TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xiii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Economic Outlook 5
Macroeconomic Outlook 6
Demographic Trends 8
Consumer Income & Spending Patterns 11
Housing Outlook 12
Nonresidential Building Trends 14
Trends in Agriculture 16
Farm Income & Expenditures 17
Crop Production Trends 18
Crop Price Trends 23
Regulatory, Environmental & Political Considerations 25
Transgenic Seeds 26
Conventional Seeds 27
Environmental & Political Issues 29
Pricing Issues 30
Foreign Trade 32
International Activity 34
III. PRODUCT OVERVIEW 36
General 36
GMO Crops 38
By Crop 40
By Trait 43
Value-Enhanced Crop Seeds 44
Organic Seeds 48
Seed Sources 49
IV. FIELD CROP SEEDS 52
General 52
Cereals & Grains 53
Field Corn 54
Demand By Type 57
Demand By Trait 59
Regional Outlook 62
Market Share 65
Wheat 67
Other 71
Rice 73
Sorghum 73
All Other 74
Oilseeds 75
Soybeans 76
Demand By Type 78
Demand by Trait 81
Demand by Source 83
Regional Outlook 84
Market Share 86
Other 88
Peanuts 89
Sunflowers 90
Canola 91
All Other Oilseeds 92
Other Field Crops 92
Cotton 93
All Other 98
V. NON-FIELD CROP SEEDS 100
General 100
Grass & Forage Seeds 101
Demand by Type 104
Ryegrass 106
Fescue 107
Alfalfa 107
Kentucky Bluegrass 108
Other Grass & Forage Seeds 109
Regional Outlook 109
Market Share 112
Vegetable Seeds 114
Demand by Type 116
Regional Outlook 119
Market Share 121
Flower Seeds 124
Demand by Type 126
Regional Outlook 129
Market Share 130
All Other Seeds 132
VI. MARKETS 135
General 135
Farms 137
Crop Farms 139
Crop Planting Trends 139
Seeds Demand 141
Livestock Farms 143
Livestock & Pasture Trends 143
Seeds Demand 144
Commercial Growers 146
Commercial Growers Industry Outlook 147
Seeds Demand 148
Consumers 150
Home Gardening Outlook 151
Seeds Demand 153
Other Markets 156
Other Market Indicators 156
Seeds Demand 159
VII. REGIONAL TRENDS 162
General 162
Midwest 165
West North Central 166
East North Central 178
South 186
West 198
Northeast 210
VIII. INDUSTRY STRUCTURE 215
General 215
Industry Composition 217
Market Share 221
Field Crop Seeds 225
Non-Field Crop Seeds 226
Acquisitions & Divestitures 229
Cooperative Agreements 232
Competitive Strategies 239
Brand Name Recognition 240
Product Line Focus 241
Research & Development 242
Manufacturing Requirements 243
Marketing & Distribution 244
Company Profiles 245
ABI Alfalfa Incorporated 247
Acala Cotton Seeds Incorporated, see Emergent Genetics
Incorporated
Advanta BV 248
Ag Partners LLC, see Cargill Incorporated
AgReliant Genetics, see Groupe Limagrain Holding and
KWS SAAT AG
AgriGold Hybrids, see Groupe Limagrain Holding and
KWS SAAT AG
Agrinomics LLC, see Bayer AG and Exelixis Incorporated
American Takii Incorporated, see Takii & Company Limited
Applewood Seed Company 251
Asgrow Seed Company LLC, see Monsanto Company
Aventis CropScience SA, see Bayer AG
Bamert Seed Company 252
Barenbrug BV 253
BASF AG 255
Bayer AG 258
Bejo Zaden BV 262
Betaseed Incorporated, see KWS SAAT AG
Bionova Holding Corporation, see Savia SA de CV
Burpee (W. Atlee) Company Incorporated 263
California Asparagus Seed and Transplants Incorporated 264
Cargill Incorporated 265
Cebeco International Seeds Incorporated, see
DLF-Trifolium A/S
Central Garden & Pet Company 266
Cereon Genomics LLC, see Monsanto Company
Channel Bio Corporation 268
CHS Marketing LLC, see Curry Seed Company
ConAgra Foods Incorporated 270
CROPLAN GENETICS, see Land O Lakes Incorporated
