US wipes demand will rise 4.3 percent annually through 2014. Growth will decelerate from the 2004 to 2009 period, due to maturing markets and a shift toward more environmentally friendly consumer goods and cleaning methods. Disinfectant and electrostatic wipes will be the fastest growing types, and the industrial market will outpace the consumer segment.
This study analyzes the $1.8 billion US wipes industry. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by market (e.g., personal care, household care, health care, manufacturing, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens) and chemical (e.g., solvents, surfactants, fragrances).
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry participants, including Procter & Gamble, Kimberly-Clark and Clorox.