TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Demographics 9
Consumer Spending Patterns 12
Retail Sales Trends 14
Business Establishment Trends 16
Nonresidential Building Space 19
Nonresidential Building Construction 21
Motor Vehicle Overview 24
Manufacturing Overview 26
Nonresidential Cleaning Services Overview 30
Pricing & Product Mix 32
Historical Trends 34
Environmental & Regulatory Issues 37
Environmental Concerns 38
Phosphates 39
Solvents 40
Other 42
User Safety Issues 42
International Activity & Foreign Trade 44
III. MARKETS 46
General 46
Commercial 49
Foodservice 52
Foodservice Overview 53
Cleaning Chemical Demand 54
Laundry & Dry Cleaning 57
Laundry & Dry Cleaning Overview 58
Cleaning Chemical Demand 59
Retail 63
Retail Overview 64
Cleaning Chemical Demand 66
Car Washes 68
Car Wash Overview 69
Cleaning Chemical Demand 70
Offices 72
Office Overview 73
Cleaning Chemical Demand 74
Hotels & Lodging 76
Hotel & Lodging Overview 77
Cleaning Chemical Demand 78
Transportation & Distribution 80
Transportation & Distribution Overview 81
Cleaning Chemical Demand 83
Other Commercial Markets 85
Manufacturing 87
Food & Beverage Processing 89
Food & Beverage Processing Overview 90
Cleaning Chemical Demand 92
Fabricated Metal Products 95
Fabricated Metal Processing Overview 95
Cleaning Chemical Demand 96
Electronic Components 99
Electronic Components Overview 100
Cleaning Chemical Demand 102
Other Manufacturing Markets 104
Institutional & Government 106
Health Care 108
Health Care Facilities Overview 109
Cleaning Chemical Demand 111
Government 114
Government Facilities Overview 115
Cleaning Chemical Demand 116
Educational & Other Institutional Markets 118
Educational & Other Institutional Facilities Overview 119
Cleaning Chemical Demand 120
IV. PRODUCTS 123
General 123
General Purpose Cleaners 126
Alkaline Cleaners 129
Acid Cleaners 132
Solvent-Based Cleaners 134
Other General Purpose Cleaners 138
Floor Care Products 140
Floor Finishes 142
Floor Strippers 145
Carpet Care Products 147
Warewashing Detergents 150
Disinfectants & Sanitizers 153
Manufacturing 155
Institutional 158
Commercial 159
Laundry Care Products 159
Vehicle Wash Products 162
Hand Cleansers 164
Other 167
V. RAW MATERIALS 170
General 170
Chlor-Alkalies 173
Caustic Soda 175
Soda Ash 176
Chlorine 177
Other 178
Surfactants 179
Nonionic 182
Anionic 184
Cationic & Amphoteric 185
Applications 186
Solvents 189
Alcohols 191
Hydrocarbons 193
Chlorinated 195
Terpenes 197
Ethers 199
Other 201
Applications 202
Phosphates 204
Biocides 206
Other 209
VI. INDUSTRY STRUCTURE 212
General 212
Market Share 214
Industry Restructuring 217
Competitive Strategies 219
Product Differentiation 220
Integration & Diversification 221
Product Development 223
Cooperative Agreements 224
Marketing 225
Distribution 226
Dispensing Equipment Trends 228
Company Profiles 229
Acuity Brands Incorporated 230
Akzo Nobel NV 231
Albemarle Corporation 233
BASF SE 235
Berwind Group 237
Certified Laboratories, see NCH
Chemsearch, see NCH
Church & Dwight Company Incorporated 239
Clariant International Limited 242
Clean All Systems Ohio LLC, see State Industrial Products
Cleaning Technologies Group, see CPAC
Clorox Company 244
Cognis Deutschland GmbH & Company KG 246
CPAC Incorporated 248
CRC Industries Incorporated, see Berwind Group
Croda International plc 250
Dow Chemical Company 252
Ecolab Incorporated 255
FMC Corporation 260
GOJO Industries Incorporated 262
Henkel AG & Company KGaA 264
Huntsman Corporation 267
JohnsonDiversey Holdings Incorporated 269
Katy Industries Incorporated 273
Lonza Group Limited 275
MacDermid Incorporated 276
Mantek, see NCH
NCH Corporation 278
Neutron Industries, see State Industrial Products
Ohio Soap Products Company Incorporated, see State
Industrial Products
Petroferm Incorporated 282
PQ Corporation 283
Procter & Gamble Company 285
Reckitt Benckiser plc 287
Rhodia SA 289
Rochester Midland Corporation 291
Rohm and Haas Company 294
Selig Industries, see Zep
Solutia Incorporated 295
Spartan Chemical Company Incorporated 297
State Industrial Products Corporation 300
Stepan Company 304
3M Company 305
UZ Engineered Products, see State Industrial Products
Zep Incorporated 308
Other Companies Mentioned in the Study 312
