Study #: 2449

Published: 01/2009

Pages: 337

Full Study Price: US$ 4,800

Per Page Price: US$ 30.00

Batteries to 2012 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US demand for primary and secondary batteries will reach $16.8 billion in 2012. Growth will be supported by healthy demand for battery-driven electronics and a shift toward higher-priced, better-performing batteries. In the secondary battery segment, the rapidly growing market for hybrid vehicles will boost demand for Ni-MH and LiIon batteries.

This study analyzes the $14.9 billion US battery industry. It presents historical demand data for the years 1997, 2002 and 2007, and forecasts for 2012 and 2017 by battery type (e.g., alkaline, lithium, zinc-air, lead-acid, nickel-metal hydride, nickel-cadmium) and market (e.g., consumer, industrial, motor vehicle, portable device, motive power, backup power, government).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 industry players, including Johnson Controls, Exide Technologies and Energizer.

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TABLE OF CONTENTS


SECTION                                                                      PAGE

               INTRODUCTION                                                    xi

          I.   EXECUTIVE SUMMARY                                                1

         II.   MARKET ENVIRONMENT                                               4
               General                                                          4
               Economic Environment                                             5
                   Cyclical Trends                                             10
                   Long-Term Trends                                            13
               Fixed Investment Outlook                                        14
               Personal Income & Expenditure Outlook                           17
               Government Spending & Investment Outlook                        19
               Durable Goods Manufacturing Outlook                             21
               Motor Vehicle Outlook                                           22
               Electrical & Electronic Sector Outlook                          25
               Legal & Regulatory Environment                                  28
               Recycling                                                       30

        III.   TECHNOLOGY                                                      33
               General                                                         33
               Basic Electrical Properties                                     34
               Battery Construction & Operation                                36
               Conventional Battery Chemistries                                38
                   Alkaline                                                    39
                   Zinc-Carbon/Zinc-Chloride                                   39
                   Lead-Acid                                                   40
                   Nickel-Cadmium                                              41
                   Others                                                      42
               Advanced Battery Chemistries                                    43
                   Lithium                                                     43
                   Nickel-Metal Hydride                                        47
                   Zinc-Air                                                    48
                   Rechargeable Alkaline                                       49
                   Other                                                       49
               Wireless Communications & Portable Computing                    51
               Hybrid/Electric Vehicles                                        53
               Fuel Cells & Other Alternative Sources of Power                 59
                   Fuel Cells                                                  60
                   Other Sources of Power                                      62
               Motor Vehicle Electrical Trends                                 65
               Smart Batteries                                                 67

         IV.   OVERVIEW                                                        70
               General                                                         70
               Pricing Patterns                                                72
               International Environment                                       76
                   World Outlook                                               77
                   Foreign Trade                                               81
                     Primary Batteries                                         83
                     Secondary Batteries                                       86

          V.   PRIMARY BATTERY PRODUCTS                                        89
               General                                                         89
               Alkaline Batteries                                              93
               Primary Lithium                                                 96
               Other Primary Batteries                                         99
                   Zinc-Air                                                   101
                   Zinc-Carbon/Zinc-Chloride                                  104
                   Silver Oxide                                               106
                   Specialty & All Other Primary Batteries                    108

         VI.   PRIMARY BATTERY MARKETS                                        110
               General                                                        110
               Consumer Market                                                113
                   Entertainment                                              115
                   Lighting                                                   116
                   Toys & Games                                               117
                   Photography                                                118
                   Other Consumer Markets                                     119
               Industrial Market                                              120
               Government Market                                              123
               Other Primary Battery Markets                                  125

        VII.   SECONDARY BATTERY PRODUCTS                                     128
               General                                                        128
               Lead-Acid Batteries                                            132
                   Starting/Lighting/Ignition                                 134
                   Non-SLI                                                    136
                     Motive Power                                             138
                     Stationary & Other Types                                 140
               Rechargeable Lithium Batteries                                 141
                   Lithium Ion                                                144
                   Lithium Polymer                                            148
               Nickel-Metal Hydride Batteries                                 149
               Nickel-Cadmium Batteries                                       152
               Other Secondary Batteries                                      155
                   Rechargeable Alkaline                                      157
                   Rechargeable Zinc-Air                                      158
                   Nickel-Hydrogen                                            159
                   Sodium-Sulfur                                              159
                   Exotic & All Other                                         160
                   
