TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Demographic Trends 9
Consumer Income & Spending Patterns 12
Housing Outlook 14
Nonresidential Building Trends 18
Lawn & Garden Market Overview 22
Home Gardening Activity Outlook 25
Landscaping & Lawn Care Industry Outlook 28
Golf Course Outlook 31
Agrochemical Market Overview 33
Organic Gardening Outlook 36
Regulatory & Environmental Issues 39
Raw Materials 43
Pricing Issues 44
Historical Market Trends 47
International Activity & Foreign Trade 49
III. PRODUCTS 51
General 51
Fertilizers 54
Media, Formulation & Type 57
Organic 60
Applications & Markets 62
Pesticides 65
Herbicides 69
Insecticides 74
Other 78
Organic 81
Growing Media 82
Packaged Soil 85
Soil Amendments 89
Compost 91
Peat 92
Other 93
Seeds 94
Grass & Turf Seed 95
Other Seeds 96
Mulch 97
Other 103
IV. MARKETS, APPLICATIONS & END USERS 105
Markets 105
Residential 107
Golf Courses 111
Government & Institutional 116
Commercial/Industrial 118
Other Markets 119
Applications 121
Lawn & Turf Care 122
Gardens & Borders 126
Other Applications 129
End Users 131
Consumer/DIY 132
Professional 135
Lawn Care & Landscaping Service Firms 137
Other Professional End Users 139
V. REGIONAL MARKETS 141
General 141
Regional Demographic & Economic Trends 142
Regional Population Patterns 143
Regional Economic Trends 144
Regional Housing Trends 147
Regional Lawn & Garden Consumable Demand 148
Northeast 150
Midwest 152
South 154
West 156
VI. INDUSTRY STRUCTURE 158
Industry Composition 158
Market Share 161
Consumer Products 162
Scotts Miracle-Gro 163
Spectrum Brands 164
Central Garden & Pet 165
Monsanto 165
Other Consumer Lawn & Garden
Consumables Suppliers 166
Professional Products 167
TurfCare Supply 169
Syngenta 169
Agrium 169
Bayer 170
Simplot 170
SunGro 170
DuPont 171
Dow Chemical 171
Other Professional Lawn & Garden
Consumables Suppliers 171
Industry Restructuring 171
Competitive Strategies 174
Brand Name Recognition 175
Marketing 177
Conventional Advertising 178
Strategic Media Partnerships 179
Internet 179
Other 181
Packaging 182
Product Line Expansion 183
Product Focus 185
Cooperative Agreements 186
Manufacturing 190
Distribution Channels 191
Retail Distribution 192
Home Centers 193
Mass Merchandisers 195
Garden Centers 197
Mail Order/Internet 198
Other 198
Professional Distribution 200
Direct Sales 200
Professional Service Firms 201
Agricultural Chemical Distributors 201
Other 202
Company Profiles 202
Ace Hardware Corporation 203
Acuity Brands Incorporated 204
Agriliance LLC, see Land O' Lakes Incorporated
Agrium Incorporated 205
Ambrands, see Central Garden & Pet Company
Andersons Incorporated 211
APEX Nursery Fertilizer, see Simplot (JR) Company
Barenbrug USA Incorporated, see Royal Barenbrug Group
BASF SE 214
Bayer AG 216
BEST Turf Fertilizer, see Simplot (JR) Company
Bonide Products Incorporated 222
Burpee (W. Atlee) & Company 225
Central Garden & Pet Company 226
Deere & Company 232
Dow Chemical Company 235
DuPont (EI) de Nemours 238
EM Matson Jr. Company Incorporated, see Central
Garden & Pet Company
Enforcer Products Incorporated, see Zep Incorporated
Espoma Company 241
Fafard (Conrad) Incorporated, see Syngenta AG
Ferry-Morse Seed Company, see Jiffy International AS
FMC Corporation 243
Goldsmith Seeds Incorporated 246
Grant Laboratories Incorporated, see Central Garden & Pet
Green Light Company 247
Griffin Industries Incorporated 250
Haifa Chemicals Limited 251
Home Depot Incorporated 252
Jacklin Seed, see Simplot (JR) Company
Jiffy International AS 253
Kmart Holding Corporation, see Sears Holdings
Land O' Lakes Incorporated 255
Lebanon Seaboard Corporation 257
LESCO Incorporated, see Deere & Company
Lilly Miller Brands, see Central Garden & Pet Company
Loveland Products Incorporated, see Agrium
Lowe's Companies Incorporated 261
McLaughlin Gormley King Company 262
Monsanto Company 263
Nu-Gro Corporation, see Agrium Incorporated
Pennington Seed Incorporated, see Central Garden & Pet
Premier Tech Limited 266
ProSource One, see Land O' Lakes Incorporated
Pursell Technologies Incorporated, see Agrium
Royal Barenbrug Group 269
Scotts Miracle-Gro Company 271
Sears Holdings Corporation 280
Seminis Incorporated, see Monsanto Company
ServiceMaster Company 281
