Article Title:           Alternative Sweeteners on the Rise
By:                            Ray Latif
Publication:           The Beverage Network, 1/3/2012
Freedonia Study:  Alternative Sweeteners to 2015 (2819)

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Led by greater market penetration and use of the stevia extract rebiana-A (reb-A), U.S. demand for alternative sweeteners will rise by 3.3 percent annually through 2015, according to a new report by market research firm Freedonia. The report indicates that the alternative sweetener market will reach $1.4 billion in sales within three years and that despite a sluggish diet soft drink market, high intensity sweeteners, including aspartame and sucralose, will remain the largest selling products within the category.
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