TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 8
Personal Income & Expenditure Trends 11
World Building Construction Expenditure Trends 16
World Demographic Outlook 17
Urbanization Patterns 19
Household Formation Patterns 21
Lawn & Garden Equipment Pricing Patterns 23
Legal & Regulatory Issues 24
Technology & Product Innovation 26
III. SUPPLY & DEMAND 29
General 29
World Power Lawn & Garden Equipment Production 30
Regional Sales Trends 34
Products 36
Lawnmowers 37
Turf & Grounds Equipment 39
Trimmers & Edgers 41
Other 43
World Power Lawn & Garden Equipment Markets 45
Residential 47
Commercial 48
International Trade Flows 50
IV. NORTH AMERICA 53
General 53
United States 57
Canada 63
Mexico 68
V. WESTERN EUROPE 74
General 74
Belgium 79
France 83
Germany 87
Italy 92
Netherlands 97
Spain 101
Sweden 105
United Kingdom 109
Other Western Europe 114
VI. ASIA/PACIFIC 119
General 119
Australia 124
China 128
India 133
Indonesia 138
Japan 143
New Zealand 148
South Korea 152
Other Asia/Pacific 157
VII. OTHER REGIONS 162
Latin America 162
Brazil 167
Other Latin America 172
Eastern Europe 177
Hungary 182
Poland 186
Russia 190
Other Eastern Europe 194
Africa/Mideast 198
VIII. INDUSTRY STRUCTURE 204
General 204
Industry Composition 205
Market Share 206
Product Development 209
Manufacturing 211
Engine Production 213
Marketing 214
Distribution 217
Financial Requirements 219
Mergers, Acquisitions & Industry Restructuring 220
Cooperative Agreements 223
Company Profiles 227
Alamo Group Incorporated 228
Ariens Company 233
B&Q, see Kingfisher
Bad Boy Incorporated 236
Belos AB, see GGP Sweden
Black & Decker Corporation 238
Blount International Incorporated 240
Bluebird International, see Husqvarna
Bomford, see Alamo Group
Bosch (Robert) GmbH 242
Briggs & Stratton Corporation 244
Bush Hog LLC 251
China Changchun CHANLIN Group Company Limited 252
Cifarelli SpA 253
Country Home Products Incorporated 254
Dana Holding Corporation 256
Deere & Company 258
Dixon Industries, see Husqvarna
Draper Tools Limited 262
Eastman Industries 263
Echo Incorporated, see Mitsui & Company
EMAK Group 265
Excel Industries Incorporated 268
Exmark Manufacturing Company Incorporated, see Toro
Faucheux SAS, see Alamo Group
Fuji Heavy Industries Limited 270
Gardena AG, see Husqvarna
GGP Sweden AB 272
Grasshopper Mower Incorporated, see Moridge
Greenman Machinery Company 275
GWA International Limited 276
Hayter Limited, see Toro
Henke Manufacturing Corporation, see Alamo Group
Herschel-Adams Corporation, see Alamo Group
Hoffco Comet Industries Incorporated 278
Homelite Consumer Products Incorporated, see Techtronic
Honda Motor Company Limited 280
Husqvarna AB 284
Ingersoll Tractor Company, see Eastman
Jacobsen, see Textron
Jenn Feng New Energy Company Limited 290
Jiangsu Linhai Group 291
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited 292
Kee Mowers Incorporated, see Hoffco Comet
Kingfisher plc 294
Kioritz Corporation, see Mitsui & Company
Klippo AB, see Husqvarna
Koctas Yapi Marketieri Ticaret As, see Kingfisher
Kohler Company 296
Kubota Corporation 299
Lawn-Boy Incorporated, see Toro
Liaocheng Changchi Gardening & Horticulture
Machinery Company Limited 302
M&W Gear, see Alamo Group
Makita Corporation 303
Marunaka Limited 306
Maruyama Manufacturing Company Incorporated 307
Masport NZ Limited 309
McConnel Limited, see Alamo Group
McLane Manufacturing Incorporated 311
Metalcraft of Mayville Incorporated 312
Mitsui & Company Limited 314
Moridge Manufacturing Incorporated 317
