US demand for landscaping products is projected to increase 7.6 percent per year through 2015, as sales post a strong improvement from a reduced 2010 base. Concrete products and other hardscapes will see the fastest growth, while decorative products (e.g., water features, lighting, bird and wild animal products) remain the largest segment.

This study analyzes the $4.1 billion US landscaping product industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by type (e.g., decorative products, hardscape products, outdoor structures), market (residential, nonresidential, nonbuilding), end use (professional, consumer/DIY) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including CRH, Pavestone and Central Garden & Pet.

TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							       x
 	I.	EXECUTIVE SUMMARY						       1
 	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Overview						       5
		Demographic Trends						       8
		Consumer Income & Spending Trends				      12
		   Personal Income & Spending					      13
		   Consumer Financing						      15
		Construction Trends						      18
		   Building Construction					      22
		      Residential Buildings					      24
                         Housing Completions					      27
                         Housing Stock						      31
                         Housing Sales						      34
                         Improvements & Repairs					      35
		      Nonresidential Buildings					      36
                         New							      37
                         Improvements & Repairs					      39
                         Nonresidential Building Stock				      40
		   Nonbuilding Construction					      43
		      Construction Expenditures					      43
		      Nonbuilding Construction Stock				      44
		Golf Course Outlook						      45
		Landscaping & Lawn Care Industry Outlook			      47
		Pricing Issues							      49
		Historical Market Trends					      53
		Environmental & Regulatory Issues				      55
		   Environmental Issues						      55
		      Clay Brick						      56
		      Concrete Products						      57
		      Wood							      57
		   US-Canadian Softwood Timber Dispute				      59
		   Recycling							      60
		International Activity & Foreign Trade				      62
 	III.	PRODUCTS							      64
		General								      64
		Decorative Products						      66
		   Water Features						      70
		   Lighting							      73
		      Applications						      77
		      Types							      78
		   Bird & Wild Animal Products					      80
		   Pots & Planters						      83
		   Other							      86
		Hardscape Products						      88
		   Products							      91
		      Concrete							      92
		         Concrete Pavers		                              93
                         Ready Mix Concrete					      95
                         Concrete Block & Other Concrete			      96
		      Wood							      97
		      Stones & Boulders						      99
		      Clay Brick						     101
		      Aggregates & Other					     103
		   Applications, Markets & End Users				     105
		      Patios							     107
		      Walkways							     109
		      Walls							     109
		      Edging & Other						     111
		Outdoor Structures						     113
		   Sheds							     118
		   Gazebos							     119
		   Arches, Trellises, Pergolas					     120
		   Hobby Greenhouses						     121
		   Bridges & Other Outdoor Structures				     122
		Other Landscaping Products					     122
 	IV.	MARKETS								     126
		Markets								     126
		   Residential							     128
		      New							     130
		      Improvement & Repair					     132
		   Nonresidential						     134
		   Nonbuilding							     137
		End Users							     140
		   Professional							     141
		   Consumer/DIY							     144
 	V.	REGIONAL MARKETS						     147
		General								     147
		Regional Demographic & Economic Trends				     147
		Regional Population Patterns					     148
		Regional Economic Trends					     150
		Regional Housing Trends						     152
		Regional Landscaping Products Demand				     154
		   Northeast							     156
		   Midwest							     158
		   South							     161
		   West								     164
 	VI.	INDUSTRY STRUCTURE						     168
		General								     168
		Market Share							     170
		Industry Restructuring						     173
		Competitive Strategies						     176
		Manufacturing							     178
		Marketing & Advertising						     179
		   The Green Movement						     181
		   Product Origination						     183
		Distribution Channels						     184
		   Retail Distribution						     184
		      Home Centers						     185
		      Mass Merchandisers					     186
		      Garden Centers						     186
		      Mail-Order/Internet					     187
		      Other							     187
		   Professional Distribution					     188
		Company Profiles						     188
		   Acme Building Brands, see Berkshire Hathaway
		   Akro-Mils, see Myers Industries
		   ALLSCAPE, see Royal Philips Electronics
		   Ames True Temper, see Griffon
		   Aquascape Incorporated					     189
		   Berkshire Hathaway Incorporated				     191
		   Berry Plastics Corporation					     193
		   Boral Limited						     195
		   Boral Stone Products, see Boral and Owens Corning
		   Bronzelite, see Royal Philips Electronics
		   Capitol Concrete Products, see Monarch Cement
		   CEMEX SAB de CV						     199
		   Central Garden & Pet Company					     202
		   Col-Met, see Collier Metal Specialties
		   Collier Metal Specialties Limited				     204
		   CRH plc							     205
		   Deere & Company						     210
		   Dillen Products, see Myers Industries
		   Enquatics Incorporated					     211
		   ExceLine, see Royal Philips Electronics
		   Gardco Lighting, see Royal Philips Electronics
		   General Shale Brick, see Wienerberger Baustoffindustrie
		   Generation Brands Company					     213
		   GKI/Bethlehem Lighting, see Central Garden & Pet
		   Green Country Soil, see CRH
		   Griffon Corporation						     215
		   Hadco Lighting, see Royal Philips Electronics
		   Haddonstone Limited						     218
		   Hanover Lantern, see Royal Philips Electronics
		   Hanson Hardscape Products, see HeidelbergCement
		   HeidelbergCement AG						     221
		   Henri Studio LLC						     224
		   Home Depot Incorporated					     226
		   Intermatic Incorporated					     227
		   ITML, see Myers Industries
		   Kafka Granite LLC						     228
		   Lehigh Hanson, see HeidelbergCement
		   Listo Products, see Myers Industries
		   Lowe’s Companies Incorporated				     230
		   Monarch Cement Company					     231
		   Myers Industries Incorporated				     233
		   New England Pottery, see Central Garden & Pet
		   Oldcastle, see CRH
		   Oly-Ola Edgings Incorporated					     235
		   Owens Corning						     237
		   Pavestone Company LP						     238
		   Ready Mix USA, see CEMEX
		   Royal Philips Electronics NV					     241
		   Scotts Miracle-Gro Company					     244
		   Sea Gull Lighting Products, see Generation Brands
		   Sears Holdings Corporation					     245
		   Sure-loc Edging Corporation					     247
		   Tulsa Dynaspan, see Monarch Cement
		   Wal-Mart Stores Incorporated					     248
		   Wienerberger Baustoffindustrie AG				     250
		   Woodstream Corporation					     252
		Other Companies Mentioned in Study				     254

