US demand for industrial and institutional (I&I) cleaning chemicals will increase four percent annually through 2014. Disinfectants and sanitizers will be the fastest growing type as the food industry faces tighter safety requirements. General purpose cleaners and floor care cleaners will remain the largest segments. This study analyzes the $8.8 billion US I&I cleaning chemical industry. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by market (e.g., commercial, manufacturing, institutional and government), product (e.g., general purpose cleaners, floor care products, warewashing detergents, disinfectants and sanitizers) and raw material (e.g., chlor-alkalis, surfactants, solvents). The study also considers market environment factors, details industry structure, evaluates company market share and profiles 43 industry players, including Ecolab, Diversey and Clorox.