US demand for packaged lawn and garden consumables will grow 4.5 percent annually through 2014. Seeds and growing media will be the fastest growing products. The large residential segment will benefit from solid participation in home lawn care and food gardening.

This study analyzes the $6.9 billion US lawn and garden consumable industry. It presents historical demand data (1999, 2004, 2009) and forecasts for 2014 and 2019 by product (e.g., fertilizers, pesticides, growing media, seeds, mulch), formulation (conventional, organic), market (e.g., residential, golf courses), application (e.g., lawn and turf care, gardens and borders), end user (consumer/DIY, professional) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 industry players, including Scotts Miracle-Gro, TurfCare Supply and Central Garden & Pet.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		Introduction							       x

	I.	Executive Summary						       1

	II.	Market Environment						       4
		General								       4
		Macroeconomic Outlook						       5
		Demographic Trends						       8
		Consumer Income & Spending Patterns				      11
		Housing Outlook							      13
		Nonresidential Building Trends					      18
		Lawn & Garden Market Overview					      21
		Home Gardening Activity Outlook					      24
		Landscaping & Lawn Care Industry Outlook			      28
		Golf Course Outlook						      30
		Agrochemical Market Overview					      32
		Organic Gardening Outlook					      35
		Regulatory & Environment Issues					      37
		   Pesticides							      38
		   Other Lawn & Garden Consumables				      41
		Raw Materials							      42
		Pricing Issues							      44
		Historical Market Trends					      47
		International Activity & Foreign Trade				      50

	III.	Products							      51
		General								      51
		Fertilizers							      54
		   Media, Formulations & Type					      57
		   Organic							      60
		   Applications & Markets					      62
		Pesticides							      64
		   Herbicides							      68
		   Insecticides							      71
		   Other Pesticides						      75
		   Organic							      78
		Growing Media							      80
		   Packaged Soil						      83
		   Soil Amendments						      86
		      Compost							      88
		      Peat							      90
		      Other Soil Amendments					      92
		Seeds								      92
		   Grass & Turf Seed						      95
		   Other Seeds							      98
		Mulch								     100
		Other								     105

	IV.	Markets, Applications & End Users				     107
		Markets								     107
		   Residential							     109
		   Golf Courses							     113
		   Government & Institutional					     117
		   Commercial & Industrial					     119
		   Other Markets						     121
		Applications							     124
		   Lawn & Turf Care						     125
		   Gardens & Borders						     129
		   Other Applications						     132
		End Users							     134
		   Consumer/DIY							     135
		   Professional							     138
		      Lawn Care & Landscaping Service Firms			     139
		      Other Professional End Users				     141

	V.	Regional Markets						     143
		General								     143
		Regional Demographic & Economic Trends				     144
		   Regional Population Patterns					     144
		   Regional Economic Trends					     146
		   Regional Housing Trends					     148
		Regional Lawn & Garden Consumables Demand			     150
		   Northeast							     152
		   Midwest							     154
		   South							     155
		   West								     158

	VI.	Industry Structure						     160
		Industry Composition						     160
		Market Share							     162
		   Consumer Products						     163
		   Professional Products					     167
		Industry Restructuring						     171
		Competitive Strategies						     174
		   Brand Name Recognition					     175
		   Marketing							     177
		      Conventional Advertising					     178
		      Strategic Media Partnerships				     179
		      Internet							     179
		      Other							     180
		   Packaging							     181
		   Product Line Expansion					     181
		   Product Focus						     183
		   Cooperative Agreements					     184
		Manufacturing							     186
		Distribution Channels						     188
		   Retail Distribution						     188
		      Home Centers						     189
		      Mass Merchandisers					     190
		      Garden Centers						     192
		      Mail Order/Internet					     192
		      Other							     193
		   Professional Market Distribution				     195
		      Direct Sales						     195
		      Professional Service Firms				     196
		      Agricultural Chemical Distributors			     196
		      Other							     197
		Company Profiles						     197
		   Ace Hardware Corporation					     198
		   Agrium Incorporated						     199
		   Ambrands, see Central Garden & Pet Company
		   Andersons Incorporated					     204
		   BASF SE							     207
		   Bayer AG							     213
		   BEST Turf Fertilizer, see Simplot (JR) Company
		   Bonide Products Incorporated					     220
		   Burpee (W. Atlee) & Company					     223
		   Central Garden & Pet Company					     224
		   Crop Production Services Incorporated, see Agrium 
		   De Ruiter Seeds, see Monsanto Company
		   Deere & Company						     232
		   Dow Chemical Company						     234
		   DuPont (EI) de Nemours					     237
		   Espoma Company						     240
		   Fafard (Conrad) Incorporated, see Syngenta AG
		   Ferry-Morse Seed Company, see Jiffy International AS
		   FMC Corporation						     243
		   Goldsmith Seeds Incorporated, see Syngenta AG
		   Grant Laboratories Incorporated, see Central Garden & Pet Company
		   Green Light Company, see Sumitomo Chemical Company 
		   Griffin Industries Incorporated				     247
		   Haifa Chemicals Limited					     248
		   Home Depot Incorporated					     249
		   Jacklin Seed, see Simplot (JR) Company
		   Jiffy International AS					     251
		   John Deere Landscapes Incorporated, see Deere 
		      & Company
		   Land O’ Lakes Incorporated					     253
		   Lebanon Seaboard Corporation					     255
		   Lilly Miller Brands, see Central Garden & Pet 
		   Lowe’s Companies Incorporated				     260
		   McKenzie (A.E.) Company Incorporated, see Jiffy 
		      International AS
		   McLaughlin Gormley King Company				     262
		   Monsanto Company						     263
		   Nature Safe Natural and Organic Fertilizers, see Griffin 
		      Industries Incorporated
		   Pennington Seed Incorporated, see Central Garden & Pet Company
		   Premier Tech Limited						     267
		   ROOTS Plant Care, see Lebanon Seaboard Corporation
		   Royal Barenbrug Group					     270
		   Scotts Miracle-Gro Company					     272
		   Sears Holdings Corporation					     283
		   Seminis Incorporated, see Monsanto Company
		   ServiceMaster Company					     284
		   Simplot (JR) Company						     286
		   Spectrum Brands Incorporated					     290
		   Sumitomo Chemical Company Limited				     295
		   Sun Gro Horticulture Income Fund				     302
		   Syngenta AG							     305
		   Tech Pac LLC, see Central Garden & Pet Company
		   TruGreen, see ServiceMaster Company
		   TurfCare Supply Corporation					     311
		   Valent USA Corporation, see Sumitomo Chemical 
		   Wal-Mart Stores Incorporated					     312
		   Winfield Solutions LLC, see Land O’ Lakes 
		   Woodstream Corporation					     314
		   Zep Incorporated						     317
		Additional Companies						     319


