TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Outlook 5
Recent Economic Performance 5
Macroeconomic Outlook 7
Personal Income & Expenditure Trends 11
World Building Construction Expenditure Trends 13
World Demographic Outlook 14
Population 15
Urbanization Patterns 16
Household Formation Patterns 18
Lawn & Garden Equipment Pricing Patterns 19
Legal & Regulatory Issues 21
Technology & Product Innovation 24
III. SUPPLY & DEMAND 26
General 26
Regional Overview 27
Demand 27
Production 29
International Trade 32
Demand by Product 34
Lawnmowers 35
Turf & Grounds Equipment 38
Trimmers & Edgers 39
Other Equipment 42
Parts & Attachments 43
Demand by Power Source 45
Gasoline-Powered Equipment 46
Electric Equipment 48
Demand by Market 50
Residential 51
Commercial 53
IV. NORTH AMERICA 56
General 56
United States 61
Canada 67
Mexico 73
V. WESTERN EUROPE 79
General 79
Belgium 85
France 89
Germany 95
Italy 99
Netherlands 104
Spain 108
Sweden 113
United Kingdom 118
Other Western Europe 123
VI. ASIA/PACIFIC 129
General 129
Australia 135
China 139
India 145
Indonesia 151
Japan 156
New Zealand 161
South Korea 165
Other Asia/Pacific 170
VII. OTHER REGIONS 176
Central & South America 176
Brazil 180
Other Central & South America 185
Eastern Europe 190
Hungary 194
Poland 199
Russia 203
Other Eastern Europe 207
Africa/Mideast 212
VIII. INDUSTRY STRUCTURE 218
General 218
Industry Composition & Market Share 221
Product Development & Manufacturing 224
Engine Production 228
Marketing 229
Distribution 230
Financial Requirements 232
Mergers, Acquisitions, & Industry Restructuring 233
Cooperative Agreements 236
Company Profiles 239
Alamo Group Incorporated 240
Ariens Company 246
Bad Boy Incorporated 250
Blount International Incorporated 252
BlueBird International, see Husqvarna
Bomford, see Alamo Group
Bosch (Robert) GmbH 254
Briggs & Stratton Corporation 256
Bush Hog, see Alamo Group
China Changchun CHANLIN Group Company Limited 262
Cifarelli SpA 263
Country Home Products Incorporated 264
Dana Holding Corporation 267
Deere & Company 268
DR Power Equipment, see Country Home Products
Draper Tools Limited 272
Eastman Industries 274
Echo, see Yamabiko
Emak Group 276
Excel Industries Incorporated 280
Exmark Manufacturing, see Toro
Faucheux, see Alamo Group
Fuji Heavy Industries Limited 282
Global Garden Products Group 284
Grasshopper, see Moridge Manufacturing
Greenman Machinery Company 288
GWA International Limited 289
Hayter, see Toro
Henke Manufacturing, see Alamo Group
Herschel-Adams, see Alamo Group
Homelite Consumer Products, see Techtronic Industries
Honda Motor Company Limited 290
Husqvarna AB 294
Jacobsen, see Textron
Jiangsu Linhai Group 300
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited 302
Kee Mowers, see Ariens
Kingfisher plc 305
Kmart, see Sears Holdings
Kohler Company 306
Kubota Corporation 310
Lawn-Boy, see Toro
Liaocheng Changchi Gardening & Horticulture Machinery Company Limited 313
Makita Corporation 314
Marunaka Limited 317
Maruyama Manufacturing Company Incorporated 319
Masport NZ Limited 321
McConnel, see Alamo Group
McLane Manufacturing Incorporated 323
Metalcraft of Mayville Incorporated 324
Moridge Manufacturing Incorporated 326
MTD Products Incorporated 328
RedMax, see Husqvarna
Rhino, see Alamo Group
Robin America, see Fuji Heavy Industries
Rousseau, see Alamo Group
Rover Mower, see MTD Products
Scag Power Equipment, see Metalcraft of Mayville
Schulte Industries, see Alamo Group
Sears Holdings Corporation 333
Shandong Huasheng Zhongtian Machinery Group
Company Limited 336
