US demand for consumer water purification and air cleaning systems will rise 5.2 percent per year through 2014. Conventional filters will remain the dominant water purification system, while higher-value reverse osmosis and distillation systems will grow the fastest. Electrostatic filters will lead gains in the air cleaning segment.

This study analyzes the $1.3 billion US consumer water purification and air cleaning system industry. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by technology (e.g., conventional filtration, reverse osmosis, distillation, electrostatic, ionization), product (e.g., point-of-entry water purification, point-of-use water purification, whole-house air cleaners, portable air cleaners) and US regional market.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Brita, PUR Water Purification Products, and General Electric.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							      ix

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Trends						       4
		Consumer Spending Trends					       8
		Demographic Trends						      10
		Residential Building Construction				      13
		   Housing Completions						      15
		   Housing Stock						      19
		   Improvements & Repairs					      22
		Pricing Trends							      23
		Environmental & Regulatory Considerations			      26
		   Water							      27
		   Air								      31
		World Outlook							      33
		   North America						      34
		   Western Europe						      35
		   Asia/Pacific							      35
		   Other Regions						      37

	III.	TECHNOLOGIES							      38
		General								      38
		Water								      40
		   Conventional Filtration					      46
		      Adsorptive						      48
		      Mechanical						      51
		   Reverse Osmosis						      52
		      Technology						      55
		      Configurations						      57
		   Distillation							      58
		      Technology						      60
		      Configurations						      61
		   Other Technologies						      62
		      Ultraviolet Disinfection					      64
		      Ozone Treatment						      67
		      All Other							      68
		Air								      69
		   Conventional Filtration					      75
		   Electrostatic						      78
		   Ionization							      81
		   Other Technologies						      83
		      Ultraviolet Treatment					      84
		      Ozone Treatment						      85

	IV.	PRODUCTS							      87
		General								      87
		Water Purification Systems					      89
		   Point-of-Entry						      94
		      Systems							      97
		      Suppliers							      98
		   Point-of-Use							      99
		      Under-the-Sink Units					     105
			Systems						    	     107
			Suppliers						     108
		      Counter-Top Units						     109
			Systems						             112
			Suppliers						     113
		      Faucet-Mounted Units					     114
			Systems						   	     116
			Suppliers						     117 
		      Flow-Through Units					     117
			Systems						             119
			Suppliers						     121
		      Others							     121
			Systems						             123
		       	Suppliers						     124
		   Market Share							     126
		      By Volume							     126
		      By Value							     129
		Air Cleaning Systems						     130
		   Whole-House Systems						     133
		      Systems							     136
		      Suppliers							     137
		   Portable Systems						     138
		      Systems							     140
		      Suppliers							     142
		   Market Share							     143
		Aftermarket Filters & Membranes					     145
		   Replacement Water Filters					     148
		   Replacement Air Filters					     151
		   Replacement Membranes					     154

	V.	REGIONAL MARKETS						     157
		General								     157
		Regional Demographic & Economic Trends				     157
		   Population Patterns						     158
		   Economic Outlook						     160
		   Construction Activity					     161
		   Housing Trends						     163
		Regional Demand for Purification Systems			     165
		   Northeast							     169
		      New England						     172
		      Middle Atlantic						     173
		   Midwest							     174
		      East North Central					     177
		      West North Central					     178
		   South							     179
		      South Atlantic						     182
		      East South Central					     184
		      West South Central					     186
		   West								     187
		      Mountain							     190
		      Pacific							     192

	VI.	INDUSTRY STRUCTURE						     194
		General								     194
		Industry Composition						     195
		Market Share							     198
		   Systems							     199
		   Replacement Parts						     201
		Competitive Strategies						     204
		Research & Development						     206
		Marketing							     208
		Distribution							     212
		Acquisitions & Divestitures					     213
		Cooperative Agreements						     215
		Company Profiles						     218
		   Aquion Water Treatment Products LLC				     219
		   Austin Air Systems Limited					     222
		   Axel Johnson Incorporated					     224
		   Berkshire Hathaway Incorporated				     226
		   Blueair AB							     228
		   Brita Products, see Clorox
		   Carrier, see United Technologies
		   CLARCOR Incorporated						     231
		   ClearWater Tech, see Aquion Water Treatment Products
		   Clorox Company						     234
		   Culligan International Company				     236
		   EcoWater Systems, see Berkshire Hathaway
		   Essick Air Products Incorporated				     238
		   Flanders Corporation						     239
		   General Electric Company					     241
		   Hamilton Beach Brands, see NACCO Industries
		   Helen of Troy Limited					     247
		   Honeywell International Incorporated				     249
		   Hunter Fan Company						     252
		   Hydrotech, see Veolia Environnement
		   Incen AG							     254
		   Ingersoll-Rand plc						     256
		   IQAir North America, see Incen
		   ITT Corporation						     258
		   Jarden Corporation						     260
		   Kaz, see Helen of Troy
		   Kinetico, see Axel Johnson
		   LG Electronics Incorporated					     262
		   Marmon Holdings, see Berkshire Hathaway
		   NACCO Industries Incorporated				     264
		   Panasonic Corporation					     266
		   Pentair Incorporated						     268
		   Polar Bear Water Group 1978 Limited				     272
		   Procter & Gamble Company					     274
		   PUR Water Purification Products, see Procter & Gamble
		   RainSoft, see Aquion Water Treatment Products
		   Regal Ware Incorporated					     276
		   Research Products Corporation				     277
		   SANYO Electric, see Panasonic
		   StrionAir, see United Technologies
		   3M Company							     279
		   Tomkins plc							     282
		   Trane, see Ingersoll-Rand
		   Trion, see Tomkins
		   United Technologies Corporation				     284
		   Veolia Environnement SA					     287
		   Whirlpool Corporation					     289
		Additional Companies						     291