 
				      LIST OF TABLES

    TABLE NUMBER								    PAGE

 		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3
 		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       8
	2	Population & Households						      12
	3	Personal Consumption Expenditures				      15
	4	Consumer Financing Environment, 2000-2010			      18
	5	Construction Expenditures					      22
	6	Building Construction Expenditures				      24
	7	Residential Building Construction Expenditures			      27
	8	Housing Completions						      31
	9	Housing Stock by Type						      33
	10	Housing Sales							      35
	11	Residential Improvement & Repair Expenditures			      36
	12	Nonresidential Building Construction Expenditures		      39
	13	Nonresidential Building Improvement & Repair Expenditures	      40
	14	Nonresidential Building Stock					      42
	15	Nonbuilding Construction Expenditures				      44
	16	Nonbuilding Construction Stock					      45
	17	Golf Courses & Acreage						      47
	18	Landscaping & Lawn Care Indicators				      49
	19	Selected Landscaping Products Prices				      53
	20	Landscaping Products Market, 2000-2010				      55
 		SECTION III -- PRODUCTS
	1	Landscaping Products Demand by Type				      65
	2	Decorative Products Demand by Type, Market & End User		      69
	3	Water Features Demand						      73
	4	Lighting Demand by Application & Type				      77
	5	Bird & Wild Animal Products Demand by Type & Region		      83
	6	Pots & Planters Demand						      85
	7	Other Decorative Products Demand				      88
	8	Hardscape Products Demand by Type				      90
	9	Concrete Demand by Type, Application & Market			      93
	10	Wood Demand by Application & Market				      99
	11	Stones & Boulders Demand by Type, Application & Market		     101
	12	Clay Brick Demand by Application & Market			     103
	13	Aggregates & Other Hardscape Products Demand by Type, Application & Market								     105
	14	Hardscape Products Demand by Application, Market 
		   & End User							     107
	15	Patio Demand by Product						     108
	16	Walkway Demand by Product					     109
	17	Wall Demand by Product						     111
	18	Edging & Other Applications Demand by Product			     113
	19	Outdoor Structures Demand by Product, Market & End User		     117
	20	Other Landscaping Products Demand by Type, Market 
		   & End User							     125
 		SECTION IV -- MARKETS
	1	Landscaping Products Demand by Market & Application		     127
	2	Residential Markets for Landscaping Products			     130
	3	New Residential Market for Landscaping Products			     132
	4	Residential Improvement & Repair Market for Landscaping 
		   Products							     134
	5	Nonresidential Markets for Landscaping Products			     137
	6	Nonbuilding Markets for Landscaping Products			     140
	7	Landscaping Products Demand by End User				     141
	8	Professional Market for Landscaping Products			     144
	9	Consumer/DIY Market for Landscaping Products			     146
 		SECTION V -- REGIONAL MARKETS
	1	Population by Region						     150
	2	Gross Domestic Product by Region				     152
	3	Regional Housing Indicators					     154
	4	Landscaping Products Demand by Region				     156
	5	Northeast Demand for Landscaping Products			     158
	6	Midwest Demand for Landscaping Products				     161
	7	South Demand for Landscaping Products				     164
	8	West Demand for Landscaping Products				     167
 		SECTION VI -- INDUSTRY STRUCTURE
	1	US Landscaping Products Sales by Company, 2010			     169
	2	Selected Acquisitions & Divestitures				     175

SECTION I --  
				      LIST OF CHARTS

    CHART NUMBER								    PAGE

 		SECTION II -- MARKET ENVIRONMENT
	1	Year of Construction of Housing Stock, 2010			      34
 		SECTION III -- PRODUCTS
	1	Landscaping Products Demand by Type, 2010			      66
	2	Decorative Products Demand by Type, 2010			      70
	3	Hardscape Products Demand by Type, 2010				      92
	4	Outdoor Structures Demand by Product, 2010			     118
 		SECTION IV -- MARKETS
	1	Landscaping Products Demand by Market, 2010			     128
 		SECTION VI -- INDUSTRY STRUCTURE
	1	US Landscaping Products Sales by Company, 2010			     171