       VIII.   SECONDARY BATTERY MARKETS                                      163
               General                                                        163
               Motor Vehicle Market                                           166
                   Conventional OEM                                           169
                   Conventional Replacement                                   170
                   Hybrid-Electric Vehicles                                   172
               Portable Device Market                                         176
                   Portable Computers                                         180
                   Personal Communication Devices                             182
                   Power Tools                                                184
                   Other Portable Devices                                     185
               Motive Power Market                                            188
                   Industrial & Mining Vehicles                               189
                   Recreational & Personal Mobility Vehicles                  191
                   Other Motive Power                                         192
               Backup Power Supply Market                                     193
                   Industrial                                                 195
                   Telecommunications                                         196
                   Utility-Related                                            197
               Government & Other Secondary Battery Markets                   199
                   Government                                                 201
                   Mowers, Tractors & Industrial Trucks                       202
                   Marine                                                     203
                   Motorcycles                                                204
                   All Other                                                  205

         IX.   INDUSTRY STRUCTURE                                             206
               General                                                        206
               Industry Composition                                           207
               Market Share                                                   210
                   Primary Batteries                                          211
                   Lead-Acid Secondary Batteries                              213
                   Non-Lead-Acid Secondary Batteries                          215
               Research & Product Development                                 216
               Manufacturing                                                  219
               Marketing                                                      222
               Cooperative Agreements                                         223
               Distribution                                                   232
               Financial Requirements                                         234
               Mergers, Acquisitions & Industry Restructuring                 236
               Company Profiles                                               239
                   A123 Systems Incorporated                                  240
                   ABLE New Energy Company Limited, see Ultralife                
                   American Power Conversion, see Schneider Electric
                   ASB Group, see Saft Groupe SA                                 
                   Automotive Energy Supply Corporation, see NEC                 
                   BYD Company Limited                                        243
                   C&D Technologies Incorporated                              245
                   Cobasys LLC, see Energy Conversion Devices                    
                   Crown Battery Manufacturing Company                        247
                   Douglas Battery Manufacturing Company                      249
                   Duracell Incorporated, see Procter & Gamble Company           
                   EaglePicher Corporation                                    250
                   East Penn Manufacturing Company Incorporated               254
                   Electrochem Solutions Incorporated, see Greatbatch
                   Ener-Tek International Incorporated                        257
                   Ener1 Incorporated                                         258
                   EnerDel Incorporated, see Ener1 Incorporated
                   Energizer Holdings Incorporated                            261
                   Energy Conversion Devices Incorporated                     264
                   EnerSys                                                    267
                   Enertech International, see Ener1 Incorporated                
                   Engineered Assemblies Corporation, see Greatbatch
                   Exide Technologies                                         271
                   GP Batteries International Limited                         276
                   Greatbatch Incorporated                                    278
                   GS Yuasa Corporation                                       281
                   Hitachi Limited                                            284
                   Hymotion Incorporated, see A123 Systems Incorporated          
                   Johnson Controls Incorporated                              286
                   KCM Marketing, see East Penn Manufacturing 
                   MarathonNorco Aerospace, see TransDigm Group
                   Matsushita Electric Industrial, see Panasonic
                   Maxell Corporation of America, see Hitachi Limited            
                   MK Battery, see East Penn Manufacturing Company
                   NEC Corporation                                            290
                   Ovonic Battery Company, see Energy Conversion Devices
                   Panasonic Corporation                                      292
                   Power Battery Company Incorporated                         295
                   Power-Sonic Corporation                                    297
                   Precious Plate Florida, see Saft Groupe                       
                   Procter & Gamble Company                                   299
                   Rare Earth Ovonic, see Energy Conversion Devices              
                   Renata SA, see Swatch Group Limited                           
                   RPS Power Systems Incorporated, see Ultralife                 
                   Saft Groupe SA                                             302
                   Samsung SDI Company Limited                                308
                   SANYO Electric Company Limited                             310
                   SANYO GS Soft Energy, see GS Yuasa and SANYO Electric
                   Schneider Electric SA                                      313
                   Sony Corporation                                           314
                   Spectrum Brands Incorporated                               316
                   Swatch Group Limited                                       319
                   Toshiba Corporation                                        321
                   TransDigm Group Incorporated                               323
                   Trojan Battery Company                                     324
                   Ultralife Corporation                                      325
                   US Battery Manufacturing Company                           328
                   Valence Technology Incorporated                            329
                   Yardney Technical Products, see Ener-Tek International
                   Yuasa Battery Incorporated, see GS Yuasa Corporation
               Other Companies Mentioned in Study                             331

                                LIST OF TABLES
                                        
TABLE NUMBER                                                                 PAGE

               SECTION I -- EXECUTIVE SUMMARY
               Summary Table                                                    3

               SECTION II -- MARKET ENVIRONMENT
           1   Macroeconomic Indicators                                        10
           2   Battery Market Trends, 1997-2007                                12
           3   Nonresidential Fixed Investment Expenditures                    17
           4   Personal Consumption Expenditures                               19
           5   Government Spending & Investment Trends                         20
           6   Durable Goods Shipments                                         22
           7   Motor Vehicle Indicators                                        25
           8   Electrical & Electronic Equipment Shipments                     27