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- Executive Summary
		Summary Table							       3

		SECTION II -- Market Environment
	1	Macroeconomic Indicators					       8
	2	Population & Households						      11
	3	Personal Consumption Expenditures				      13
	4	New Housing Indicators						      18
	5	Nonresidential Building Stock					      21
	6	Lawn & Garden Sales & Service Revenues				      24
	7	Consumer Lawn & Garden Retail Expenditures			      28
	8	Landscaping & Lawn Care Indicators				      30
	9	Golf Courses & Acreage						      32
	10	Agrochemical Demand						      34
	11	Organic Gardening Product Sales					      37
	12	Lawn & Garden Chemical Raw Materials Demand			      43
	13	Lawn & Garden Consumables Prices				      47
	14	Lawn & Garden Consumables Market, 1999-2009			      49

		SECTION III -- Products
	1	Lawn & Garden Consumables Sales by Type & Formulation		      53
	2	Fertilizer Sales in Lawn & Garden Applications			      57
	3	Fertilizer Sales in Lawn & Garden Applications 
		   by Media & Type						      60
	4	Fertilizer Sales in Lawn & Garden Applications 
		   by Formulation						      62
	5	Fertilizer Sales in Lawn & Garden Applications  
		   by Application & Market					      64
	6	Pesticide Sales in Lawn & Garden Applications			      67
	7	Herbicide Sales in Lawn & Garden Applications			      71
	8	Insecticide Sales in Lawn & Garden Applications			      75
	9	Other Pesticide Sales in Lawn & Garden Applications		      78
	10	Pesticide Sales in Lawn & Garden Applications 
		   by Formulation						      80
	11	Growing Media Sales in Lawn & Garden Applications		      83
	12	Packaged Soil Sales in Lawn & Garden Applications 
		   by Type & Formulation					      86
	13	Packaged Soil Amendment Sales in Lawn & Garden 
		   Applications by Type						      88
	14	Seed Sales in Lawn & Garden Applications			      95
	15	Mulch Sales in Lawn & Garden Applications			     104
	16	Other Consumables Sales in Lawn & Garden Applications		     106

		SECTION IV -- Markets, Applications & End Users
	1	Lawn & Garden Consumables Sales by Market			     108
	2	Residential Market for Lawn & Garden Consumables		     113
	3	Golf Course Market for Lawn & Garden Consumables		     116
	4	Government & Institutional Market for Lawn & Garden 
		   Consumables							     119
	5	Commercial & Industrial Market for Lawn & 
		   Garden Consumables						     121
	6	Other Markets for Lawn & Garden Consumables			     124
	7	Lawn & Garden Consumables Sales by Application			     125
	8	Lawn & Turf Care Applications for Lawn & 
		   Garden Consumables						     129
	9	Garden & Border Applications for Lawn & 
		   Garden Consumables						     132
	10	Other Applications for Lawn & Garden Consumables		     134
	11	Lawn & Garden Consumables Sales by End User			     135
	12	Consumer/DIY Market for Lawn & Garden Consumables		     137
	13	Professional Market for Lawn & Garden Consumables		     139
	14	Lawn Care & Landscaping Service Firm Market for Lawn 
		   & Garden Consumables						     141
	15	Other Professional Markets for Lawn & Garden Consumables	     142

		SECTION V -- Regional Markets
	1	Population by Region						     146
	2	Gross Domestic Product by Region				     148
	3	Regional Housing Indicators					     150
	4	Lawn & Garden Consumables Sales by Region			     152
	5	Northeast Demand for Lawn & Garden Consumables			     153
	6	Midwest Demand for Lawn & Garden Consumables			     155
	7	South Demand for Lawn & Garden Consumables			     157
	8	West Demand for Lawn & Garden Consumables			     159

		SECTION VI -- Industry Structure
	1	US Lawn & Garden Consumables Sales by Company, 2009		     161
	2	Selected Acquisitions & Divestitures				     173
	3	Selected Cooperative Agreements					     186


				      LIST OF CHARTS

    CHART NUMBER								    PAGE

		SECTION II -- Market Environment
	1	Lawn & Garden Consumables Sales per Capita, 1999-2009		      49

		SECTION III -- Products
	1	Lawn & Garden Consumables Sales by Type, 2009			      54

		SECTION IV -- Markets, Applications & End Users
	1	Lawn & Garden Consumables Sales by Market, 2009			     109

		SECTION VI -- Industry Structure
	1	US Lawn & Garden Consumables Market Share, 2009			     163
	2	Consumer Lawn & Garden Consumables Market Share, 2009		     164
	3	Professional Lawn & Garden Consumables 
		   Market Share, 2009						     169