Shenyang Hejin Holding Investment Company Limited 337
SMA, see Alamo Group
Spearhead Machinery, see Alamo Group
SpeeCo, see Blount International
Stanley Black & Decker Incorporated 339
STIHL Holding AG & Company KG 341
Techtronic Industries Company Limited 346
Textron Incorporated 349
Tiger, see Alamo Group
Toro Company 353
Twose of Tiverton, see Alamo Group
TYCROP Manufacturing, see Toro
USPraxis, see Toro
Viking, see STIHL
Yamabiko Corporation 359
Yangzhou Weibang Garden Machine Company Limited 363
Yazoo/Kees, see Husqvarna
Zhejiang Kangli Industrial & Trading Company Limited 364
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product by Region 10
2 World Per Capita GDP by Region 12
3 World Building Construction Expenditures by Region 14
4 World Population by Region 16
5 World Urban Population by Region 18
6 Number of Households by Region 19
SECTION III -- SUPPLY & DEMAND
1 Power Lawn & Garden Equipment Demand by Region 28
2 World Power Lawn & Garden Equipment Shipments
by Region 31
3 World Power Lawn & Garden Equipment Net Exports
by Region 34
4 Power Lawn & Garden Equipment Demand by Type 35
5 World Lawnmower Demand by Region 37
6 World Turf & Grounds Equipment Demand by Region 39
7 World Trimmer & Edger Demand by Region 41
8 World Other Power Lawn & Garden Equipment
Demand by Region 43
9 World Parts & Attachments Demand by Region 45
10 Power Lawn & Garden Equipment Demand by Power Source 46
11 World Gasoline-Powered Equipment Demand by Region 48
12 Electric & Other Power Lawn & Garden Equipment
Demand by Region 50
13 World Power Lawn & Garden Equipment Demand by Market 51
14 World Residential Power Lawn & Garden Equipment
Demand by Region 53
15 World Commercial Power Lawn & Garden Equipment
Demand by Region 55
SECTION IV -- NORTH AMERICA
1 North America: Power Lawn & Garden Equipment Supply
& Demand 58
2 North America: Power Lawn & Garden Equipment Demand
by Type & Market 60
3 United States: Power Lawn & Garden Equipment Supply
& Demand 64
4 United States: Power Lawn & Garden Equipment Demand
by Type & Market 67
5 Canada: Power Lawn & Garden Equipment Supply & Demand 70
6 Canada: Power Lawn & Garden Equipment Demand
by Type & Market 72
7 Mexico: Power Lawn & Garden Equipment Supply & Demand 76
8 Mexico: Power Lawn & Garden Equipment Demand
by Type & Market 78
SECTION V -- WESTERN EUROPE
1 Western Europe: Power Lawn & Garden Equipment Supply
& Demand 82
2 Western Europe: Power Lawn & Garden Equipment Demand
by Type & Market 84
3 Belgium: Power Lawn & Garden Equipment Supply
& Demand 87
4 Belgium: Power Lawn & Garden Equipment Demand
by Type & Market 89
5 France: Power Lawn & Garden Equipment Supply & Demand 92
6 France: Power Lawn & Garden Equipment Demand by Type
& Market 94
7 Germany: Power Lawn & Garden Equipment Supply
& Demand 97
8 Germany: Power Lawn & Garden Equipment Demand
by Type & Market 99
9 Italy: Power Lawn & Garden Equipment Supply & Demand 102
10 Italy: Power Lawn & Garden Equipment Demand by Type
& Market 104
11 Netherlands: Power Lawn & Garden Equipment Supply
& Demand 106
12 Netherlands: Power Lawn & Garden Equipment Demand
by Type & Market 108
13 Spain: Power Lawn & Garden Equipment Supply & Demand 111
14 Spain: Power Lawn & Garden Equipment Demand by Type
& Market 113
15 Sweden: Power Lawn & Garden Equipment Supply
& Demand 116
16 Sweden: Power Lawn & Garden Equipment Demand
by Type & Market 117
17 United Kingdom: Power Lawn & Garden Equipment Supply
& Demand 121
18 United Kingdom: Power Lawn & Garden Equipment Demand
by Type & Market 123
