Global demand for industrial and institutional (I&I) cleaning chemicals will rise 4.4 percent annually through 2013. Gains will be fastest in developing countries. The shift toward higher-end formulations with reduced environmental impact will continue, although commodity cleaners will retain their presence. This study analyzes the $30 billion world I&I cleaning chemical industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by product (e.g., general purpose cleaners, floor care, warewashing, disinfectants and sanitizers, laundry care), market (commercial, manufacturing, institutional and government), world region and for 18 countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 47 industry participants, including Ecolab, JohnsonDiversey and Procter & Gamble.