TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 4
Consumer Trends 7
Personal Income & Expenditures 7
Consumer Financing 9
Demographic Trends 11
Population 12
Households 14
Residential Building Construction 15
New Housing Units 16
Housing Stock 18
Improvements & Repairs 20
Regulatory Considerations 22
Pricing Trends 25
Stone 27
Engineered Stone 28
Solid Surface 29
Miscellaneous Cast Polymers 30
Tile 30
Laminates 31
World Market 32
Western Europe 33
Asia/Pacific 34
Rest of World 36
Foreign Trade 37
III. SURFACE MATERIALS 38
General 38
Value Outlook 39
Volume Outlook 43
Installation Costs 47
Laminates 49
Characteristics 52
Suppliers & Fabricators 54
Solid Surface 55
Characteristics 57
Suppliers & Fabricators 59
Natural Stone 61
Granite 64
Characteristics 67
Fabricators 69
Other Stone 69
Marble 70
Limestone 71
Slate 72
Soapstone 72
Others 73
Tile 73
Ceramic 77
Porcelain 78
Other Tile 79
Engineered Stone 80
Characteristics 82
Suppliers & Fabricators 84
Miscellaneous Cast Polymers 86
Characteristics 87
Fabricators 89
Other Materials 90
Stainless Steel 91
Wood 92
Miscellaneous 94
Concrete 94
Miscellaneous Metals 95
Glass 95
Others 96
IV. PRODUCTS 98
General 98
Value Outlook 99
Volume Outlook 101
Kitchen Countertops 102
New Construction 106
Remodeling 108
Bathroom Countertops 111
New Construction 114
Remodeling 117
V. MARKETS 120
General 120
New Construction 123
Single Unit 126
Multiple Units 130
Manufactured Housing 132
Remodeling 134
Single Unit 138
Multiple Units 140
Manufactured Housing 142
VI. REGIONAL DEMAND 145
General 145
Regional Demographic & Economic Trends 146
Population Patterns 146
Economic Outlook 148
Construction Activity 150
Housing Trends 152
Regional Demand for Countertops 155
Northeast 159
New England 161
Middle Atlantic 162
Midwest 163
East North Central 165
West North Central 166
South 167
South Atlantic 169
East South Central 171
West South Central 172
West 173
Mountain 175
Pacific 176
VII. INDUSTRY STRUCTURE 178
General 178
Industry Composition & Market Share 182
Laminates 183
Solid Surface 188
Natural Stone 193
Tile 194
Engineered Stone 196
Miscellaneous Cast Polymers 199
Other 200
Competitive Strategies 200
Research & Development 203
Manufacturing 205
Distribution 206
Marketing 208
Mergers & Acquisitions 211
Cooperative Agreements 214
Company Profiles 216
Akzo Nobel NV 217
American Marazzi Tile Incorporated, see Marazzi Gruppo
Ceramiche SpA
Aristech Acrylics LLC, see Mitsubishi Corporation
Avonite Incorporated, see Mitsubishi Corporation
Benchmark 218
Boos (John) & Company 219
Borden Chemical Incorporated 220
Buddy Rhodes Studio Incorporated 221
CaesarStone 222
Cal Custom Manufacturing 223
CAMBRIA 225
Casco Surfaces Beteiligungs GmbH 226
Cheil Industries Incorporated 228
Cosentino SA 229
Craig Baker Marble Company Incorporated 230
Cumberland Cultured Incorporated 231
Dakota Granite Company 232
Dal-Tile Corporation, see Mohawk Industries Incorporated
Decatur CounterTop, see Hundman Lumber Companies
DuPont (EI) de Nemours 233
Duracite 235
Edgemold Products, see Fiberesin Industries Incorporated
Fiberesin Industries Incorporated 236
Florida Tile Industries Incorporated, see Illinois Tool
Works Incorporated
Formica Corporation 237
Hartson-Kennedy Cabinet Top Company Incorporated 239
Hundman Lumber Companies 240
Illinois Tool Works Incorporated 241
Inova Incorporated, see Formica Corporation
Jamestown Scientific Industries 244
LG Chem Limited 245
Lippert Corporation 246
Marazzi Gruppo Ceramiche SpA 247
Melamine Chemicals Incorporated, see Mississippi
Chemical Corporation
Mesa Fully Formed Incorporated 249
Mississippi Chemical Corporation 249
Mitsubishi Corporation 250
Mohawk Industries Incorporated 252
Monarch Ceramic Tile, see Marazzi Gruppo Ceramiche SpA
Nevamar Company LLC 254
Panolam Industries International Incorporated 255
Pionite Decorative Surfaces, see Panolam Industries
International Incorporated
Precision Countertops Incorporated 257