MTD Products Incorporated 318
Oregon Cutting Systems Group, see Blount
Ransoms Jacobsen Limited, see Textron
Redmax, see Husqvarna
Rhino, see Alamo Group
Robin America Incorporated, see Fuji Heavy Industries
Rousseau, see Alamo Group
Rover Mowers Limited, see GWA International
Scag Power Equipment, see Metalcraft of Mayville
Sears Holdings Corporation 324
Schulte Industries Limited, see Alamo Group
Shandong Huasheng Zhongtian Machinery Group Company Limited327
Shenyang Hejin Holding Investment Company Limited 328
SMA, see Alamo Group
Spearhead Machinery Limited, see Alamo Group
Stens Corporation, see Ariens
STIHL Holding AG & Company KG 330
Techtronic Industries Company Limited 334
Tecumseh Products Company 337
Textron Incorporated 338
Tiger Corporation, see Alamo Group
Toro Company 341
Twose of Tiverton Limited, see Alamo Group
WOLF-Garten GmbH & Company KG 347
Yangzhou Weibang Garden Machine Company Limited 349
Yazoo/Kees Power Equipment, see Husqvarna
Zhejiang Kangli Industrial & Trading Company Limited 350
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 11
2 World per Capita GDP by Region 13
3 World Building Construction Expenditures by Region 17
4 World Population by Region 19
5 World Urban Population by Region 21
6 Number of Households by Region 22
7 Power Lawn & Garden Equipment Pricing 24
SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by Region 32
2 Power Lawn & Garden Equipment Demand by Region 35
3 Power Lawn & Garden Equipment Demand by Type 37
4 World Lawnmower Demand by Region 39
5 World Turf & Grounds Equipment Demand by Region 41
6 World Trimmer & Edger Demand by Region 43
7 World Other Power Lawn & Garden Equipment Demand
by Region 45
8 World Power Lawn & Garden Equipment Demand by Market 46
9 Residential Power Lawn & Garden Equipment Demand
by Region 48
10 Commercial Power Lawn & Garden Equipment Demand
by Region 50
11 World Power Lawn & Garden Equipment Net Exports 52
SECTION IV -- NORTH AMERICA
1 North America Power Lawn & Garden Equipment Supply
& Demand 55
2 North America Power Lawn & Garden Equipment Demand
by Type & Market 57
3 United States Power Lawn & Garden Equipment Supply
& Demand 60
4 United States Power Lawn & Garden Equipment Demand
by Type & Market 63
5 Canada Power Lawn & Garden Equipment Supply & Demand 66
6 Canada Power Lawn & Garden Equipment Demand by
Type & Market 68
7 Mexico Power Lawn & Garden Equipment Supply & Demand 71
8 Mexico Power Lawn & Garden Equipment Demand by
Type & Market 73
SECTION V -- WESTERN EUROPE
1 Western Europe Power Lawn & Garden Equipment Supply
& Demand 77
2 Western Europe Power Lawn & Garden Equipment Demand
by Type & Market 79
3 Belgium Power Lawn & Garden Equipment Supply & Demand 81
4 Belgium Power Lawn & Garden Equipment Demand by
Type & Market 83
5 France Power Lawn & Garden Equipment Supply & Demand 85
6 France Power Lawn & Garden Equipment Demand by Type
& Market 87
7 Germany Power Lawn & Garden Equipment Supply & Demand 90
8 Germany Power Lawn & Garden Equipment Demand by Type
& Market 92
9 Italy Power Lawn & Garden Equipment Supply & Demand 95
10 Italy Power Lawn & Garden Equipment Demand by Type
& Market 97
11 Netherlands Power Lawn & Garden Equipment Supply
& Demand 99
12 Netherlands Power Lawn & Garden Equipment Demand by
Type & Market 100
13 Spain Power Lawn & Garden Equipment Supply & Demand 103
14 Spain Power Lawn & Garden Equipment Demand by Type
& Market 105
15 Sweden Power Lawn & Garden Equipment Supply & Demand 107
