TABLE OF CONTENTS
SECTION PAGE
Introduction xi
I. Executive Summary 1
II. Market Environment 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 8
World Demographic Outlook 11
Population 12
Households 13
Urbanization Patterns 14
World Consumer Spending Patterns 16
World Manufacturing Outlook 18
World Food & Beverage Processing Outlook 19
World Motor Vehicle Outlook 22
World Foodservice Outlook 23
Environmental & Regulatory Issues 26
International Trade 30
III. Overview 32
General 32
Products 35
General Purpose Cleaners 38
Alkaline 41
Acid 42
Solvent-Based 43
Other 46
Floor Care 48
Floor Finishes 50
Floor Strippers 52
Carpet & Rug Care 54
Warewashing 55
Disinfectants & Sanitizers 58
Manufacturing 61
Institutional 63
Commercial 64
Laundry Care 64
Other 67
Hand Cleansers 69
Vehicle Wash Products 72
All Other 74
Markets 75
Commercial 77
Foodservice 79
Other 81
Manufacturing 85
Food & Beverage 86
Other 88
Institutional & Government 92
IV. North America 97
General 97
I&I Cleaning Chemical Demand 98
United States 102
Canada 108
Mexico 113
V. Western Europe 119
General 119
I&I Cleaning Chemical Demand 121
France 124
Germany 129
Italy 134
Netherlands 139
Spain 144
United Kingdom 149
Other Western Europe 154
VI. Asia/Pacific 160
General 160
I&I Cleaning Chemical Demand 163
Australia 166
China 171
India 177
Indonesia 182
Japan 187
South Korea 191
Taiwan 196
Other Asia/Pacific 200
VII. Other Regions 206
Central & South America 206
General 206
I&I Cleaning Chemical Demand 208
Brazil 210
Other Central & South America 215
Eastern Europe 221
General 221
I&I Cleaning Chemical Demand 222
Russia 224
Other Eastern Europe 228
Africa/Mideast 233
General 233
I&I Cleaning Chemical Demand 235
VIII. Industry Structure 238
General 238
Market Share 241
Ecolab 243
Diversey 244
Procter & Gamble 244
Other Leaders 244
Industry Restructuring 245
Competitive Strategies 247
Integration & Diversification 249
Product Development 250
Cooperative Agreements 251
Marketing 254
Distribution 255
Company Profiles 256
Akzo Nobel NV 257
Albemarle Corporation 260
ALDA Pharmaceuticals Corporation 262
ArmaKleen Company 263
Arrow-Magnolia International Incorporated 264
Barr (WM) & Company 265
BASF SE 268
Berwind Corporation 271
Betco Corporation 273
Bluestar Cleaning Company Limited 276
Certified Laboratories, see NCH
Chemsearch, see NCH
Christeyns NV 277
Church & Dwight Company Incorporated 280
Ciba Holding Incorporated, see BASF
Clariant International Limited 283
Clorox Company 286
Cognis GmbH 289
CPAC Incorporated 292
CRC Industries Incorporated, see Berwind
Croda International plc 294
Disco, see Katy Industries
Diversey Holdings Incorporated 297
Dow Chemical Company 302
Earth Alive Resources Incorporated 306
Ecolab Incorporated 307
FMC Corporation 313
Fuller Brush Commercial, see CPAC
GOJO Industries Incorporated 315
Henkel AG & Company KGaA 318
Huntsman Corporation 321
Illinois Tool Works Incorporated 324
ITW Dymon, see Illinois Tool Works
JohnsonDiversey Holdings Incorporated, see Diversey Holdings
Kao Corporation 328
Katy Industries Incorporated 330
Kimberly-Clark Corporation 332
Lion Corporation 334
Lonza Group Limited 336
MacDermid Incorporated 338
Mantek, see NCH
National Chemical Laboratories Incorporated 340
NCH Corporation 344