Simplot (JR) Company 282
Spectrum Brands 285
Sumitomo Chemical Company Limited 291
Sun Gro Horticulture Income Fund 293
Syngenta AG 296
Tech Pac LLC, see Central Garden & Pet Company
TurfCare Supply Corporation 302
Valent USA Corporation, see Sumitomo Chemical
Wal-Mart Stores Incorporated 303
Winfield Solutions LLC, see Land O' Lakes Incorporated
Woodstream Corporation 305
Zep Incorporated 307
Other Companies Mentioned in Study 309
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Households, Housing Stock & Housing Completions 18
5 Nonresidential Building Stock & Floor Space 22
6 Lawn & Garden Sales & Service Revenues 25
7 Consumer Lawn & Garden Retail Expenditures 28
8 Landscaping & Lawn Care Indicators 31
9 Golf Courses & Acreage 33
10 Agrochemical Demand 36
11 Organic Gardening Product Sales 39
12 Lawn & Garden Chemical Raw Materials Demand 44
13 Lawn & Garden Consumables Prices 47
14 Lawn & Garden Consumables Market, 1997-2007 48
SECTION III -- PRODUCTS
1 Lawn & Garden Consumables Sales by Type & Formulation 53
2 Fertilizer Sales in Lawn & Garden Applications 57
3 Fertilizer Sales in Lawn & Garden Applications
by Media & Type 60
4 Fertilizer Sales in Lawn & Garden Applications:
Conventional Versus Organic 62
5 Fertilizer Sales in Lawn & Garden Applications
by Application & Market 64
6 Pesticide Sales in Lawn & Garden Applications 68
7 Herbicide Sales in Lawn & Garden Applications 72
8 Insecticide Sales in Lawn & Garden Applications 77
9 Other Pesticide Sales in Lawn & Garden Applications 80
10 Organic Pesticide Sales in Lawn & Garden Applications 82
11 Growing Media Sales in Lawn & Garden Applications 85
12 Packaged Soil Sales in Lawn & Garden Applications
by Type & Formulation 88
13 Packaged Soil Amendment Sales in Lawn & Garden
Applications by Type 90
14 Seed Sales in Lawn & Garden Applications 95
15 Mulch Sales in Lawn & Garden Applications 102
16 Other Consumables Sales in Lawn & Garden Applications 104
SECTION IV -- MARKETS, APPLICATIONS & END USERS
1 Lawn & Garden Consumables Sales by Market 106
2 Residential Market for Lawn & Garden Consumables 111
3 Golf Course Market for Lawn & Garden Consumables 115
4 Government & Institutional Markets
for Lawn & Garden Consumables 117
5 Commercial/Industrial Markets
for Lawn & Garden Consumables 119
6 Other Markets for Lawn & Garden Consumables 121
7 Lawn & Garden Consumables Sales by Application 122
8 Lawn & Turf Care Applications for Consumables 126
9 Garden & Border Applications for Consumables 129
10 Other Applications for Lawn & Garden Consumables 131
11 Lawn & Garden Consumables Sales by End User 132
12 Consumer/DIY Market for Lawn & Garden Consumables 134
13 Professional Market for Lawn & Garden Consumables 137
14 Lawn Care & Landscaping Service Firm Market
for Lawn & Garden Consumables 139
15 Other Professional Markets for Lawn & Garden Consumables 140
SECTION V-- REGIONAL MARKETS
1 Population by Region 144
2 Gross Domestic Product by Region 146
3 Regional Home Sales & New Housing Trends 148
4 Lawn & Garden Consumables Demand by Region 150
5 Northeast Demand for Lawn & Garden Consumables 152
6 Midwest Demand for Lawn & Garden Consumables 153
7 South Demand for Lawn & Garden Consumables 155
8 West Demand for Lawn & Garden Consumables 157
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn & Garden Consumables Sales by Company, 2007 159
2 Selected Acquisitions & Divestitures 173
3 Selected Cooperative Agreements 188
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Lawn & Garden Consumables Sales per Capita, 1997-2007 49
SECTION III -- PRODUCTS
1 Lawn & Garden Consumables Sales by Type, 2007 54
2 Fertilizer Sales in Lawn & Garden Applications
by Market, 2007 65
3 Herbicide Sales in Lawn & Garden Applications by Type, 2007 73
4 Packaged Soil Sales in Lawn & Garden Applications
by Formulation, 1997-2017 89
SECTION IV -- MARKETS, APPLICATIONS & END USERS
1 Lawn & Garden Consumables Sales by Market, 2007 107
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn & Garden Consumables Market Share, 2007 162
2 Consumer Lawn & Garden Consumables Market Share, 2007 163
3 Professional Lawn & Garden Consumables
Market Share, 2007 168
4 Consumer Lawn & Garden Product Retail Sales
by Distribution Outlet, 2007 193
