Global green vehicle demand will grow rapidly through 2013, driven by government subsidies, technology breakthroughs and erratic oil prices. North America will remain the largest and fastest growing market. Conventional hybrid-electric vehicles will surpass natural gas types to become the most commonly sold.

This study analyzes the 1.8 million unit world green vehicle industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by vehicle type (natural gas, conventional hybrid-electric, electric, plug-in hybrid-electric), world region and for 13 countries.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry players, including Toyota, Iran Khodro and Fiat.

TABLE OF CONTENTS


SECTION                                                                      PAGE
                          

               INTRODUCTION                                                    ix

          I.   EXECUTIVE SUMMARY                                                1

         II.   MARKET ENVIRONMENT                                               4
               General                                                          4
               World Economic Overview                                          8
                   Recent Historical Trends                                     8
                   World Economic Outlook                                      11
               World Population Overview                                       14
               World Households                                                16
               World Light Vehicle Overview                                    18
                   Light Vehicle Production                                    19
                   Light Vehicle Sales                                         23
               Environmental & Regulatory Factors                              25
                   Regulatory Convergence                                      26
                   Drivers of Regulatory Change                                28
               Pricing Trends                                                  30
               Competitive Assessment                                          33
               Green Vehicle Technology Assessment                             41
                   Pure Electric Vehicles                                      41
                   Hybrid-Electric Vehicles                                    43
                     Full Hybrid                                               44
                     Mild Hybrid                                               46
                     Plug-In Hybrid                                            47
                   Natural Gas Vehicles                                        48
               Competing Technologies                                          48
                   Internal Combustion Engines                                 48
                     Spark Ignition Internal Combustion Engines                49
                     Diesel Internal Combustion Engines                        51
                     Flexible Fuel Internal Combustion Engines                 54
                   Fuel Cell Powered Vehicles                                  56
               Energy Storage Technology                                       59
               
        III.   WORLD OVERVIEW                                                  61
               General                                                         61
               World Light-Duty Green Vehicle Supply & Demand Trends           62
                   Demand by Region                                            65
                   Supply by Region                                            67
                   Foreign Trade                                               69
               World Light-Duty Green Vehicle Park                             71
               World Light-Duty Green Vehicle Demand by Type                   74
                   Natural Gas Vehicles                                        74
                   Conventional Hybrid-Electric Vehicles                       77
                   Electric Vehicles                                           79
                   Plug-In Hybrid-Electric Vehicles                            81
                   
         IV.   NORTH AMERICA                                                   83
               General                                                         83
               Green Vehicle Demand by Type                                    87
               United States                                                   88
               Canada                                                          96
               Mexico                                                         100
                   
          V.   WESTERN EUROPE                                                 107
               General                                                        107
               Green Vehicle Demand by Type                                   111
               Italy                                                          112
               France                                                         117
               Germany                                                        124
               United Kingdom                                                 130
               Sweden                                                         136
               Other Western Europe                                           141
                   
         VI.   ASIA/PACIFIC                                                   146
               General                                                        146
               Green Vehicle Demand by Type                                   151
               Japan                                                          152
               China                                                          159
               India                                                          166
               Australia                                                      171
               South Korea                                                    176
               Other Asia/Pacific                                             181
              
        VII.   OTHER REGIONS                                                  186
               Latin America                                                  186
                   Macroeconomic & Green Vehicle Overview                     186
                   Green Vehicle Demand by Type                               190
               Eastern Europe                                                 192
                   Macroeconomic & Green Vehicle Overview                     192
                   Green Vehicle Demand by Type                               196
               Africa/Mideast                                                 197
                   Macroeconomic & Green Vehicle Overview                     197
                   Green Vehicle Demand by Type                               201
                   
