
Study #: 2828
Document Type: Industry Study
Date Published: Jan-2012
Format: Full study: PDF Section, Pages, Tables and Charts: HTML
Pages: 279
Full Study Price: $4,900.00

US demand for outdoor furniture and grill products is expected to rise 4.0 percent annually to nearly $7 billion in 2015. The grill and related accessories segment will see the fastest growth, followed by the larger outdoor furniture and accessories segment. An expected rebound in the housing market will offer opportunities in the dominant residential sector.

This study analyzes the $5.7 billion US outdoor furniture and grill industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., outdoor furniture, cushions and covers, umbrellas and hammocks, grills, patio heating products), market (e.g., residential, nonresidential) and US geographic region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 industry players, including WC Bradley, Weber-Stephen Products and Agio International.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							       x

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Economic Outlook						       5
		Demographic Trends						       9
		   Population							      10
		   Households							      12
		Consumer Income & Spending					      13
		   Personal Income & Expenditures				      13
		   Consumer Financing						      16
		Construction Trends						      19
		   Residential Construction					      23
		      New Housing						      25
		      Housing Stock						      30
		      Single-Family Home Sales					      34
		      Porch, Patio & Deck Trends				      35
		   Nonresidential Construction					      38
		Nonbuilding Construction					      41
		Market Trends & Seasonality					      43
		Pricing Patterns						      46
		International Activity & Foreign Trade				      49
		   Imports							      51
		   Exports							      55

	III.	PRODUCTS							      58
		General								      58
		Outdoor Furniture & Accessories					      60
		   Outdoor Furniture						      62
		      Metal							      66
			Extruded Aluminum					      69
			Cast & Wrought						      70
			Other							      71

		      Plastic							      72
		      Wicker & Rattan						      74
		      Wood & Other Materials					      77
		      Leading Suppliers						      81
		   Cushions & Covers						      83
		   Umbrellas & Hammocks						      86
		Grills & Accessories						      89
		   Grills							      91
		      Supply & Demand						      92
		      Types							      93
			Gas							      97
			Charcoal & Other Solid Fuel				     101
			Electric & Other					     105
		      In Use							     107
		      Leading Suppliers						     109
		   Grill Parts & Grilling Utensils				     111
		Patio Heating Products						     114

	IV.	MARKETS								     118
		General								     118
		Residential Market						     119
		   Single-Family Housing					     122
		   Multifamily Housing						     124
		   Manufactured Housing						     125
		Nonresidential Market						     126
		Other Markets							     129

	V.	REGIONAL							     132
		General								     132
		Regional Demographic & Economic Trends				     134
		   Population Patterns						     135
		   Economic Outlook						     137
		   Construction Activity					     139
		   Housing Outlook						     141
		   Consumer Expenditures					     143

		Regional Demand for Outdoor Furniture & Grills			     145
		   Northeast							     149
		      New England						     153
		      Middle Atlantic						     153
		   Midwest							     154
		      East North Central					     159
		      West North Central					     160
		   South							     161
		      South Atlantic						     169
		      East South Central					     170
		      West South Central					     171
		   West								     173
		      Mountain							     177
		      Pacific							     179

	VI.	INDUSTRY STRUCTURE						     181
		General								     181
		Industry Composition						     182
		Market Share & Leading Suppliers				     185
		Product Development & Manufacturing				     191
		Competitive Strategies						     193
		   Brand Name Recognition					     194
		   Marketing							     198
		      Conventional Advertising					     199
		      Internet							     201
		      Strategic Media Partnerships				     203
		   Cooperative Agreements					     203
		Distribution Channels						     205
		   Mass Merchandisers						     207
		   Specialty Retailers						     209
		   Home Centers							     212
		   Other							     213
		Leading Private Label Suppliers					     214
		Mergers, Acquisitions & Industry Restructuring			     217
		Company Profiles						     218
		   Ace Hardware Corporation					     219
		   Agio International Company Incorporated			     221
		   Barbeques Galore, see Grand Hall Enterprise
		   Blue Rhino, see Ferrellgas Partners
		   Bradley (WC) Company						     222
		   Brinkmann Corporation					     224
		   Brown Jordan International Incorporated			     225
		   Broyhill Furniture Industries, see Furniture Brands 
		      International
		   Casual Living Worldwide, see Brown Jordan International
		   Century Furniture LLC					     228
		   Char-Broil, see Bradley (WC)
		   China Yada Technology Group Company Limited			     229
		   Coleman, see Jarden
		   Craftmade International Incorporated				     231
		   Ducane Products, see Weber-Stephen Products
		   Ethan Allen Interiors Incorporated				     233
		   Ferrellgas Partners LP					     234
		   Furniture Brands International Incorporated			     236
		   Grand Basket Company Incorporated				     237
		   Grand Hall Enterprise Company Limited			     238
		   Grosfillex Sarl						     240
		   HammockSource						     241
		   Home Casual LLC						     243
		   Home Depot Incorporated					     245
		   Homecrest Outdoor Living LLC					     247
		   Innovative Surfaces, see Homecrest Outdoor Living
		   Jarden Corporation						     249
		   Keter Group							     251
		   Kmart, see Sears
		   Laneventure, see Furniture Brands International
		   Linya Group Company Limited					     252
		   Lloyd/Flanders Industries Incorporated			     253
		   Lowe’s Companies Incorporated				     254
		   MECO, see Unaka
		   Monessen Hearth Systems Company				     256
		   Nags Head Hammocks, see HammockSource
		   RIO Brands							     257
		   Russell Hobbs, see Spectrum Brands
		   Schou Company A/S						     259
		   Sears Holdings Corporation					     260
		   Spectrum Brands Holdings Incorporated			     263
		   Stark Truss Company						     264
		   Target Corporation						     265
		   Treasure Garden Incorporated					     267
		   Tropitone Furniture Company Incorporated			     269
		   Unaka Corporation						     270
		   Vermont Castings, see Monessen Hearth Systems
		   Wabash Valley Manufacturing, see Brown Jordan International
		   Wal-Mart Stores Incorporated					     272
		   Weber-Stephen Products LLC					     275
		   Winston Furniture, see Brown Jordan International
		   Woodard, see Craftmade International
		   Yotrio Group Company Limited					     278
		Other Companies in the Outdoor Furniture & Grills Industry	     279