16 Sweden Power Lawn & Garden Equipment Demand by Type
& Market 109
17 United Kingdom Power Lawn & Garden Equipment Supply
& Demand 112
18 United Kingdom Power Lawn & Garden Equipment Demand
by Type & Market 114
19 Other Western Europe Power Lawn & Garden Equipment
Supply & Demand 116
20 Other Western Europe Power Lawn & Garden Equipment
Demand by Type & Market 118
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden Equipment Supply
& Demand 122
2 Asia/Pacific Power Lawn & Garden Equipment Demand by
Type & Market 124
3 Australia Power Lawn & Garden Equipment Supply & Demand 126
4 Australia Power Lawn & Garden Equipment Demand by
Type & Market 128
5 China Power Lawn & Garden Equipment Supply & Demand 131
6 China Power Lawn & Garden Equipment Demand by Type
& Market 133
7 India Power Lawn & Garden Equipment Supply & Demand 136
8 India Power Lawn & Garden Equipment Demand by Type
& Market 138
9 Indonesia Power Lawn & Garden Equipment Supply & Demand 141
10 Indonesia Power Lawn & Garden Equipment Demand by
Type & Market 143
11 Japan Power Lawn & Garden Equipment Supply & Demand 146
12 Japan Power Lawn & Garden Equipment Demand by Type
& Market 148
13 New Zealand Power Lawn & Garden Equipment Supply
& Demand 150
14 New Zealand Power Lawn & Garden Equipment Demand by
Type & Market 152
15 South Korea Power Lawn & Garden Equipment Supply
& Demand 155
16 South Korea Power Lawn & Garden Equipment Demand by
Type & Market 156
17 Other Asia/Pacific Power Lawn & Garden Equipment
Supply & Demand 159
18 Other Asia/Pacific Power Lawn & Garden Equipment
Demand by Type & Market 161
SECTION VII -- OTHER REGIONS
1 Latin America Power Lawn & Garden Equipment Supply
& Demand 165
2 Latin America Power Lawn & Garden Equipment Demand
by Type & Market 167
3 Brazil Power Lawn & Garden Equipment Supply & Demand 170
4 Brazil Power Lawn & Garden Equipment Demand by
Type & Market 172
5 Other Latin America Power Lawn & Garden Equipment
Supply & Demand 175
6 Other Latin America Power Lawn & Garden Equipment
Demand by Type & Market 177
7 Eastern Europe Power Lawn & Garden Equipment Supply
& Demand 180
8 Eastern Europe Power Lawn & Garden Equipment Demand
by Type & Market 182
9 Hungary Power Lawn & Garden Equipment Supply & Demand 184
10 Hungary Power Lawn & Garden Equipment Demand by
Type & Market 186
11 Poland Power Lawn & Garden Equipment Supply & Demand 188
12 Poland Power Lawn & Garden Equipment Demand by
Type & Market 189
13 Russia Power Lawn & Garden Equipment Supply & Demand 192
14 Russia Power Lawn & Garden Equipment Demand by
Type & Market 194
15 Other Eastern Europe Power Lawn & Garden Equipment
Supply & Demand 196
16 Other Eastern Europe Power Lawn & Garden Equipment
Demand by Type & Market 198
17 Africa/Mideast Power Lawn & Garden Equipment Supply
& Demand 201
18 Africa/Mideast Power Lawn & Garden Equipment Demand
by Type & Market 203
SECTION VIII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Company, 2008 206
2 Selected Acquisitions & Divestitures 222
3 Selected Cooperative Agreements 225
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Relationship Between Power Lawn & Garden Equipment Demand
Per Capita & GDP Per Capita, 2008 15
SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by
Region, 2008 32
2 World Power Lawn & Garden Equipment Share of Production
Increase by Region, 2008-2013 33
3 World Power Lawn & Garden Equipment Demand by
Region, 2008 36
SECTION VIII -- INDUSTRY STRUCTURE
1 World Power Lawn & Garden Equipment Demand by
Market Share, 2008 207
