TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 5
Demographic Trends 9
Consumer Spending Trends 13
Consumer Financing Trends 14
Building Construction Trends 18
Residential Building Construction 21
New Housing 24
Housing Stock 28
Residential Improvements & Repairs 32
Nonresidential Building Construction 34
Office & Commercial Construction 37
Institutional Construction 37
Industrial Construction 38
Transportation & Other Building Construction 39
Nonresidential Building Improvements & Repairs 39
Transportation Equipment Outlook 40
Motor Vehicles 42
Other Transportation Equipment 45
Pricing Patterns 48
Historical Market Trends 50
Environmental & Regulatory Issues 53
Recycling 54
Materials Renewability & Sustainability Issues 55
Indoor Air Quality 57
Green Building Practices 58
Regulatory Issues 59
World Hard Surface Flooring Overview 60
Foreign Trade 62
Imports 64
Exports 66
Competitive Floor Covering Outlook 66
III. PRODUCTS 69
General 69
Supply & Demand 70
Resilient Flooring 75
Vinyl Flooring 77
Vinyl Sheet 80
Vinyl Composition Tile 82
Other Vinyl Tile 84
Market Share 86
Other Resilient Flooring 87
Rubber 88
Linoleum 89
Cork 90
Asphalt 92
Nonresilient Flooring 92
Ceramic Tile 95
Products 97
Product Development 98
Market Share 99
Wood Flooring 100
Solid Wood Flooring 103
Engineered Wood Flooring 106
Market Share 108
Laminate Flooring 110
Products & Suppliers 112
Product Development 114
Market Share 116
Other Nonresilient Hard Surface Flooring 118
Seamless Flooring 120
All Other 120
IV. MARKETS 125
General 125
Residential Buildings 128
New 130
Improvements & Repairs 132
Demand by Residence Type 135
Single-Family 136
Multifamily 138
Manufactured Housing 140
Nonresidential Buildings 142
New 145
Improvements & Repairs 147
Demand by Building Type 148
Office & Commercial 149
Institutional 154
Industrial 156
Other Nonresidential Buildings 158
Transportation Equipment 160
Motor Vehicles 162
Other Transportation Equipment 164
V. INDUSTRY STRUCTURE 166
General 166
Industry Composition 167
Market Share 170
Mohawk Industries 171
Armstrong World Industries 172
Shaw Industries 173
Mannington Mills 173
Tarkett 174
Pfleiderer 174
Internacional de Ceramica 174
Competitive Strategies 174
Product Development 176
Vinyl Flooring 176
Wood Flooring 177
Laminate Flooring 177
Ceramic Tile Flooring 180
Manufacturing 180
Marketing 181
Distribution 183
Mergers & Acquisitions 185
Cooperative Agreements 187
Company Profiles 190
Alloc A/S, see Beaulieu
American Biltrite Incorporated 191
American Marazzi Tile Incorporated, see Marazzi
Amtico International Limited 193
Anderson Hardwood Floors Incorporated, see Berkshire
Hathaway
APEX Foodservice Matting, see Superior Manufacturing
Armstrong World Industries Incorporated 195
Beaulieu International Group NV 199
Berkshire Hathaway Incorporated 201
Berry Group, see Beaulieu International
Beynon Sports Surfaces Incorporated, see Tarkett
Biltrite Corporation 204
Bonar Floors Limited, see Forbo
Burke Industries Incorporated, see Mannington Mills
Capella Engineered Wood LLC, see Armstrong
Casa Dolce Casa SA, see Florim Ceramiche
Clarion Industries LLC, see Tarkett
Congoleum Corporation, see American Biltrite
Connor Sport Court International Incorporated 206
Crossville Incorporated 209
Dal-Tile Corporation, see Mohawk Industries
Dodge-Regupol Incorporated, see Ecore
DuPont (EI) de Nemours 211
Ecore International 212
Faus Group 214
Fibergate Composite Structures Incorporated, see RPM
Florida Tile Incorporated, see Panariagroup
Florim Ceramiche SpA 215
Forbo Holding Limited 217
HomerWood Hardwood Flooring Company, see Armstrong
Illinois Tool Works Incorporated 219
IMC Incorporated, see Internacional de Ceramica
Internacional de Ceramica SA de CV 220
International Automotive Components Group North
America LLC, see Lear
Kaindl Flooring GmbH 222
Kraus Floors LLC, see Tarkett
Lear Corporation 223
Mannington Mills Incorporated 225
Marazzi Group SpA 230
Mohawk Industries Incorporated 232
Nafco, see Tarkett
nora systems GmbH 237
Panariagroup Industrie Ceramiche SpA 238
