TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 5
Demographic Trends 9
Population 11
Households 13
Building Construction Trends 14
Residential Construction 17
Housing Outlook 19
Housing Stock 23
Improvements & Repairs 27
Nonresidential Construction 28
Construction Expenditures 29
Improvements & Repairs 32
Nonresidential Building Stock 33
Legislative, Regulatory & Other Governmental Considerations 36
Building Certification 38
LEED 38
IGCC 40
Other Certification Programs 41
American Recovery & Reinvestment Act of 2009 43
Historical Market Trends 44
Foreign Trade 47
III. PRODUCTS 49
General 49
Interior Products 53
Green Floor Coverings 54
Market Demand 55
Product Characteristics 57
Green Insulation 61
Market Demand 61
Product Characteristics 63
Low-VOC Architectural Paint 65
Market Demand 65
Product Characteristics 67
Green Gypsum Board 68
Market Demand 69
Product Characteristics 72
Exterior Products 74
Green Roofing 76
Market Demand 77
Product Characteristics 79
Energy-Efficient Residential Windows 82
Market Demand 82
Product Characteristics 84
Green Doors 86
Market Demand 86
Product Characteristics 88
Green Siding 90
Market Demand 91
Product Characteristics 94
Structural Products 97
Recycled Concrete 98
Market Demand 99
Product Characteristics 100
FSC-Certified Lumber 103
Market Demand 103
Product Characteristics 106
FSC-Certified Wood Panels 107
Market Demand 107
Product Characteristics 109
Building Systems 110
Energy-Efficient Residential HVAC Systems 112
Market Demand 112
Product Characteristics 115
Water-Efficient Plumbing Fixtures & Fittings 116
Market Demand 116
Product Characteristics 118
Energy-Efficient Residential Lighting Fixtures 120
Market Demand 121
Product Characteristics 123
Permeable Pavement 124
Market Demand 124
Product Characteristics 127
IV. MARKETS 129
General 129
Residential Buildings 130
Single-Family Housing 134
Multifamily Housing 137
Manufactured Housing 139
Nonresidential Buildings 141
Office & Commercial Buildings 144
Institutional Buildings 147
Industrial Buildings 149
Other Nonresidential Buildings 152
V. REGIONS 154
General 154
Regional Demographic & Economic Trends 155
Population Patterns 156
Economic Outlook 158
Construction Activity 161
Housing Trends 163
Regional Demand for Green Building Materials 166
Northeast 168
New England 170
Middle Atlantic 171
Midwest 172
East North Central 174
West North Central 176
South 177
South Atlantic 179
East South Central 181
West South Central 182
West 184
Mountain 186
Pacific 188
VI. INDUSTRY STRUCTURE 190
General 190
Industry Composition 191
Marketing 194
Manufacturing 198
Distribution 199
Cooperative Agreements 201
Recent Acquisitions 203
Company Profiles 205
Aggregate Industries Management, see Holcim
Alsons, see Masco
American Buildings, see Nucor
American Standard Brands 206
Andersen Corporation 209
Anderson Hardwood Floors, see Berkshire Hathaway
Apogee Enterprises Incorporated 214
Armstrong World Industries Incorporated 215
ASC Profiles, see BlueScope Steel
Behr Process, see Masco
Benjamin Moore, see Berkshire Hathaway
Berkshire Hathaway Incorporated 218
BlueScope Steel Limited 224
Boral Limited 230
Boral Stone Products, see Boral and Owens Corning
Bridgestone Corporation 236
Bristan, see Masco
Building Materials Corporation of America 239
Burke Industries, see Mannington Mills
Butler Manufacturing, see BlueScope Steel
Carlisle Companies Incorporated 242
Carrier, see United Technologies
CEMEX SAB de CV 245
CertainTeed, see Saint-Gobain
Columbia Forest Products Incorporated 247
Columbia Paint & Coatings, see Sherwin-Williams
Dal-Tile, see Mohawk Industries
Delta Faucet, see Masco
Duron, see Sherwin-Williams
Eagle Window and Door, see Andersen
EFCO, see Pella
Firestone Building Products, see Bridgestone
Forbo Holding Limited 249
GAF Materials, see Building Materials of America
Georgia-Pacific, see Koch Industries
GreenFiber, see Louisiana-Pacific
Gulf States Manufacturers, see Nucor
Hanson Roof Tile, see HeidelbergCement
HeidelbergCement AG 251
Holcim Limited 254
HomerWood Hardwood Flooring,
see Armstrong World Industries
Hunter Panels, see Carlisle Companies
iLevel, see Weyerhaeuser
Ingersoll-Rand plc 257
Jeld-Wen Incorporated 258
Johns Manville, see Berkshire Hathaway
Kirby Building Systems, see Nucor
Koch Industries Incorporated 262
Kohler Company 264
L&W Supply, see USG
Lafarge SA 267
Louisiana-Pacific Corporation 270
MA Bruder & Sons, see Sherwin-Williams