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       8
	2	Personal Consumption Expenditures				      10
	3	Population & Households						      13
	4	Residential Building Construction Expenditures			      15
	5	Housing Completions						      19
	6	Housing Stock by Type						      21
	7	Residential Improvement & Repair Expenditures			      23
	8	Pricing in Consumer Water Purification & Air Cleaning 
		   Systems							      26

		SECTION III -- TECHNOLOGIES
	1	Consumer Water Purification & Air Cleaning System Demand	      40
	2	Consumer Water Purification System Demand by Technology		      44
	3	Conventional Water Filtration System Demand			      48
	4	Reverse Osmosis Water Purification System Demand		      55
	5	Distillation Water Purification System Demand			      60
	6	Other Water Purification System Demand				      64
	7	Consumer Air Cleaning System Demand by Technology		      73
	8	Conventional Air Filtration Cleaning System Demand		      78
	9	Electrostatic Air Cleaning System Demand			      81
	10	Ionization Air Cleaning System Demand				      83
	11	Other Air Cleaning System Demand				      84

		SECTION IV -- PRODUCTS
	1	Consumer Water Purification & Air Cleaning System & 
		   Replacement Part Demand					      89
	2	Consumer Water Purification System Demand by Type		      94
	3	Point-of-Entry Water Purification System Demand			      97
	4	Point-of-Use Water Purification System Demand			     103
	5	Under-the-Sink Water Purification System Demand			     107
	6	Counter-Top Water Purification System Demand			     112
	7	Faucet-Mounted Water Purification System Demand			     116
	8	Flow-Through Water Purification System Demand			     119
	9	Other Point-of-Use Water Purification System Demand		     123
	10	Consumer Air Cleaning System Demand by Type			     133
	11	Whole-House Air Cleaning System Demand				     136
	12	Portable Air Cleaning System Demand				     140
	13	Demand for Replacement Filters & Membranes for Consumer 
		   Water Purification & Air Cleaning Systems			     148
	14	Replacement Water Filter Demand					     151
	15	Replacement Air Filter Demand					     153
	16	Replacement Membrane Demand					     156

		SECTION V -- REGIONAL MARKETS
	1	Population by Region						     159
	2	Gross Domestic Product by Region				     161
	3	Construction Expenditures by Region				     163
	4	Regional Housing Indicators					     165
	5	Consumer Water Purification & Air Cleaning System Demand  
		   by Region & Type						     168
	6	Northeast Water Purification & Air Cleaning System Demand	     171
	7	Midwest Water Purification & Air Cleaning System Demand		     177
	8	South Water Purification & Air Cleaning System Demand		     182
	9	West Water Purification & Air Cleaning System Demand		     190

		SECTION VI -- INDUSTRY STRUCTURE
	1	Consumer Water Purification & Air Cleaning System Sales 
		   by Company, 2009						     197
	2	Selected Acquisitions & Divestitures				     215
	3	Selected Cooperative Agreements					     217

		      LIST OF CHARTS

    CHART NUMBER								    PAGE

		SECTION II -- MARKET ENVIRONMENT
	1	Year of Construction of Housing Stock, 2009			      22
	2	World Consumer Water Purification & Air Cleaning System 
		   Demand by Region, 2009					      34

		SECTION III -- TECHNOLOGIES
	1	Consumer Water Purification System Demand: Volume Versus 
		   Value, 2009							      45
	2	Air Cleaning System Demand:  Volume Versus Value, 2009		      74

		SECTION IV -- PRODUCTS
	1	Point-of-Use Water Purification System Demand: Volume 
		   Versus Value, 2009						     104
	2	Consumer Water Purification System Market Share 
		   by Volume, 2009						     128
	3	Consumer Water Purification System Market Share 
		   by Value, 2009						     130
	4	Consumer Air Cleaning System Market Share, 2009			     143

		SECTION V -- REGIONAL MARKETS
	1	Regional Demand for Consumer Water Purification 
		   & Air Cleaning Systems, 2009					     169

		SECTION VI -- INDUSTRY STRUCTURE
	1	Consumer Water Purification & Air Cleaning System 
		   & Replacement Part Market Share, 2009		             199
	2	Consumer Water Purification & Air Cleaning System 
		   Market Share, 2009						     201
	3	Consumer Water Purification & Air Cleaning Systems’ 
		   Replacement Parts Market Share, 2009				     203