Pergo AB, see Pfleiderer
Pfleiderer AG 240
Porcelanosa Grupo 242
Ragno USA Incorporated, see Marazzi
Roppe Corporation 243
RPM International Incorporated 245
Shaw Industries Group Incorporated, see Berkshire
Hathaway
SpectraTurf Incorporated, see Ecore
Sport Court International, see Connor Sport Court
Stonhard Incorporated, see RPM
Superior Manufacturing Group 248
Tarkett SA 250
Tembec Incorporated 253
TOLI Corporation 254
Uniboard Surfaces Incorporated, see Pfleiderer
Unilin Group, see Mohawk Industries
VPI Corporation 256
Wilsonart International, see Illinois Tool Works
Witex Flooring Products GmbH 257
Zickgraf Hardwood, see Berkshire Hathaway
Other Companies Mentioned in Study 259
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Consumer Financing Environment, 1998-2008 18
5 Building Construction Expenditures 21
6 Residential Building Construction Expenditures 24
7 New Housing Indicators 28
8 Housing Stock by Type 31
9 Residential Improvement & Repair Expenditures 33
10 Nonresidential Building Construction Expenditures 36
11 Nonresidential Building Improvement & Repair Expenditures 40
12 Transportation Equipment Shipments 41
13 Motor Vehicle Indicators 45
14 Other Transportation Equipment Indicators 47
15 Hard Surface Flooring Pricing 50
16 Hard Surface Flooring Historical Trends, 1998-2008 52
17 Hard Surface Flooring Foreign Trade 63
18 Floor Covering Demand 68
SECTION III -- PRODUCTS
1 Hard Surface Flooring Supply & Demand 73
2 Resilient Flooring Supply & Demand 77
3 Vinyl Flooring Supply & Demand 79
4 Vinyl Sheet Flooring Demand 82
5 Vinyl Composition Tile Flooring Demand 84
6 Other Vinyl Tile Flooring Demand 86
7 Other Resilient Flooring Supply & Demand 88
8 Nonresilient Flooring Supply & Demand 94
9 Ceramic Tile Supply & Demand 97
10 Wood Flooring Supply & Demand 102
11 Solid Wood Flooring Demand 106
12 Engineered Wood Flooring Demand 108
13 Laminate Flooring Supply & Demand 112
14 Other Nonresilient Flooring Supply & Demand 119
SECTION IV -- MARKETS
1 Hard Surface Flooring Demand by Market 127
2 Residential Markets for Hard Surface Flooring 130
3 New Residential Building Demand for Hard Surface Flooring 132
4 Residential Improvement & Repair Demand for Hard Surface
Flooring 134
5 Residential Hard Surface Flooring Demand by Residence Type 135
6 Single-Family Housing Demand for Hard Surface Flooring 138
7 Multifamily Housing Demand for Hard Surface Flooring 140
8 Manufactured Housing Demand for Hard Surface Flooring 142
9 Nonresidential Building Demand for Hard Surface Flooring 145
10 New Nonresidential Building Demand for Hard Surface
Flooring 147
11 Nonresidential Improvement & Repair Demand for Hard Surface
Flooring 148
12 Nonresidential Building Demand for Hard Surface Flooring by
Building Type 149
13 Office & Commercial Building Demand for Hard Surface
Flooring 154
14 Institutional Building Demand for Hard Surface Flooring 156
15 Industrial Building Demand for Hard Surface Flooring 158
16 Other Nonresidential Building Demand for Hard Surface
Flooring 160
17 Transportation Equipment Demand for Hard Surface Flooring 162
18 Motor Vehicle Demand for Hard Surface Flooring 163
19 Other Transportation Equipment Demand for Hard Surface
Flooring 165
SECTION V -- INDUSTRY STRUCTURE
1 Hard Surface Flooring Sales by Company, 2008 169
2 Selected Acquisitions & Divestitures 186
3 Selected Cooperative Agreements 188
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2008 32
2 Hard Surface Flooring Historical Trends, 1998-2008 53
3 World Hard Surface Flooring Demand, 2008 62
SECTION III -- PRODUCTS
1 Hard Surface Flooring Demand, 2008 74
2 Vinyl Flooring Market Share, 2008 87
3 Nonresilient Flooring Demand by Type, 2008 95
4 Ceramic Tile Market Share, 2008 100
5 Wood Flooring Market Share, 2008 109
6 Laminate Flooring Market Share, 2008 118
SECTION IV -- MARKETS
1 Hard Surface Flooring Demand by Market, 2008 127
2 Residential Hard Surface Flooring Demand by Residence
Type, 2008 136
SECTION V -- INDUSTRY STRUCTURE
1 Hard Surface Flooring Sales by Company, 2008 171