Demand for US household cleaning chemicals will reach $4.6 billion in 2007. Advances in market value will continue to result from new products that convince consumers of the need to clean differently or that accomplish cleaning chores easier or faster. Wipes, fresheners and spot removers will be among the fastest growing products.
This study analyzes the US household cleaning chemicals industry. It presents historical demand data for 1992, 1997 and 2002 and forecasts to 2007 and 2012 by product (e.g., general and special purpose cleaners, fresheners and deodorizers, polishes, disinfectants, wipes); by application (e.g., bathroom, kitchen, floor, furniture); and by raw material (e.g., fragrances, surfactants, solvents, nonwovens, biocides).
The study also examines the market environment, details industry structure and market share, and profiles 30 key companies including SC Johnson & Son, Reckitt Benckiser, Clorox, Church & Dwight, Dial, and Proctor & Gamble.