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Retail Sales 16
5 Business Establishments 19
6 Nonresidential Building Floor Space 21
7 Nonresidential Building Construction Expenditures 23
8 Motor Vehicle Indicators 26
9 Manufacturers' Shipments 29
10 Nonresidential Cleaning Service Revenues 32
11 I&I Cleaning Chemical Pricing 34
12 I&I Cleaning Chemical Market, 1997-2007 36
SECTION III -- MARKETS
1 I&I Cleaning Chemical Demand by Market & End User 48
2 Commercial Markets for I&I Cleaning Chemicals 51
3 Foodservice Establishments, Employment & Sales 54
4 Foodservice Market for I&I Cleaning Chemicals 57
5 Laundry & Dry Cleaning Establishments, Employment
& Receipts 59
6 Laundry & Dry Cleaning Market for I&I Cleaning Chemicals 63
7 Retail Establishments, Employment & Sales 66
8 Retail Market for I&I Cleaning Chemicals 68
9 Car Wash Establishments, Employment & Receipts 70
10 Car Wash Market for I&I Cleaning Chemicals 72
11 Office Construction Building Stock, Expenditures
& Floor Space 74
12 Office Market for I&I Cleaning Chemicals 76
13 Hotel & Lodging Establishments, Employment & Receipts 78
14 Hotel & Lodging Market for I&I Cleaning Chemicals 80
15 Transportation Establishments, Employment & Income 83
16 Transportation & Distribution Market for I&I Cleaning
Chemicals 85
17 Other Commercial Markets for I&I Cleaning Chemicals 87
18 Manufacturing Markets for I&I Cleaning Chemicals 89
19 Food & Beverage Shipments, Establishments & Employees 92
20 Food & Beverage Processing Market for I&I Cleaning
Chemicals 94
21 Fabricated Metal Product Shipments 96
22 Fabricated Metal Processing Market for I&I Cleaning
Chemicals 99
23 Electronic Component Shipments 102
24 Electronic Components Market for I&I Cleaning Chemicals 104
25 Other Manufacturing Markets for I&I Cleaning Chemicals 106
26 Institutional & Government Markets for I&I Cleaning
Chemicals 108
27 Health Care Facilities & Employment 111
28 Health Care Market for I&I Cleaning Chemicals 114
29 Government Expenditures & Facilities 116
30 Government Market for I&I Cleaning Chemicals 118
31 Educational & Other Institutional Facilities 120
32 Educational & Other Institutional Markets for I&I Cleaning
Chemicals 122
SECTION IV -- PRODUCTS
1 I&I Cleaning Chemical Demand by Type 125
2 General Purpose I&I Cleaning Chemical Demand by Type 128
3 Alkaline General Purpose I&I Cleaner Demand by Market 132
4 Acid General Purpose I&I Cleaner Demand by Market 134
5 Solvent-Based General Purpose I&I Cleaner Demand
by Market 137
6 Other General Purpose I&I Cleaner Demand by Market 140
7 I&I Floor Care Product Demand by Type & Market 142
8 I&I Floor Finish Product Demand by Market 145
9 I&I Floor Stripper Demand by Market 147
10 I&I Carpet Care Product Demand by Market 150
11 I&I Warewashing Detergent Demand by Market 153
12 I&I Disinfectant & Sanitizer Demand by Market & Segment 155
13 I&I Laundry Care Product Demand by Market 161
14 I&I Vehicle Wash Product Demand by Market 164
15 I&I Hand Cleanser Demand by Market 167
16 Other I&I Cleaning Chemical Demand by Market 169
SECTION V -- RAW MATERIALS
1 Raw Material Demand in I&I Cleaning Chemicals 172
2 Chlor-Alkali Demand in I&I Cleaning Chemicals by Type 175
3 Surfactant Demand in I&I Cleaning Chemicals by Type 182
4 Surfactant Demand in I&I Cleaning Chemicals by Application 189
5 Solvent Demand in I&I Cleaning Chemicals by Type 191
6 Solvent Demand in I&I Cleaning Chemicals by Application 204
7 Phosphate Demand in I&I Cleaning Chemicals 206
8 Biocide Demand in I&I Cleaning Chemicals 209
9 Other Raw Material Demand in I&I Cleaning Chemicals
by Type 211
SECTION VI -- INDUSTRY STRUCTURE
1 I&I Cleaning Chemical Sales by Company, 2007 213
2 Selected Acquisitions & Divestitures 218
3 Selected Cooperative Agreements 225
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 I&I Cleaning Chemical Market, 1997-2007 36
SECTION III -- MARKETS
1 I&I Cleaning Chemical Demand by Market, 2007 49
2 Commercial Markets for I&I Cleaning Chemicals, 2007 52
SECTION IV -- PRODUCTS
1 I&I Cleaning Chemical Demand by Type, 2007 126
2 General Purpose I&I Cleaning Chemical Demand by
Type, 2007 129
SECTION V -- RAW MATERIALS
1 Raw Material Demand in I&I Cleaning Chemicals by
Type, 2007 173
SECTION VI -- INDUSTRY STRUCTURE
1 I&I Cleaning Chemical Market Share, 2007 215