RSI Holding Corporation 258
Safas Corporation 259
Sani-Top Incorporated, see VT Industries Incorporated
Sta-Care Incorporated 260
Swan Corporation 261
Triad Nitrogen LLC, see Mississippi Chemical Corporation
Valley Countertops Industries Limited 262
Vangura Surfacing Products Incorporated 263
VT Industries Incorporated 264
Wilsonart International Incorporated, see Illinois Tool
Works Incorporated
Additional Companies Mentioned in Study 266
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 6
2 Personal Income & Expenditures 8
3 Consumer Financing Environment 11
4 Demographic Indicators 14
5 Residential Building Construction Expenditures 16
6 New Housing Units 18
7 Housing Stock 19
8 Residential Repair & Improvement Expenditures 22
9 Countertop Fabricator Pricing Trends 27
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Materials in Value Terms 41
2 Countertop Demand by Materials in Volume Terms 45
3 Laminate Countertop Demand 51
4 Solid Surface Countertop Demand 57
5 Natural Stone Countertop Demand 64
6 Granite Countertop Demand 66
7 Other Stone Countertop Demand 70
8 Tile Countertop Demand 76
9 Engineered Stone Countertop Demand 82
10 Miscellaneous Cast Polymer Countertop Demand 87
11 Other Materials Countertop Demand 90
SECTION IV -- PRODUCTS
1 Countertop Demand by Product 99
2 Kitchen Countertop Demand 105
3 Kitchen Countertop Demand in New Construction 107
4 Kitchen Countertop Demand in Remodeling 111
5 Bathroom Countertops Demand 113
6 Bathroom Countertop Demand in New Construction 117
7 Bathroom Countertop Demand in Remodeling 119
SECTION V -- MARKETS
1 Countertop Demand by Market 122
2 New Construction Countertop Demand 125
3 New Construction Countertop Demand in Single Unit Housing 129
4 New Construction Countertop Demand in Multiple Unit
Housing 131
5 New Construction Countertop Demand in Manufactured
Housing 133
6 Remodeling Countertop Demand 137
7 Remodeling Countertop Demand in Single Unit Housing 140
8 Remodeling Countertop Demand in Multiple Unit Housing 142
9 Remodeling Countertop Demand in Manufactured Housing 144
SECTION VI -- REGIONAL DEMAND
1 Resident Population by Region 148
2 Regional GDP 150
3 Regional Construction Expenditures 152
4 Regional Housing Trends 155
5 Countertop Demand by Region 158
6 Countertop Demand in the Northeast 160
7 Countertop Demand in the Midwest 165
8 Countertop Demand in the South 169
9 Countertop Demand in the West 174
SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Sales by Company, 2002 180
2 Selected Acquisitions & Divestitures 213
3 Selected Cooperative Agreements 215
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2002 20
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Value Terms, 2002 42
2 Countertop Demand by Material in Volume Terms, 2002 46
3 Average Countertop Installed Costs by Material, 2002 49
SECTION IV -- PRODUCTS
1 Countertop Demand by Type in Value Terms, 1992-2012 101
2 Countertop Demand by Type in Volume Terms, 1992-2012 102
3 Kitchen Countertop Demand, New Versus Remodeling,
1992-2012 105
4 Bathroom Countertop Demand, New Versus Remodeling,
1992-2012 114
SECTION V -- MARKETS
1 Countertop Demand by Markets, 1992-2012 122
2 New Construction Countertop Demand by Housing Type, 2002 125
3 Trends in Countertop Size, 1992-2012: New Single Unit
Housing 129
4 Trends in Countertop Size, 1992-2012: New Multiple Unit
Housing 131
5 Trends in Countertop Size, 1992-2012: New Manufactured
Housing 134
6 Trends in Countertop Size, 1992-2012: Remodeling 137
SECTION VI -- REGIONAL DEMAND
1 Countertop Demand by Region, 2002 158
SECTION VII -- INDUSTRY STRUCTURE
1 Countertop Materials Market Share, 2002 183
2 Laminate Countertop Industry Flow Chart 185
3 Laminate Countertop Materials Market Share, 2002 188
4 Solid Surface Countertop Industry Flow Chart 190
5 Solid Surface Countertop Materials Market Share, 2002 193
6 Engineered Stone Countertop Materials Market Share, 2002 199
