US demand for industrial & institutional (I&I) cleaning chemicals will grow 3.4 percent annually through 2012. Food safety concerns will boost demand in key food-related markets. Products that are effective, easy to use and safer for the environment have the best prospects. Formulations using biodegradable components will do well yet remain a smaller segment.
This study analyzes the $8.6 billion US I&I cleaning chemical industry. It presents historical demand data (1997, 2002 and 2007) and forecasts for 2012 and 2017 by market (e.g., commercial, manufacturing, institutional and government), product (e.g., general purpose cleaners, floor care products, warewashing detergents, disinfectants and sanitizers, laundry care products) and raw material.
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry players, including Ecolab, JohnsonDiversey and Zep.