Crow s Hybrid Corn Company, see Channel Bio Corporation
Curry Seed Company 271
DEKALB Genetics Corporation, see Monsanto Company
Delta and Pine Land Company 272
DeltaMax Cotton LLC, see Delta and Pine Land Company
DLF-Trifolium A/S 275
Dow Chemical Company 276
DuPont (EI) de Nemours 279
Emergent Genetics Incorporated 283
Ernst Conservation Seeds 285
Exelixis Incorporated 286
ExSeed Genetics LLC, see BASF AG
Ferry-Morse Seed Company, see Groupe Limagrain Holding
Forage Genetics International, see Land O Lakes
Incorporated
Garst Seed Company, see Advanta BV
Golden Harvest Seeds Incorporated 288
Goldsmith Seeds Incorporated 289
Great Lakes Hybrids Incorporated, see Groupe Limagrain
Holding and KWS SAAT AG
Groupe Limagrain Holding 290
Harris Moran Seed Company, see Groupe Limagrain Holding
Hefty Seed Company 294
Heinz (HJ) Company 295
Holden s Seed, see Monsanto Company
Hollar Seeds 296
Interstate Seed Company, see Advanta BV
Jacklin Seed, see Simplot (JR) Company
KWS SAAT AG 297
Land O Lakes Incorporated 298
Lebanon Seaboard Corporation 302
LESCO Incorporated 303
Midwest Seed Genetics Incorporated, see Channel Bio
Corporation
Monsanto Company 304
Mycogen Seeds, see Dow Chemical Company
NovaFlora Incorporated 310
Nunza BV, see Bayer AG
Pau Seeds Incorporated, see Bayer AG
Pennington Seed Incorporated, see Central Garden &
Pet Company
PhytoGen Seed Company LLC, see Dow Chemical Company
Pickseed West Incorporated 311
Pioneer Hi-Bred International Incorporated, see
DuPont (EI) de Nemours
Renessen LLC, see Cargill Incorporated and
Monsanto Company
Research Seeds Incorporated, see Land O Lakes
Incorporated
Richardson Seeds Incorporated 312
Sakata Seed Corporation 313
Savia SA de CV 314
Scotts Company 317
Seed Research of Oregon, see Land O Lakes Incorporated
Seed Solutions, see Land O Lakes Incorporated
Seed Specialists Incorporated, see DLF-Trifolium A/S
Seeds 2000 Incorporated 318
Seeds of Change Incorporated 319
Seminis Incorporated, see Savia SA de CV
Simplot (JR) Company 320
Soygenetics LLC, see Groupe Limagrain Holding,
KWS SAAT AG and Land O Lakes Incorporated
Stoneville Pedigreed Seed Company, see Emergent Genetics
Incorporated
Sunseeds Company, see Bayer AG
Syngenta AG 321
Takii & Company Limited 325
Torrey Mesa Research Institute, see Syngenta AG
Turf-Seed Incorporated 326
United Agri Products, see ConAgra Foods Incorporated
United Horticultural Supply, see ConAgra Foods
Incorporated
Victory Seed Company 327
Vilmorin Incorporated, see Groupe Limagrain Holding
Washington Bulb Company Incorporated 328
Wensman Seed Company, see Groupe Limagrain Holding
and KWS SAAT AG
Wildseed Farms 329
Wilson Genetics LLC, see Land O Lakes Incorporated and
Syngenta AG
Other Companies Mentioned in the Study 330
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Outlook 8
2 Demographic Trends 10
3 Consumer Spending Trends 12
4 Households, Housing Starts & Housing Stock 14
5 Nonresidential Building Expenditures 15
6 Agriculture Indicators 17
7 Farm Income & Expenditures 18
8 Crop Production by Major Type 23
9 Crop Price Trends 25
10 Seeds Prices 32
11 US Seeds Foreign Trade 34
SECTION III -- PRODUCT OVERVIEW
1 Seeds Demand by Group & Type 38
2 GMO Seeds Demand 40
3 Value-Enhanced Crop Seeds Demand 47
4 Organic Seeds Demand 49
5 Seeds Demand by Source 51
SECTION IV -- FIELD CROP SEEDS
1 Field Crop Seeds Demand 53
2 Cereal & Grain Seeds Demand 54
3 Field Corn Seeds Supply & Demand 57
