TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION X
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Personal Income & Expenditure Trends 8
Demographic Trends 11
Housing Outlook 15
Household Formation & Housing Stock Patterns 15
Housing Completions 19
Pricing Patterns 22
Historical Market Trends 24
Environmental & Regulatory Issues 27
Air Emissions 27
Noise Pollution 29
Yard Waste 30
Power Lawn & Garden Equipment Technology 30
World Power Lawn & Garden Equipment Demand 32
US Foreign Trade 33
Exports 34
Imports 36
III. MATERIALS 39
General 39
Metals 41
Plastic 43
Other Materials 45
IV. MARKETS 47
General 47
Residential 49
Commercial 51
Landscaping Establishments 52
Landscape Services Outlook 53
Power Lawn & Garden Equipment Demand 55
Golf Courses 57
Golf Course Outlook 57
Power Lawn & Garden Equipment Demand 59
Government & Other 60
Government Spending Outlook 61
Power Lawn & Garden Equipment Demand 62
V. PRODUCTS 65
General 65
Lawnmowers 68
Riding 71
Front-Engine 73
Rear-Engine 75
Non-Riding 77
Self-Propelled 79
Push 80
Foreign Trade 81
Turf & Grounds Equipment 83
Mowers 86
Riding 88
Non-Riding 91
Other 92
Turf Tractors & Related Equipment 94
All Other Turf Care Equipment 95
Foreign Trade 97
Trimmers & Edgers 99
Wire Blade 103
Fixed Blade 104
Garden Tractors & Rotary Tillers 106
Garden Tractors 108
Rotary Tillers 110
Snow Throwers 112
Dual-Stage 115
Single-Stage 117
Foreign Trade 119
Blowers, Vacuums & Sweepers 120
Hedge Trimmers & Other 123
Parts & Attachments 125
Power Source 128
Gas Equipment 130
Electric Equipment 132
VI. REGIONAL TRENDS 135
General 135
Regional Demographic & Economic Trends 135
Regional Population Outlook 136
Regional Economic Outlook 138
Regional Housing Trends 140
Power Lawn & Garden Equipment Demand by Region 143
Northeast 146
Midwest 147
South 149
West 152
VII. INDUSTRY STRUCTURE 156
General 156
Industry Composition & Market Share 157
Residential 162
Commercial 165
Mergers & Acquisitions 167
Competitive Strategies 170
Research & Product Development 173
Manufacturing 175
Marketing 177
Distribution 179
Residential Distribution Channels 180
Home Centers 181
Mass Merchandisers 182
Hardware & Other 183
Commercial Distribution Channels 184
Cooperative Agreements 185
Company Profiles 189
Alamo Group Incorporated 190
American Honda Motor, see Honda Motor
Ariens Company 196
Bad Boy Incorporated 201
Black & Decker, see Stanley Black & Decker
Blount International Incorporated 203
BlueBird International, see Husqvarna
Briggs & Stratton Corporation 205
Bush Hog, see Alamo Group
Certified Parts Corporation 213
Country Home Products Incorporated 215
Dana Holding Corporation 217
Deere & Company 218
E-Z-GO, see Textron
ECHO, see Yamabiko
Excel Industries Incorporated 223
Exmark Manufacturing, see Toro
Fuji Heavy Industries Limited 225
Global Garden Products Group 227
Grasshopper, see Moridge Manufacturing
Henke Manufacturing, see Alamo Group
Herschel-Adams, see Alamo Group
Home Depot Incorporated 230
Homelite Consumer Products, see Techtronic Industries
Honda Motor Company Limited 232
Husqvarna AB 235
Jacobsen, see Textron
Jonesred, see Husqvarna
Kawasaki Heavy Industries Limited 244
Kee Mowers, see Ariens
Kioritz, see Yamabiko
Kohler Company 246
Kubota Corporation 250
Kwik Products, see Yamabiko
Lauson Power Products, see Certified Parts
Lawn-Boy, see Toro
Lombardini, see Kohler
Lowe’s Companies Incorporated 254
Makita Corporation 255
McLane Manufacturing Incorporated 257
Metalcraft of Mayville Incorporated 258
Moridge Manufacturing Incorporated 261
MTD Products Incorporated 263
Rhino, see Alamo Group
Robin America, see Fuji Heavy Industries
Scag Power Equipment, see Metalcraft of Mayville
Schiller Grounds Care Incorporated 269
Schulte Industries, see Alamo Group
Sears Holdings Corporation 274
Shindaiwa, see Yamabiko
SpeeCo, see Blount International
Stanley Black & Decker Incorporated 276
STIHL Holding AG & Company KG 279
Swisher Mower & Machine Company 282
Techtronic Industries Company Limited 285
