Rapid gains for disinfectants and sanitizers in health care, as well as increased concern over
food contamination, will propel US demand for industrial and institutional cleaning chemicals.
US demand to reach
$11 billion in 2016
Demand in the US for industrial and
institutional (I&I) cleaning chemicals is
projected to increase 3.7 percent per
year to $11 billion in 2016. This represents
a considerable improvement over
the 2006-2011 period, when nearly every
market struggled and a few registered
outright declines. But as the economic
recovery continues to gain momentum,
manufacturing activity will rebound and
patronization rates of commercial
establishments will increase -- benefiting
products used to clean restaurants,
hotels, and other commercial facilities.
Food/beverage processing
to propel manufacturing
segment to fastest growth
The manufacturing segment is projected
to register the fastest growth in demand
for I&I cleaning chemicals through 2016,
based in large part on sustained growth
in food and beverage processing, which
accounts for the majority of consumption
in manufacturing. Smaller industrial
markets, such as fabricated metal
processing, will also grow rapidly.
In the institutional segment, health care
will remain the largest market, and by far
the fastest growing. The aging of the
population will raise the number of
doctors’ office visits, hospital visits, and
other patient encounters, which will
elevate cleaning requirements. Moreover,
the constant challenge of keeping
up with new strains of bacteria and other
microbial threats will necessitate the use
of higher value products.
In the large commercial segment, growth
in demand will be somewhat slower, due
mostly to the overall maturity of such
markets as foodservice, laundry and dry
cleaning, offices, and retail outlets.
However, the hotel and lodging market
will post above average growth due to
increases in the number of establishments
and increased patronage rates
associated with the improving economy.
Disinfectants & sanitizers
fastest growing products
Through 2016, disinfectants and sanitizers
are projected to register the fastest
gains among product types, in part due
to their intensive use in the fast-growing
health care market. However, increased
concern about contamination of food and
other products will also drive demand for
disinfectants, as well as associated products
such as specialized hand cleansers,
both to prevent the effects of contamination
on finished products and to avoid
potential liability issues.
In general, the I&I market is fairly
mature. However, despite a lack of
notably bold product innovations, there
have been a number of equipment
innovations within the industry. Specialized
dispensing equipment for hand
cleansers and other products have been
introduced to deliver the proper amount
of product and reduce waste. Improvements
to floor finishing equipment have
allowed suppliers of floor care products
to offer improved performance with lower
labor costs.
Study Scope
This study analyzes the $9.3 billion US I&I cleaning chemical industry. It presents historical demand data for the years 2001, 2006 and 2011, with forecasts for 2016 and 2021 by market (e.g., commercial, manufacturing, institutional and government), product (e.g., general purpose cleaners, floor care products, warewashing detergents, disinfectants and sanitizers, laundry care products) and raw material (e.g., chlor-alkalies, solvents, surfactants, phosphates, biocides).
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 46 industry players, including Akzo Nobel, BASF and Church and Dwight.