       VIII.   INDUSTRY STRUCTURE                                             203
               General                                                        203
               Industry Composition & Market Share                            206
                   HEV, EV & PHEV Light Vehicle Market Share                  208
                   Natural Gas Light Vehicle Market Share                     211
               Mergers, Acquisitions & Industry Restructuring                 212
               Research & Product Development                                 216
               Manufacturing                                                  221
               Marketing                                                      222
               Distribution                                                   224
               Financial Issues & Requirements                                226
               Strategic Partnerships                                         228
               Company Profiles                                               231
                   AC Propulsion Incorporated                                 232
                   Aisin Seiki Company Limited                                233
                   Automotive Energy Supply, see Nissan Motor Company
                   Automotive Fuel Cell Cooperation Corporation, see 
                     Ballard Power Systems, Daimler and Ford
                   Ballard Power Systems Incorporated                         235
                   Bayerische Motoren Werke AG                                236
                   Better Place, see Project Better Place LLC                    
                   Blue Energy Company, see GS Yuasa and Honda
                   Bosch (Robert) GmbH                                        238
                   BYD Company Limited                                        241
                   Chrysler Group LLC                                         242
                   Continental AG                                             245
                   Daimler AG                                                 247
                   DENSO Corporation                                          251
                   Fiat SpA                                                   253
                   Ford Motor Company                                         255
                   Fuji Heavy Industries Limited                              259
                   General Motors Corporation                                 261
                   Green Propulsion SA                                        267
                   GS Yuasa Corporation                                       268
                   Honda Motor Company Limited                                270
                   Hyundai Motor Company                                      273
                   Infineon Technologies AG                                   276
                   Iran Khodro Company                                        277
                   Kia Motors Corporation, see Hyundai Motor Company             
                   Lightning Car Company Limited                              278
                   Lithium Energy Japan, see GS Yuasa and Mitsubishi Motors
                   Mitsubishi Motors Corporation                              279
                   Nissan Motor Company Limited                               281
                   Panasonic Corporation                                      285
                   Panasonic EV Energy Company, see Panasonic and Toyota
                   Peugeot SA                                                 287
                   Phoenix Motorcars Incorporated                             289
                   Project Better Place LLC                                   290
                   Renault SA                                                 291
                   REVA Electric Car Company Private Limited                  293
                   Saft Groupe SA                                             295
                   SAIPA Group                                                298
                   SANYO Electric Company Limited                             299
                   SB LiMotive Company, see Bosch (Robert)
                   Siemens VDO Automotive, see Continental                       
                   Subaru, see Fuji Heavy Industries
                   Tata Motors Limited                                        300
                   Tesla Motors Incorporated                                  302
                   Think Global AS                                            304
                   Toyota Motor Corporation                                   306
                   Visionary Vehicles LLC                                     312
                   Volkswagen AG                                              313
                   ZAP                                                        315
                   ZF Friedrichshafen AG                                      316

                                  LIST OF TABLES
                                        
TABLE NUMBER                                                                 PAGE

               
               SECTION I -- EXECUTIVE SUMMARY
               Summary Table                                                    3

               SECTION II -- MARKET ENVIRONMENT
           1   World Gross Domestic Product by Region                          14
           2   World Population by Region                                      16
           3   World Households by Region                                      18
           4   World Light Vehicle Production by Region                        23
           5   World Light Vehicle Sales by Region                             25
           6   World Gasoline Direct-Injection Light Vehicle Sales by Region   51
           7   World Diesel Light Vehicle Sales by Region                      54
           8   World Flexible Fuel Light Vehicle Sales by Region               56
           9   World Commercial Motor Vehicle Fuel Cell Demand 
                   by Chemistry, Region & Product                              58

               SECTION III -- WORLD OVERVIEW
           1   World Light-Duty Green Vehicle Supply & Demand                  64
           2   World Light-Duty Green Vehicle Demand by Region                 67
           3   World Light-Duty Green Vehicle Supply by Region                 69
           4   World Light-Duty Green Vehicle Net Exports                      71
           5   World Light-Duty Green Vehicle Park                             73
           6   World Light-Duty Green Vehicle Demand by Type                   74
           7   World Light-Duty Natural Gas Vehicle Demand                     76
           8   World Light-Duty Conventional Hybrid-Electric Vehicle 
                   Demand                                                      78
           9   World Light-Duty Pure Electric Vehicle Demand                   80
          10   World Light-Duty Plug-In Hybrid-Electric Vehicle Demand         82

               SECTION IV -- NORTH AMERICA
           1   North America Macroeconomic Indicators & Light-Duty
                   Green Vehicle Supply & Demand                               86
           2   North America Light-Duty Green Vehicle Demand                   88
           3   United States Macroeconomic Indicators & Light-Duty Green     
               Vehicle Supply & Demand                                         92
           4   United States Light-Duty Green Vehicle Demand by Type           95
           5   Canada Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                             98
           6   Canada Light-Duty Green Vehicle Demand by Type                 100
           7   Mexico Macroeconomic Indicators & Light-Duty Green 
                   Vehicle Supply & Demand                                    104
           8   Mexico Light-Duty Green Vehicle Demand by Type                 106