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       8
	2	Population & Households						       9
	3	Personal Consumption Expenditures				      16
	4	Consumer Financing Environment, 2000-2010			      19
	5	Construction Expenditures					      22
	6	Residential Building Construction Expenditures			      25
	7	New Housing Indicators						      30
	8	Housing Stock by Type						      33
	9	Existing Home Sales						      35
	10	Single-Family Porch, Patio & Deck Construction			      38
	11	Nonresidential Building Construction Expenditures		      41
	12	Nonbuilding Construction Expenditures				      43
	13	Outdoor Furniture & Grill Market Volatility, 2000-2010		      45
	14	Outdoor Furniture & Grill Pricing Patterns			      48
	15	US Trade in Outdoor Furniture & Grills				      50
	16	US Imports of Outdoor Furniture & Grills by Source		      53
	17	US Exports of Outdoor Furniture & Grills by Destination		      56

		SECTION III -- PRODUCTS
	1	Outdoor Furniture & Grill Supply & Demand			      60
	2	Outdoor Furniture & Accessory Supply & Demand			      62
	3	Outdoor Furniture Supply & Demand				      65
	4	Metal Outdoor Furniture Supply & Demand				      69
	5	Plastic Outdoor Furniture Supply & Demand			      74
	6	Wicker & Rattan Outdoor Furniture Supply & Demand		      77
	7	Wood & Other Materials Outdoor Furniture Supply 
		   & Demand							      81
	8	Cushion & Cover Supply & Demand					      86
	9	Umbrella & Hammock Supply & Demand				      89
	10	Grill & Accessory Supply & Demand				      90
	11	Grill Supply & Demand						      93
	12	Grill Demand by Type						      95
	13	Gas Grill Demand						     101
	14	Charcoal & Other Solid Fuel Grill Demand			     105
	15	Electric & Other Grill Demand					     107
	16	Grills in Use by Type						     109
	17	Grill Part & Grilling Utensil Supply & Demand			     114
	18	Patio Heating Product Supply & Demand				     117

		SECTION IV -- MARKETS
	1	Outdoor Furniture & Grill Demand by Market			     119
	2	Residential Outdoor Furniture & Grill Demand  
		   by Housing Type						     122
	3	Single-Family Outdoor Furniture & Grill Demand			     123
	4	Multifamily Outdoor Furniture & Grill Demand			     125
	5	Manufactured Housing Outdoor Furniture & Grill Demand		     126
	6	Nonresidential Outdoor Furniture & Grill Demand			     129
	7	Outdoor Furniture & Grill Demand in Other Markets		     131

		SECTION V -- REGIONAL
	1	Population by Region						     137
	2	Gross Domestic Product by Region				     139
	3	Construction Expenditures by Region				     141
	4	Regional Housing Indicators					     143
	5	Regional Personal Consumption Expenditures			     145
	6	Outdoor Furniture & Grill Demand by Region			     147
	7	Northeast Outdoor Furniture & Grill Demand  
		   by Subregion & Product					     151
	8	Selected Outdoor Furniture & Grill Company Facilities 
		   in the Northeast						     152
	9	Midwest Outdoor Furniture & Grill Demand  
		   by Subregion & Product					     156
	10	Selected Outdoor Furniture & Grill Company Facilities 
		   in the Midwest						     157
	11	South Outdoor Furniture & Grill Demand  
		   by Subregion & Product					     164
	12	Selected Outdoor Furniture & Grill Company Facilities 
		   in the South							     165

	13	West Outdoor Furniture & Grill Demand  
		   by Subregion & Product					     175
	14	Selected Outdoor Furniture & Grill Company Facilities 
		   in the West							     176

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Outdoor Furniture & Grill Sales by Company, 2010		     185
	2	Selected Cooperative Agreements					     204
	3	Selected Outdoor Furniture & Grill Retail Outlets 
		   by Company							     206
	4	Leading US Outdoor Furniture & Grill Private Label Sales 
		   by Company, 2010						     216


		      LIST OF CHARTS

    CHART NUMBER								    PAGE
		SECTION II -- MARKET ENVIRONMENT
	1	Year of Construction of Housing Stock, 2010			      33
	2	Outdoor Furniture & Grill Market Volatility, 2001-2009		      46
	3	Outdoor Furniture & Grill Pricing Deflators, 2000-2020		      49
	4	US Outdoor Furniture & Grill Imports by Type & Source, 
		   2010								      54
	5	Sources of US Imports as a Share of Total Demand, 
		   2000-2010							      55
	6	US Outdoor Furniture & Grill Exports by Type 
		   & Destination, 2010						      57

		SECTION III -- PRODUCTS
	1	Outdoor Furniture Demand by Type, 2010				      66
	2	US Outdoor Furniture Market Share by Company, 2010		      83
	3	Grill Demand by Type, 2010:  Value & Volume			      96
	4	US Grill Market Share, 2010					     110

		SECTION V -- REGIONAL
	1	Regional Market Comparison, 2010				     134
	2	Outdoor Furniture & Grill Demand by Subregion, 2010		     148

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Outdoor Furniture & Grill Market Share by Company, 
		   2010								     187
	2	US Outdoor Furniture & Grill Retail Sales by Outlet, 2010	     207

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