Mannington Mills Incorporated 272
Masco Corporation 275
Masonite International Corporation 280
Masterchem Industries, see Masco
Metl-Span, see BlueScope Steel
Milgard Manufacturing, see Masco
Mineral Resource Technologies, see CEMEX
Mohawk Flush Doors, see Masonite International
Mohawk Industries Incorporated 282
Monier Group GmbH 286
MonierLifetile, see Boral
Nichiha Corporation 287
Norbord Incorporated 289
Nucor Corporation 290
Owens Corning 294
Owens Corning Masonry Products,
see Boral and Owens Corning
Paveloc Industries, see Holcim
Pella Corporation 297
PPG Industries Incorporated 299
Ready Mixed Concrete, see Boral
Renewal by Andersen, see Andersen
Roseburg Forest Products Company 303
Saint-Gobain 305
Serious Materials Incorporated 310
Shaw Industries Group, see Berkshire Hathaway
Sherwin-Williams Company 312
Silver Line Building Products, see Andersen
Standard Concrete Products, see HeidelbergCement
Sterling Plumbing, see Kohler
Temple-Inland Incorporated 315
Trane, see Ingersoll Rand
Tubelite, see Apogee Enterprises
UnilinBA, see Mohawk Industries
United States Gypsum, see USG
United Technologies Corporation 319
Universal Forest Products Incorporated 322
US Greenfiber, see Louisiana-Pacific
US Tile, see Boral
USG Corporation 324
Varco Pruden Buildings, see BlueScope Steel
Versico, see Carlisle Companies
Viracon, see Apogee Enterprises
Vulcraft, see Nucor
Weyerhaeuser Company 327
Additional Companies Mentioned in Study 330
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Households 10
3 Building Construction Expenditures 16
4 Residential Building Construction Expenditures 19
5 Housing Completions 23
6 Housing Stock by Type 26
7 Residential Improvement & Repair Expenditures 28
8 Nonresidential Building Construction Expenditures 31
9 Nonresidential Building Improvement & Repair Expenditures 33
10 Nonresidential Building Stock 36
11 Green Building Materials Market, 2000-2010 46
12 Green Building Materials Foreign Trade 48
SECTION III -- PRODUCTS
1 Green Building Materials Demand by Segment 52
2 Green Interior Building Materials Demand by Type 54
3 Green Floor Covering Demand 57
4 Green Insulation Demand 63
5 Low-VOC Architectural Paint Demand 67
6 Green Gypsum Board Demand 72
7 Green Exterior Building Materials Demand by Type 76
8 Green Roofing Demand 79
9 Energy-Efficient Residential Window Demand 84
10 Green Door Demand 88
11 Green Siding Demand 94
12 Green Structural Building Materials Demand by Type 98
13 Recycled Concrete Demand 100
14 FSC-Certified Lumber Demand 106
15 FSC-Certified Structural Wood Panel Demand 109
16 Green Building Systems Demand by Type 112
17 Energy-Efficient Residential HVAC Systems Demand 114
18 Water-Efficient Plumbing Fixtures & Fittings Demand 118
19 Energy-Efficient Residential Lighting Fixtures Demand 123
20 Permeable Pavement Demand 126
SECTION IV -- MARKETS
1 Green Building Materials Demand by Market 130
2 Residential Green Building Materials Demand
by Housing Type & Segment 134
3 Single-Family Housing Demand for Green Building Materials 137
4 Multifamily Housing Demand for Green Building Materials 139
5 Manufactured Housing Demand for Green Building Materials 141
6 Nonresidential Green Building Materials Demand
by Building Type & Segment 144
7 Office & Commercial Demand for Green Building Materials 147
8 Institutional Demand for Green Building Materials 149
9 Industrial Demand for Green Building Materials 151
10 Other Nonresidential Building Demand
for Green Building Materials 153
SECTION V -- REGIONS
1 Population by Region 158
2 Gross Domestic Product by Region 160
3 Construction Expenditures by Region 163
4 Regional Housing Indicators 166
5 Green Building Materials Demand by Region 167
6 Northeast Green Building Materials Demand
by Subregion, Market & Segment 170
7 Midwest Green Building Materials Demand
by Subregion, Market & Segment 174
8 South Green Building Materials Demand
by Subregion, Market & Segment 179
9 West Green Building Materials Demand
by Subregion, Market & Segment 186
SECTION VI -- INDUSTRY STRUCTURE
1 Selected US Green Building Materials Producers, 2010 192
2 Selected Cooperative Agreements 202
3 Selected Acquisitions & Divestitures 204
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 26
2 Green Building Materials Market, 2001-2010 47
SECTION III -- PRODUCTS
1 Green Penetration Rates for Selected Building
Materials, 2000-2020 53
SECTION V -- REGIONS
1 Green Building Materials Demand by Region, 2010 168