Neutron Industries, see State Industrial Products
Petroferm Incorporated 348
PQ Corporation 349
Procter & Gamble Company 352
Reckitt Benckiser plc 354
Rhodia SA 356
Rochester Midland Corporation 360
Rohm and Haas Company, see Dow Chemical
Sinochem International Corporation 363
Solutia Incorporated 364
Spartan Chemical Company Incorporated 365
State Chemical Solutions, see State Industrial Products
State Cleaning Solutions, see State Industrial Products
State Industrial Products Corporation 369
Stepan Company 374
3M Company 376
UZ Engineered Products, see State Industrial Products
Zep Incorporated 380
Other Companies Mentioned in Study 385
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- Executive Summary
Summary Table 3
SECTION II -- Market Environment
1 World Gross Domestic Product by Region 11
2 World Population by Region 13
3 World Households by Region 14
4 World Urban Population by Region 15
5 World Personal Consumption Expenditures by Region 17
6 World Manufacturing Value Added by Region 19
7 World Food & Beverage Manufacturing Value Added
by Region 21
8 World Motor Vehicles in Use by Region 23
9 World Foodservice Expenditures by Region 25
SECTION III -- Overview
1 World Industrial & Institutional (I&I) Cleaning Chemical
Demand by Region 34
2 World I&I Cleaning Chemical Demand by Type 37
3 I&I General Purpose Cleaning Chemical Demand by Region 40
4 I&I Floor Care Chemical Demand by Region 50
5 I&I Warewashing Chemical Demand by Region 58
6 I&I Disinfectant & Sanitizer Demand by Region 61
7 I&I Laundry Care Chemical Demand by Region 67
8 Other I&I Cleaning Chemical Demand by Region 69
9 World I&I Cleaning Chemical Demand by Market 76
10 Commercial Demand for I&I Cleaning Chemicals by Market
& Region 79
11 Manufacturing Demand for I&I Cleaning Chemicals
by Market & Region 86
12 Institutional & Government Demand for I&I Cleaning
Chemicals by Region 96
SECTION IV -- North America
1 North America: Key Indicators for I&I Cleaning Chemical
Demand 98
2 North America: I&I Cleaning Chemical Demand by Type
& Market 101
3 United States: Key Indicators for I&I Cleaning Chemical
Demand 104
4 United States: I&I Cleaning Chemical Demand by Type
& Market 108
5 Canada: Key Indicators for I&I Cleaning Chemical Demand 110
6 Canada: I&I Cleaning Chemical Demand by Type & Market 113
7 Mexico: Key Indicators for I&I Cleaning Chemical Demand 115
8 Mexico: I&I Cleaning Chemical Demand by Type & Market 118
SECTION V -- Western Europe
1 Western Europe: Key Indicators for I&I Cleaning Chemical Demand 121
2 Western Europe: I&I Cleaning Chemical Demand by Type
& Market 123
3 France: Key Indicators for I&I Cleaning Chemical Demand 126
4 France: I&I Cleaning Chemical Demand by Type & Market 129
5 Germany: Key Indicators for I&I Cleaning Chemical Demand 131
6 Germany: I&I Cleaning Chemical Demand by Type & Market 134
7 Italy: Key Indicators for I&I Cleaning Chemical Demand 136
8 Italy: I&I Cleaning Chemical Demand by Type & Market 139
9 Netherlands: Key Indicators for I&I Cleaning Chemical
Demand 141
10 Netherlands: I&I Cleaning Chemical Demand by Type &
Market 144
11 Spain: Key Indicators for I&I Cleaning Chemical Demand 146
12 Spain: I&I Cleaning Chemical Demand by Type & Market 149
13 United Kingdom: Key Indicators for I&I Cleaning Chemical