4 Field Corn Seeds Demand by Type 59
5 Field Corn Seeds Demand by Trait 62
6 Field Corn Seeds Demand by State 64
7 Wheat Seeds Supply & Demand 71
8 Other Cereal & Grain Seeds Supply & Demand 72
9 Oilseeds Demand 76
10 Soybean Seeds Supply & Demand 78
11 Soybean Seeds Demand by Type 80
12 Soybean Seeds Demand by Trait 82
13 Soybean Seeds Demand by Source 83
14 Soybean Seeds Demand by State 85
15 Other Oilseeds Supply & Demand 89
16 Other Field Crop Seeds Supply & Demand 93
17 Cotton Seeds Supply & Demand 97
18 All Other Field Crop Seeds Demand 99
SECTION V -- NON-FIELD CROP SEEDS
1 Non-Field Crop Seeds Demand 101
2 Grass & Forage Seeds Supply & Demand 104
3 Grass & Forage Seeds Demand by Type 106
4 Grass & Forage Seed Demand by State 111
5 Vegetable Seeds Supply & Demand 116
6 Vegetable Seeds Demand by Type 118
7 Vegetable Seeds Demand by State 121
8 Flower Seeds Supply & Demand 126
9 Flower Seeds Demand by Type 128
10 Flower Seeds Demand by State 130
11 All Other Seeds Supply & Demand 134
SECTION VI -- MARKETS
1 Seeds Demand by Market 136
2 Farm Demand for Seeds 138
3 Crop Acres Planted 141
4 Crop Farm Demand for Seeds 143
5 Cattle Population & Pasture Use 144
6 Livestock Farm Demand for Seeds 146
7 Commercial Growers Revenues 148
8 Commercial Growers Demand for Seeds 150
9 Consumer Lawn & Garden Expenditures 153
10 Consumer Demand for Seeds 155
11 Other Market Indicators 158
12 Other Market Demand for Seeds 161
SECTION VII -- REGIONAL TRENDS
1 Seeds Demand by Region 164
2 Midwest Demand for Seeds 166
3 West North Central Demand for Seeds by State 170
4 Iowa Demand for Seeds 171
5 Minnesota Demand for Seeds 172
6 Nebraska Demand for Seeds 173
7 Kansas Demand for Seeds 174
8 North Dakota Demand for Seeds 175
9 South Dakota Demand for Seeds 176
10 Missouri Demand for Seeds 177
11 East North Central Demand for Seeds 180
12 Illinois Demand for Seeds 181
13 Indiana Demand for Seeds 182
14 Ohio Demand for Seeds 183
15 Michigan Demand for Seeds 184
16 Wisconsin Demand for Seeds 185
17 South Demand for Seeds 190
18 Texas Demand for Seeds 191
19 Florida Demand for Seeds 192
20 North Carolina Demand for Seeds 193
21 Arkansas Demand for Seeds 194
22 Georgia Demand for Seeds 195
23 Kentucky Demand for Seeds 196
24 Other South Demand for Seeds 197
25 West Demand for Seeds 203
26 California Demand for Seeds 204
27 Colorado Demand for Seeds 205
28 Washington Demand for Seeds 206
29 Idaho Demand for Seeds 207
30 Oregon Demand for Seeds 208
31 Other West Seeds Demand 209
32 Northeast Demand for Seeds 212
33 Mid Atlantic Demand for Seeds 213
34 New England Demand for Seeds 214
SECTION VIII -- INDUSTRY STRUCTURE
1 US Sales for Selected Seed Companies, 2002 220
2 Selected Acquisitions & Divestitures 231
3 Selected Cooperative Agreements 234
LIST OF CHARTS
CHART NUMBER PAGE
SECTION IV -- FIELD CROP SEEDS
1 US Field Corn Seeds Market Share, 2002 67
2 US Soybean Seeds Market Share, 2002 87
SECTION V -- NON-FIELD CROP SEEDS
1 US Forage & Grass Seeds Market Share, 2002 114
2 US Vegetable Seeds Market Share, 2002 123
3 US Flower Seeds Market Share, 2002 132
SECTION VI -- MARKETS
1 Seeds Demand by Market, 2002 137
SECTION VII -- REGIONAL TRENDS
1 Seeds Demand by Region, 2002 164
SECTION VIII -- INDUSTRY STRUCTURE
1 Seeds Industry Flowchart 219
2 US Planting Seeds Market Share, 2002 222
3 US Field Crop Seeds Market Share, 2002 226
4 US Non-Field Crop Seeds Market Share, 2002 229
