Gains in PSA tape demand through 2016 will represent an improvement from the 2006-2011
period, with advances driven by an acceleration in manufacturing activity.
World demand to rise 5.6%
annually through 2016
Global demand for pressure sensitive
adhesive (PSA) tapes is projected to rise
5.6 percent per year through 2016 to
43.5 billion square meters, valued at $37
billion. This represents an improvement
from the 2006-2011 period, which was
negatively affected by the recent global
economic slowdown. In particular,
advances will be driven by an acceleration
in manufacturing activity.
Demand in the dominant carton sealing
tape segment will be bolstered by an
upswing in the processed food and
beverage manufacturing sector, which
represents the largest single user of
corrugated box packaging. Carton
sealing tape sales will continue to
outpace box demand as tapes capture
additional market share from alternative
box sealing solutions such as glue.
Demand for masking tapes will see a
significant acceleration, boosted by
strong improvements in building construction
expenditures, including architectural
paint projects. An acceleration in
motor vehicle production, another
important masking tape market, will
further contribute to demand gains.
Good opportunities will also be found in
the electrical and electronic, doublesided,
and medical tape segments,
though growth in these applications will
stem from relatively small bases. Advances,
especially for electronic types,
will be fueled by fast growing end-use
markets. Double-sided bonding tapes
will further supplant alternative joining
and sealing methods in many industrial
applications, while PSA medical and
surgical tapes are expected to continue
to replace traditional bandages.
Asia/Pacific region to
see fastest market gains
The Asia/Pacific region will see the most
rapid gains and remain the largest
regional market, due to its large manufacturing
industries. Central and South
America, Eastern Europe, and the Africa/
Mideast region will also experience
healthy growth, though advances in
these areas will stem from much lower
base levels (collectively, these three
regions only accounted for 15 percent of
global pressure sensitive tape demand in
2011). Overall, the fastest growth will be
seen in Asia, specifically in India, China,
and Indonesia. In particular, China alone
will account for close to half of global
pressure sensitive tape market volume
gains between 2011 and 2016.
In contrast, advances will be below
average in North America and Western
Europe, where markets are more
established. Nonetheless, good opportunities
will still be found in developed
countries, especially for technical tapes,
due to the development of new specialty
applications such as electrically conductive
adhesive tapes for telecommunications
equipment.
Study Scope
This study analyzes the 33.1 billion square meter world PSA tape industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by tape type (e.g., carton sealing, masking, electrical and electronic, double-sided, medical), backing material (e.g., polypropylene, PVC, Paper), world region and for 22 major countries.
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 43 industry competitors, including 3M, Beiersdorf and Lintec.