               SECTION III -- TECHNOLOGY
           1   Wireless Communications & Portable Computing 
                   Device Demand                                               53
           2   Hybrid/Electric Vehicle Market Trends                           58
           3   Selected Alternative Power Product Demand                       59
           4   Smart Battery Demand                                            69

               SECTION IV -- OVERVIEW
           1   Battery Supply & Demand                                         72
           2   Battery Pricing Patterns                                        75
           3   World Battery Demand                                            80
           4   US Battery Foreign Trade                                        83
           5   US Primary Battery Foreign Trade                                84
           6   US Secondary Battery Foreign Trade                              87

               SECTION V -- PRIMARY BATTERY PRODUCTS
           1   Primary Battery Supply & Demand                                 92
           2   Alkaline Battery Supply & Demand                                96
           3   Primary Lithium Battery Supply & Demand                         99
           4   Other Primary Battery Supply & Demand                          101
           5   Zinc-Air Battery Demand                                        103
           6   Zinc-Carbon/Zinc-Chloride Battery Demand                       105
           7   Silver Oxide Battery Demand                                    107
           8   Specialty & All Other Primary Battery Demand                   109

               SECTION VI -- PRIMARY BATTERY MARKETS
           1   Primary Battery Demand by Market                               112
           2   Consumer Primary Battery Market                                115
           3   Industrial Primary Battery Market                              123
           4   Government Primary Battery Market                              125
           5   Other Primary Battery Markets                                  127

               SECTION VII -- SECONDARY BATTERY PRODUCTS
           1   Secondary Battery Supply & Demand                              131
           2   Lead-Acid Battery Supply & Demand                              134
           3   Starting/Lighting/Ignition Battery Demand                      136
           4   Non-SLI Lead-Acid Battery Demand                               138
           5   Rechargeable Lithium Battery Supply & Demand                   144
           6   Nickel-Metal Hydride Battery Supply & Demand                   152
           7   Nickel-Cadmium Battery Supply & Demand                         155
           8   Other Secondary Battery Supply & Demand                        157

               SECTION VIII -- SECONDARY BATTERY MARKETS
           1   Secondary Battery Demand by Market                             165
           2   Motor Vehicle Battery Market                                   168
           3   Conventional OEM Battery Market                                170
           4   Conventional Replacement Motor Vehicle Battery Market          172
           5   Hybrid/Electric Vehicle Battery Market                         176
           6   Portable Device Secondary Battery Market                       179
           7   Portable Computer Battery Demand                               182
           8   Personal Communication Device Battery Demand                   183
           9   Power Tool Battery Demand                                      185
          10   Other Portable Device Battery Demand                           187
          11   Motive Power Secondary Battery Market                          189
          12   Backup Power Supply Secondary Battery Market                   195
          13   Other Secondary Battery Markets                                201


               SECTION IX -- INDUSTRY STRUCTURE
           1   Revenue Data: Selected Battery Manufacturers, 2007             209
           2   Research & Development Spending Patterns:  Selected 
                   Battery Manufacturers                                      219
           3   Capital Spending Patterns: Selected Battery Manufacturers      221
           4   Selected Cooperative Agreements                                226
           5   Composite Financial Ratios: Selected Battery Manufacturers     236
           6   Selected Acquisitions & Divestitures                           238

                                 LIST OF CHARTS
                                        
CHART NUMBER                                                                 PAGE


               SECTION II -- MARKET ENVIRONMENT
           1   Battery Market Trends, 1998-2007                                13

               SECTION III -- TECHNOLOGY
           1   Basic Battery Construction                                      37

               SECTION IV -- OVERVIEW
           1   Selected Battery Price Deflators, 1997-2017            	       76
           2   World Battery Demand by Region, 2007                            81
           3   US Primary Battery Imports by Source, 2007                      85
           4   US Primary Battery Exports by Destination, 2007                 85
           5   US Secondary Battery Imports by Source, 2007                    88
           6   US Secondary Battery Exports by Destination, 2007               88

               SECTION V -- PRIMARY BATTERY PRODUCTS
           1   Primary Battery Demand by Chemistry, 2007                       93

               SECTION VI -- PRIMARY BATTERY MARKETS
           1   Primary Battery Demand by Market, 2007                         112

               SECTION VII -- SECONDARY BATTERY PRODUCTS
           1   Secondary Battery Demand by Chemistry, 2007                    132

               SECTION VIII -- SECONDARY BATTERY MARKETS
           1   Secondary Battery Demand by Market, 2007                       166

               SECTION IX -- INDUSTRY STRUCTURE
           1   US Battery Market Share by Company, 2007                       211
           2   US Primary Battery Market Share by Company, 2007               213
           3   US Lead-Acid Secondary Battery Market Share by 
                   Company, 2007                                              214
           4   US Non-Lead-Acid Secondary Battery Market Share 
                   by Company, 2007                                           216
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