11
	2	World Per Capita GDP by Region					      13
	3	World Residential Construction Expenditures by Region		      15
	4	World Population by Region					      17
	5	World Urban Population by Region				      19
	6	Number of Households by Region					      20

		SECTION III -- OVERVIEW
	1	World Major Household Appliance Demand by Region		      30
	2	World Major Household Appliance Demand by Product		      32
	3	World Refrigerator & Freezer Demand by Region			      33
	4	World Clothes Washer & Dryer Demand by Region			      34
	5	World Cooking Appliance Demand by Region			      36
	6	World Dishwasher Demand by Region				      37
	7	World Major Household Appliance Shipments by Region		      39
	8	World Major Household Appliances Net Exports by Region		      41

		SECTION IV -- NORTH AMERICA
	1	North America: Major Household Appliance Supply & Demand	      45
	2	North America: Refrigerator & Freezer Supply & Demand		      46
	3	North America: Clothes Washer & Dryer Supply & Demand		      47
	4	North America: Cooking Appliance Supply & Demand		      48
	5	North America: Dishwasher Supply & Demand			      49
	6	United States: Major Household Appliance Supply & Demand	      53
	7	United States: Refrigerator & Freezer Supply & Demand		      54
	8	United States: Clothes Washer & Dryer Supply & Demand		      56
	9	United States: Cooking Appliance Supply & Demand		      57
	10	United States: Dishwasher Supply & Demand			      59
	11	Canada: Major Household Appliance Supply & Demand		      62
	12	Canada: Refrigerator & Freezer Supply & Demand			      63
	13	Canada: Clothes Washer & Dryer Supply & Demand			      65
	14	Canada: Cooking Appliance Supply & Demand			      66
	15	Canada: Dishwasher Supply & Demand				      67
	16	Mexico: Major Household Appliance Supply & Demand		      71
	17	Mexico: Refrigerator & Freezer Supply & Demand			      72
	18	Mexico: Clothes Washer & Dryer Supply & Demand			      73
	19	Mexico: Cooking Appliance Supply & Demand			      74
	20	Mexico: Dishwasher Supply & Demand				      75

		SECTION V -- WESTERN EUROPE
	1	Western Europe: Major Household Appliance Supply 
		   & Demand							      79
	2	Western Europe: Refrigerator & Freezer Supply & Demand		      80
	3	Western Europe: Clothes Washer & Dryer Supply & Demand		      81
	4	Western Europe: Cooking Appliance Supply & Demand		      82
	5	Western Europe: Dishwasher Supply & Demand			      83
	6	France: Major Household Appliance Supply & Demand		      86
	7	France: Refrigerator & Freezer Supply & Demand			      87
	8	France: Clothes Washer & Dryer Supply & Demand			      88
	9	France: Cooking Appliance Supply & Demand			      89
	10	France: Dishwasher Supply & Demand				      90
	11	Germany: Major Household Appliance Supply & Demand		      93
	12	Germany: Refrigerator & Freezer Supply & Demand			      94
	13	Germany: Clothes Washer & Dryer Supply & Demand			      95
	14	Germany: Cooking Appliance Supply & Demand			      96
	15	Germany: Dishwasher Supply & Demand				      97
	16	Italy: Major Household Appliance Supply & Demand		     100
	17	Italy: Refrigerator & Freezer Supply & Demand			     101
	18	Italy: Clothes Washer & Dryer Supply & Demand			     103
	19	Italy: Cooking Appliance Supply & Demand			     104
	20	Italy: Dishwasher Supply & Demand				     105
	21	Netherlands: Major Household Appliance Supply 
		   & Demand							     108
	22	Netherlands: Refrigerator & Freezer Supply & Demand		     109
	23	Netherlands: Clothes Washer & Dryer Supply & Demand		     110
	24	Netherlands: Cooking Appliance Supply & Demand			     111
	25	Netherlands: Dishwasher Supply & Demand				     112
	26	Spain: Major Household Appliance Supply & Demand		     115
	27	Spain: Refrigerator & Freezer Supply & Demand			     116
	28	Spain: Clothes Washer & Dryer Supply & Demand			     117
	29	Spain: Cooking Appliance Supply & Demand			     118
	30	Spain: Dishwasher Supply & Demand				     119
	31	United Kingdom: Major Household Appliance Supply 
		   & Demand							     122
	32	United Kingdom: Refrigerator & Freezer Demand			     123
	33	United Kingdom: Clothes Washer & Dryer Supply & Demand		     124
	34	United Kingdom: Cooking Appliance Supply & Demand		     125
	35	United Kingdom: Dishwasher Supply & Demand			     126
	36	Other Western Europe: Major Household Appliance Supply 
		   & Demand							     129
	37	Other Western Europe: Refrigerator & Freezer Supply 
		   & Demand							     130
	38	Other Western Europe: Clothes Washer & Dryer Supply 
		   & Demand							     131
	39	Other Western Europe: Cooking Appliance Supply & Demand		     132
	40	Other Western Europe: Dishwasher Supply & Demand		     133

