A recovery in residential construction activity, coupled with a demand for fertilizer used in conjunction
with new lawn installations and rehabilitating vacant property lawns, will spur growth.
US demand to reach
$8.8 billion in 2016
US demand for packaged lawn and
garden consumables is projected to rise
3.3 percent annually to $8.8 billion in
2016. Advances will be boosted by the
ongoing recovery in residential construction
activity, following a decline of historic
proportions. Moreover, although the
popularity of gardening is not expected
to reach the levels seen in the middle
years of the last decade, the participation
rate for lawn and garden activities is
projected to grow following a downturn
precipitated by the 2007-2009 recession
and the subsequent slow recovery.
Pesticides, fertilizer to remain
major product types
Pesticides and fertilizer will remain the
largest types of lawn and garden consumables
products. Volume increases
for fertilizer will be driven by the recovery
of the housing market, which will create
demand for fertilizer used in conjunction
with new lawn installations, as well as in
rehabilitating lawns in properties that
have long been vacant. Price growth for
fertilizer is expected to moderate following
the noteworthy increases in recent
years. Gains will be slower for pesticides,
in part because the leading
products in the lawn and garden market
are off-patent, which limits price gains;
and because many consumers will seek
to reduce pesticide usage due to concerns
about user safety and long term
environmental impact. Such concerns
will contribute to across-the-board faster
growth for natural and organic lawn and
garden products.
Consumer applications
to outpace professional
Consumer applications are expected to
post faster gains than the professional
segment through 2016. This is largely
due to slower than average growth
anticipated for the golf course market,
the largest nonresidential outlet for lawn
and garden consumables. The number
of golf courses is expected to remain
about the same as it is now. Moreover, in
order to contain costs and reduce environmental
impact, course superintendents
are opting to reduce the amount of
land on the course that is maintained at
the most aggressive level.
West, South regions to
exhibit healthy growth
Growth in each census region is expected
to improve over the market’s performance
in the 2006-2011 period, during
which both a recession and a collapse of
the US housing market occurred. The
South is projected to post above average
gains, due to faster population growth
created in part by in-migration from elsewhere
in the US, a somewhat stronger
economic performance, and a less developed
professional market. The West
will remain by far the largest regional
market for lawn and garden consumables,
due to similar demographic
advantages as those in the South, as
well as the large number of golf courses
in California and other Western states.
Study Scope
This study analyzes the $7.5 billion US lawn and garden consumables industry. It presents historical demand data for the years 2001, 2006 and 2011, with forecasts for 2016 and 2021 by product (e.g., pesticides, fertilizer, seeds, growing media, mulch), formulation, market (e.g., residential, golf courses), application (e.g., lawn and turf care, gardens and borders), end user (consumer/DIY, professional) and US region.
The study also considers market environment factors, details industry structure, evaluates company market shares and profiles 39 industry players, including Scotts Miracle-Gro, Central Garden & Pet and Spectrum Brands.