19 Other Western Europe: Power Lawn & Garden Equipment
Supply & Demand 126
20 Other Western Europe: Power Lawn & Garden Demand
by Type & Market 128
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Power Lawn & Garden Equipment Supply
& Demand 132
2 Asia/Pacific: Power Lawn & Garden Equipment Demand
by Type & Market 134
3 Australia: Power Lawn & Garden Equipment Supply
& Demand 137
4 Australia: Power Lawn & Garden Equipment Demand
by Type & Market 139
5 China: Power Lawn & Garden Equipment Supply & Demand 143
6 China: Power Lawn & Garden Equipment Demand by Type
& Market 145
7 India: Power Lawn & Garden Equipment Supply & Demand 149
8 India: Power Lawn & Garden Equipment Demand by Type
& Market 151
9 Indonesia: Power Lawn & Garden Equipment Supply
& Demand 154
10 Indonesia: Power Lawn & Garden Equipment Demand
by Type & Market 155
11 Japan: Power Lawn & Garden Equipment Supply & Demand 159
12 Japan: Power Lawn & Garden Equipment Demand by Type
& Market 161
13 New Zealand: Power Lawn & Garden Equipment Supply
& Demand 163
14 New Zealand: Power Lawn & Garden Equipment Demand
by Type & Market 165
15 South Korea: Power Lawn & Garden Equipment Supply
& Demand 168
16 South Korea: Power Lawn & Garden Equipment Demand
by Type & Market 170
17 Other Asia/Pacific: Power Lawn & Garden Equipment
Supply & Demand 173
18 Other Asia/Pacific: Power Lawn & Garden Equipment
Demand by Type & Market 175
SECTION VII -- OTHER REGIONS
1 Central & South America: Power Lawn & Garden Equip Supply & Demand 178
2 Central & South America: Power Lawn & Garden Equipment
Demand by Type & Market 180
3 Brazil: Power Lawn & Garden Equipment Supply & Demand 183
4 Brazil: Power Lawn & Garden Equipment Demand by Type
& Market 185
5 Other Central & South America: Power Lawn & Garden
Equipment Supply & Demand 188
6 Other Central & South America: Power Lawn & Garden
Equipment Demand by Type & Market 189
7 Eastern Europe: Power Lawn & Garden Equipment Supply
& Demand 192
8 Eastern Europe: Power Lawn & Garden Equipment Demand
by Type & Market 194
9 Hungary: Power Lawn & Garden Equipment Supply
& Demand 197
10 Hungary: Power Lawn & Garden Equipment Demand
by Type & Market 198
11 Poland: Power Lawn & Garden Equipment Supply
& Demand 201
12 Poland: Power Lawn & Garden Equipment Demand
by Type & Market 202
13 Russia: Power Lawn & Garden Equipment Supply
& Demand 205
14 Russia: Power Lawn & Garden Equipment Demand
by Type & Market 207
15 Other Eastern Europe: Power Lawn & Garden Equipment
Supply & Demand 210
16 Other Eastern Europe: Power Lawn Garden Equipment
Demand by Type & Market 212
17 Africa/Mideast: Power Lawn & Garden Equipment
Supply & Demand 215
18 Africa/Mideast: Power Lawn & Garden Equipment Demand
by Type & market 217
SECTION VIII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Selected
Companies, 2010 219
2 Selected Acquisitions & Divestitures 235
3 Selected Cooperative Agreements 237
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Power Lawn & Garden Equipment Pricing Deflators,
2000-2020 21
SECTION III -- SUPPLY & DEMAND
1 Power Lawn & Garden Equipment Demand by Region, 2010 29
2 Power Lawn & Garden Equipment Shipments by Region, 2010 32
SECTION IV -- NORTH AMERICA
1 North America: Power Lawn & Garden Equipment Demand
by Country, 2010 61
SECTION V -- WESTERN EUROPE
1 Western Europe: Power Lawn & Garden Equipment Demand
by Country, 2010 85
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden Equipment Demand
by Country, 2010 135
SECTION VIII -- INDUSTRY STRUCTURE
1 World Power Lawn & Garden Equipment Market Share,
2010 222