		SECTION VI -- ASIA/PACIFIC
	1	Asia/Pacific: Major Household Appliance Supply & Demand		     138
	2	Asia/Pacific: Refrigerator & Freezer Supply & Demand		     139
	3	Asia/Pacific: Clothes Washer & Dryer Supply & Demand		     140
	4	Asia/Pacific: Cooking Appliance Supply & Demand			     141
	5	Asia/Pacific: Dishwasher Supply & Demand			     142
	6	Australia: Major Household Appliance Supply & Demand		     145
	7	Australia: Refrigerator & Freezer Supply & Demand		     146
	8	Australia: Clothes Washer & Dryer Supply & Demand		     147
	9	Australia: Cooking Appliance Supply & Demand			     148
	10	Australia: Dishwasher Supply & Demand				     149
	11	China: Major Household Appliance Supply & Demand		     154
	12	China: Refrigerator & Freezer Supply & Demand			     155
	13	China: Clothes Washer & Dryer Supply & Demand			     157
	14	China: Cooking Appliance Supply & Demand			     158
	15	China: Dishwasher Supply & Demand				     159
	16	India: Major Household Appliance Supply & Demand		     163
	17	India: Refrigerator & Freezer Supply & Demand			     164
	18	India: Clothes Washer & Dryer Supply & Demand			     165
	19	India: Cooking Appliance Supply & Demand			     166
	20	India: Dishwasher Supply & Demand				     167
	21	Indonesia: Major Household Appliance Supply & Demand		     170
	22	Indonesia: Refrigerator & Freezer Supply & Demand		     171
	23	Indonesia: Clothes Washer & Dryer Supply & Demand		     172
	24	Indonesia: Cooking Appliance Supply & Demand			     173
	25	Indonesia: Dishwasher Supply & Demand				     174
	26	Japan: Major Household Appliance Supply & Demand		     178
	27	Japan: Refrigerator & Freezer Supply & Demand			     179
	28	Japan: Clothes Washer & Dryer Supply & Demand			     180
	29	Japan: Cooking Appliance Supply & Demand			     181
	30	Japan: Dishwasher Supply & Demand				     182
	31	South Korea: Major Household Appliance Supply & Demand		     185
	32	South Korea: Refrigerator & Freezer Supply & Demand		     186
	33	South Korea: Clothes Washer & Dryer Supply & Demand		     187
	34	South Korea: Cooking Appliance Supply & Demand			     188
	35	South Korea: Dishwasher Supply & Demand				     189
	36	Taiwan: Major Household Appliance Supply & Demand		     192
	37	Taiwan: Refrigerator & Freezer Supply & Demand			     193
	38	Taiwan: Clothes Washer & Dryer Supply & Demand			     194
	39	Taiwan: Cooking Appliance Supply & Demand			     195
	40	Taiwan:  Dishwasher Supply & Demand				     196
	41	Thailand: Major Household Appliance Supply & Demand		     199
	42	Thailand: Refrigerator & Freezer Supply & Demand		     200
	43	Thailand: Clothes Washer & Dryer Supply & Demand		     201
	44	Thailand: Cooking Appliance Supply & Demand			     202
	45	Thailand: Dishwasher Supply & Demand				     203
	46	Other Asia/Pacific: Major Household Appliance Supply 
		   & Demand							     207
	47	Other Asia/Pacific: Refrigerator & Freezer Supply 
		   & Demand							     208
	48	Other Asia/Pacific: Clothes Washer & Dryer Supply 
		   & Demand	209

	49	Other Asia/Pacific: Cooking Appliance Supply & Demand		     210
	50	Other Asia/Pacific: Dishwasher Supply & Demand			     211