Demand 151
14 United Kingdom: I&I Cleaning Chemical Demand by Type
& Market 154
15 Other Western Europe: Key Indicators for I&I
Cleaning Chemical Demand 156
16 Other Western Europe: I&I Cleaning Chemical Demand
by Country, Type & Market 159
SECTION VI -- Asia/Pacific
1 Asia/Pacific: Key Indicators for I&I Cleaning Chemical
Demand 162
2 Asia/Pacific: I&I Cleaning Chemical Demand by Type
& Market 165
3 Australia: Key Indicators for I&I Cleaning Chemical
Demand 168
4 Australia: I&I Cleaning Chemical Demand by Type
& Market 171
5 China: Key Indicators for I&I Cleaning Chemical Demand 174
6 China: I&I Cleaning Chemical Demand by Type & Market 177
7 India: Key Indicators for I&I Cleaning Chemical Demand 179
8 India: I&I Cleaning Chemical Demand by Type & Market 182
9 Indonesia: Key Indicators for I&I Cleaning Chemical
Demand 184
10 Indonesia: I&I Cleaning Chemical Demand by Type
& Market 186
11 Japan: Key Indicators for I&I Cleaning Chemical Demand 188
12 Japan: I&I Cleaning Chemical Demand by Type & Market 191
13 South Korea: Key Indicators for I&I Cleaning Chemical
Demand 193
14 South Korea: I&I Cleaning Chemical Demand by Type
& Market 195
15 Taiwan: Key Indicators for I&I Cleaning Chemical Demand 197
16 Taiwan: I&I Cleaning Chemical Demand by Type & Market 199
17 Other Asia/Pacific: Key Indicators for I&I Cleaning Chemical
Demand 202
18 Other Asia/Pacific: I&I Cleaning Chemical Demand
by Country, Type & Market 205
SECTION VII -- Other Regions
1 Central & South America: Key Indicators for I&I
Cleaning Chemical Demand 208
2 Central & South America: I&I Cleaning Chemical Demand
by Type & Market 210
3 Brazil: Key Indicators for I&I Cleaning Chemical Demand 212
4 Brazil: I&I Cleaning Chemical Demand by Type & Market 214
5 Other Central & South America: Key Indicators for I&I
Cleaning Chemical Demand 217
6 Other Central & South America: I&I Cleaning Chemical
Demand by Country, Type & Market 220
7 Eastern Europe: Key Indicators for I&I Cleaning Chemical
Demand 222
8 Eastern Europe: I&I Cleaning Chemical Demand by Type
& Market 224
9 Russia: Key Indicators for I&I Cleaning Chemical Demand 226
10 Russia: I&I Cleaning Chemical Demand by Type & Market 228
11 Other Eastern Europe: Key Indicators for I&I
Cleaning Chemical Demand 230
12 Other Eastern Europe: I&I Cleaning Chemical Demand
by Country, Type & Market 232
13 Africa/Mideast: Key Indicators for I&I Cleaning Chemical
Demand 234
14 Africa/Mideast: I&I Cleaning Chemical Demand by Country,
Type & Market 237
SECTION VIII -- Industry Structure
1 World I&I Cleaning Chemical Sales by Company, 2008 240
2 Selected Acquisitions & Divestitures 246
3 Selected Cooperative Agreements 252
LIST OF CHARTS
CHART NUMBER PAGE
SECTION III -- Overview
1 World I&I Cleaning Chemical Demand by Region, 2008 35
2 World I&I Cleaning Chemical Demand by Type, 2008 38
3 World I&I Cleaning Chemical Demand by Market, 2008 77
SECTION IV -- North America
1 North America: I&I Cleaning Chemical Demand by
Country, 2008 102
SECTION V -- Western Europe
1 Western Europe: I&I Cleaning Chemical Demand by
Country, 2008 124
SECTION VI -- Asia/Pacific
1 Asia/Pacific: I&I Cleaning Chemical Demand by
Country, 2008 166
SECTION VIII -- Industry Structure
1 World I&I Cleaning Chemical Market Share, 2008 243