               SECTION V -- WESTERN EUROPE
           1   Western Europe Macroeconomic Indicators & Light-Duty 
                   Green Vehicle Supply & Demand                              110
           2   Western Europe Light-Duty Green Vehicle Demand by Type         112
           3   Italy Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                            115
           4   Italy Light-Duty Green Vehicle Demand by Type                  117
           5   France Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                            120
           6   France Light-Duty Green Vehicle Demand by Type                 123
           7   Germany Macroeconomic Indicators & Light-Duty Green 
                   Vehicle Supply & Demand                                    127
           8   Germany Light-Duty Green Vehicle Demand by Type                130
           9   United Kingdom Macroeconomic Indicators & Light-Duty
                   Green Vehicle Supply & Demand                              134
          10   United Kingdom Light-Duty Green Vehicle Demand by Type         136
          11   Sweden Macroeconomic Indicators & Light-Duty Green 
                   Vehicle Supply & Demand                                    139
          12   Sweden Light-Duty Green Vehicle Demand by Type                 141
          13   Other Western Europe Macroeconomic Indicators 
                   & Light-Duty Green Vehicle Supply & Demand                 143
          14   Other Western Europe Light-Duty Green Vehicle Demand 
                   by Type                                                    145

               SECTION VI -- ASIA/PACIFIC
           1   Asia/Pacific Macroeconomic Indicators & Light-Duty 
                   Green Vehicle Supply & Demand                              150
           2   Asia/Pacific Light-Duty Green Vehicle Demand by Type           152
           3   Japan Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                   156
           4   Japan Light-Duty Green Vehicle Demand by Type                  158
           5   China Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                            163
           6   China Light-Duty Green Vehicle Demand by Type                  166
           7   India Macroeconomic Indicators & Light-Duty Green Vehicle 
                   Supply & Demand                                            169
           8   India Light-Duty Green Vehicle Demand by Type                  171
           9   Australia Macroeconomic Indicators & Light-Duty Green 
                   Vehicle Supply & Demand                                    174
          10   Australia Light-Duty Green Vehicle Demand by Type              176
          11   South Korea Macroeconomic Indicators & Light-Duty Green       
               Vehicle Supply & Demand                                        179
          12   South Korea Light-Duty Green Vehicle Demand by Type            181
          13   Other Asia/Pacific Macroeconomic Indicators 
                   & Light-Duty Green Vehicle Supply & Demand                 183
          14   Other Asia/Pacific Light-Duty Green Vehicle Demand by Type     185

               SECTION VII -- OTHER REGIONS
           1   Latin America Macroeconomic Indicators & Light-Duty 
                   Green Vehicle Supply & Demand                              189
           2   Latin America Light-Duty Green Vehicle Demand by Type          192
           3   Eastern Europe Macroeconomic Indicators & Light-Duty 
                   Green Vehicle Supply & Demand                              195
           4   Eastern Europe Light-Duty Green Vehicle Demand by Type         197
           5   Africa/Mideast Macroeconomic Indicators & Light-Duty
                   Green Vehicle Supply & Demand                              200
           6   Africa/Mideast Light-Duty Green Vehicle Demand by Type         202

               SECTION VIII -- INDUSTRY STRUCTURE
           1   Sales of Selected Light-Duty Green Vehicle Producers, 2008     205
           2   Selected Acquisitions & Divestitures                           215
           3   Selected Cooperative Agreements                                229
               
                                  LIST OF CHARTS
                                        
CHART NUMBER                                                                 PAGE


               SECTION II -- MARKET ENVIRONMENT
           1   Global Green Vehicle Demand Scenarios                            5
           2   Honda Civic Hybrid & NGV Model Breakeven Versus Civic 
                   ICE Model, US Market Example, 2009 Data                     31
           3   Options for Improving Light Vehicle Fuel Efficiency             34
           4   Alternative Powerplant Forces at Work                           35
           5   Light Vehicle Powerplant Technology Assessment 
                   (Next Decade)                                               38
           6   Price/Benefits Comparison of Selected Light-Duty 
                   Green Vehicles, 2009 Model Year                             40
           7   Types of Hybrid-Electric Vehicle Technologies                   44

               SECTION VIII -- INDUSTRY STRUCTURE
           1   Light-Duty Green Vehicle Market Share, 2008                    208
           2   Light-Duty HEV, EV & PHEV Market Share, 2008                   209
           3   Light-Duty Natural Gas Vehicle Market Share, 2008              211
           4   Trigger Technology Definition, Antilock Brake System 
                   Example                                                    218
           5   Green Vehicle Technologies with Multiple Possible 
                   Applications                                               220