		SECTION VII -- OTHER REGIONS
	1	Central & South America: Major Household Appliance 
		   Supply & Demand						     215
	2	Central & South America: Refrigerator & Freezer Supply 
		   & Demand							     216
	3	Central & South America: Clothes Washer & Dryer Supply 
		   & Demand							     217
	4	Central & South America: Cooking Appliance Supply 
		   & Demand							     218
	5	Central & South America: Dishwasher Supply & Demand		     219
	6	Argentina: Major Household Appliance Supply & Demand		     222
	7	Argentina: Refrigerator & Freezer Supply & Demand		     223
	8	Argentina: Clothes Washer & Dryer Supply & Demand		     224
	9	Argentina: Cooking Appliance Supply & Demand			     225
	10	Argentina: Dishwasher Supply & Demand				     226
	11	Brazil: Major Household Appliance Supply & Demand		     229
	12	Brazil: Refrigerator & Freezer Supply & Demand			     230
	13	Brazil: Clothes Washer & Dryer Supply & Demand			     231
	14	Brazil: Cooking Appliance Supply & Demand			     232
	15	Brazil: Dishwasher Supply & Demand				     233
	16	Other Central & South America: Major Household Appliance Supply & Demand								     236
	17	Other Central & South America: Refrigerator & Freezer 
		   Supply & Demand						     237
	18	Other Central & South America: Clothes Washer & Dryer 
		   Supply & Demand						     238
	19	Other Central & South America: Cooking Appliance Supply 
		   & Demand							     239
	20	Other Central & South America: Dishwasher Supply 
		   & Demand							     240
	21	Eastern Europe: Major Household Appliance Supply 
		   & Demand							     243
	22	Eastern Europe: Refrigerator & Freezer Supply & Demand		     244
	23	Eastern Europe: Clothes Washer & Dryer Supply & Demand		     245
	24	Eastern Europe: Cooking Appliance Supply & Demand		     246
	25	Eastern Europe: Dishwasher Supply & Demand			     247
	26	Czech Republic: Major Household Appliance Supply 
		   & Demand							     250
	27	Czech Republic: Refrigerator & Freezer Supply & Demand		     251
	28	Czech Republic: Clothes Washer & Dryer Supply & Demand		     252
	29	Czech Republic: Cooking Appliance Supply & Demand		     253
	30	Czech Republic: Dishwasher Supply & Demand			     254
	31	Poland: Major Household Appliance Supply & Demand		     257
	32	Poland: Refrigerator & Freezer Supply & Demand			     258
	33	Poland: Clothes Washer & Dryer Supply & Demand			     259
	34	Poland: Cooking Appliance Supply & Demand			     260
	35	Poland: Dishwasher Supply & Demand				     261
	36	Russia: Major Household Appliance Supply & Demand		     264
	37	Russia: Refrigerator & Freezer Supply & Demand			     265
	38	Russia: Clothes Washer & Dryer Supply & Demand			     266
	39	Russia: Cooking Appliance Supply & Demand			     267
	40	Russia: Dishwasher Supply & Demand				     268
	41	Ukraine: Major Household Appliance Supply & Demand		     271
	42	Ukraine: Refrigerator & Freezer Supply & Demand			     272
	43	Ukraine: Clothes Washer & Dryer Supply & Demand			     273
	44	Ukraine: Cooking Appliance Supply & Demand			     274
	45	Ukraine: Dishwasher Supply & Demand				     275
	46	Other Eastern Europe: Major Household Appliance Supply 
		   & Demand							     278
	47	Other Eastern Europe: Refrigerator & Freezer Supply 
		   & Demand							     279
	48	Other Eastern Europe: Clothes Washer & Dryer Supply 
		   & Demand							     280
	49	Other Eastern Europe: Cooking Appliance Supply & Demand		     281
	50	Other Eastern Europe: Dishwasher Supply & Demand		     282
	51	Africa/Mideast: Major Household Appliance Supply 
		   & Demand							     285
	52	Africa/Mideast: Refrigerator & Freezer Supply & Demand		     286
	53	Africa/Mideast: Clothes Washer & Dryer Supply & Demand		     287
	54	Africa/Mideast: Cooking Appliance Supply & Demand		     288
	55	Africa/Mideast: Dishwasher Supply & Demand			     289
	56	South Africa: Major Household Appliance Supply & Demand		     292
	57	South Africa: Refrigerator & Freezer Supply & Demand		     293
	58	South Africa: Clothes Washer & Dryer Supply & Demand		     294
	59	South Africa: Cooking Appliance Supply & Demand			     295
	60	South Africa: Dishwasher Supply & Demand			     296
	61	Turkey: Major Household Appliance Supply & Demand		     299
	62	Turkey: Refrigerator & Freezer Supply & Demand			     300
	63	Turkey: Clothes Washer & Dryer Supply & Demand			     301
	64	Turkey: Cooking Appliance Supply & Demand			     302
	65	Turkey: Dishwasher Supply & Demand				     303
	66	Other Africa/Mideast: Major Household Appliance Supply 
		   & Demand							     306
	67	Other Africa/Mideast: Refrigerator & Freezer Supply 
		   & Demand							     307
	68	Other Africa/Mideast: Clothes Washer & Dryer Supply 
		   & Demand							     308
	69	Other Africa/Mideast: Cooking Appliance Supply & Demand		     309
	70	Other Africa/Mideast: Dishwasher Supply & Demand		     310

		SECTION VIII -- INDUSTRY STRUCTURE
	1	Major Household Appliance Sales by Company, 2010		     313
	2	Selected Acquisitions & Divestitures				     319
	3	Selected Cooperative Agreements					     327

				      LIST OF CHARTS

    CHART NUMBER								    PAGE


		SECTION III -- OVERVIEW
	1	World Major Household Appliance Demand  by Region, 
		   2010								      31
	2	World Major Household Appliance Shipments  by Region, 
		   2010								      40

		SECTION VIII -- INDUSTRY STRUCTURE
	1	World Major Household Appliance Market Share 
		   by Company, 2010						     314