Textron Incorporated 288
Tiger, see Alamo Group
Toro Company 291
USPraxis, see Toro
Valu-Bilt, see Alamo Group
Walker Manufacturing Company 300
Yamabiko Corporation 303
Yazoo/Kees, see Husqvarna
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Personal Consumption Expenditures 10
3 Population & Households 14
4 Housing Stock by Type 18
5 Housing Completions 22
6 Power Lawn & Garden Equipment Pricing 24
7 Power Lawn & Garden Equipment Market, 2000-2010 26
8 Power Lawn & Garden Equipment Foreign Trade 34
SECTION III -- MATERIALS
1 Power Lawn & Garden Equipment Material Consumption 40
2 Power Lawn & Garden Equipment Metal Consumption 43
3 Power Lawn & Garden Equipment Plastic Consumption 45
4 Power Lawn & Garden Equipment Other Material
Consumption 46
SECTION IV -- MARKETS
1 Power Lawn & Garden Equipment Markets 48
2 Residential Market: Power Lawn & Garden Equipment
Demand 50
3 Commercial Market: Power Lawn & Garden Equipment
Demand 52
4 Landscaping Services Revenue & Establishments 55
5 Landscaping Establishments Market: Power Lawn & Garden Equip Demand 56
6 Golf Course Outlook 58
7 Golf Course Market: Power Lawn & Garden Equipment
Demand 60
8 Government Expenditures & Investment 62
9 Government & Other Market: Power Lawn & Garden
Equipment Demand 64
SECTION V -- PRODUCTS
1 Power Lawn & Garden Equipment Supply & Demand 67
2 Lawnmower Supply & Demand 71
3 Riding Mower Supply & Demand 73
4 Front-Engine Riding Mower Supply & Demand 75
5 Rear-Engine Riding Mower Supply & Demand 77
6 Non-Riding Lawnmower Supply & Demand 79
7 Lawnmower Foreign Trade 83
8 Turf & Grounds Equipment Supply & Demand 86
9 Turf & Grounds Mower Supply & Demand 88
10 Riding Turf & Grounds Mower Supply & Demand 90
11 Non-Riding Turf & Grounds Mower Supply & Demand 92
12 Other Turf & Grounds Mower Supply & Demand 93
13 Turf Tractor & Related Equipment Supply & Demand 95
14 All Other Turf Care Equipment Supply & Demand 97
15 Turf & Grounds Equipment Foreign Trade 99
16 Trimmer & Edger Supply & Demand 102
17 Wire Blade Trimmer & Edger Supply & Demand 104
18 Fixed Blade Trimmer & Edger Supply & Demand 106
19 Garden Tractor & Rotary Tiller Supply & Demand 108
20 Garden Tractor Supply & Demand 110
21 Rotary Tiller Supply & Demand 112
22 Snow Thrower Supply & Demand 115
23 Dual-Stage Snow Thrower Supply & Demand 117
24 Single-Stage Snow Thrower Supply & Demand 118
25 Snow Thrower Foreign Trade 120
26 Blower, Vacuum & Sweeper Supply & Demand 123
27 Hedge Trimmer & Other Power Lawn & Garden Equipment
Supply & Demand 125
28 Power Lawn & Garden Equipment Parts & Attachments
Supply & Demand 128
29 Lawn & Garden Equipment Demand by Power Source 130
30 Gas-Powered Lawn & Garden Equipment Demand 132
31 Electric Lawn & Garden Equipment Demand 134
SECTION VI -- REGIONAL TRENDS
1 Population by Region 138
2 Gross Domestic Product by Region 140
3 Regional Home Sales & New Housing Units 142
4 Power Lawn & Garden Equipment Demand by Region 144
5 Northeast Power Lawn & Garden Equipment Demand 147
6 Midwest Power Lawn & Garden Equipment Demand 149
7 South Power Lawn & Garden Equipment Demand 152
8 West Power Lawn & Garden Equipment Demand 155
SECTION VII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Company, 2010 159
2 Selected Acquisitions & Divestitures 169
3 Selected Cooperative Agreements 188
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 18
2 Power Lawn & Garden Equipment Exports by Destination,
2010 36
3 Power Lawn & Garden Equipment Imports by Source,
2010 38
SECTION V -- PRODUCTS
1 Power Lawn & Garden Equipment Demand by Product, 2010 68
SECTION VI -- REGIONAL TRENDS
1 Regional Share of Power Lawn & Garden Equipment
Demand, 2010 145
SECTION VII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Market Share, 2010 162
2 Residential Power Lawn & Garden Equipment Market Share,
2010 164
3 Commercial Power Lawn & Garden Equipment Market Share,
2010 167
4 Residential Power Lawn & Garden Equipment Sales
by Distribution Channel, 2010 181
