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Inform your business decisions - authoritative
market research - reliable forecasts Learn more about our industry study - purchase by the page or the full report: Study #: 2788 Published: 09/2011 Pages: 374 Full Study Price: US$ 5,100 Per Page Price: US$ 35.00 (text) | 60.00 (table) Countertops to 2015 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends US demand for countertops is forecast to advance 4.8 percent annually through 2015. Gains in the key residential market will be promoted by a rebound in housing completions and by increasing repair and improvement spending. Furthermore, growing interest in making homes more marketable will benefit higher-value countertop materials. This study analyzes the 600 million square foot US countertop industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by material (e.g., laminates, solid surface, natural stone, engineered stone, tile, cast polymers), product (e.g., kitchen countertops, bathroom countertops) and market (residential, nonresidential, nonbuilding). The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry players, including Wilsonart, Formica and Panolam.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 4
Consumer Trends 8
Personal Consumption Expenditures 9
Consumer Financing 11
Demographic Trends 14
Residential Building Construction 18
New Housing Units 21
Housing Stock 25
Improvements & Repairs 29
Nonresidential Building Construction 30
Nonresidential Building Improvements & Repairs 33
Nonbuilding Construction 34
Transportation Equipment 36
Regulatory Considerations 39
Environmental Considerations 41
Green Materials 41
Waste Management 43
Radon Gas 44
Formaldehyde 45
Pricing Trends 46
Natural Stone 49
Engineered Stone 50
Solid Surface 51
Cast Polymers 53
Laminates 54
Tile 54
World Market 55
Western Europe 57
Asia/Pacific 58
Other Regions 59
Foreign Trade 60
Solid Surface Materials 61
Engineered Stone 62
Tile 62
Granite 63
Other Natural Stone Types 65
Laminates 65
Cast Polymers 65
III. SURFACE MATERIALS 66
General 66
Area Outlook 68
Value Outlook 72
Installation Costs 75
Laminates 77
Characteristics 80
Suppliers & Fabricators 82
Solid Surface Materials 83
Characteristics 86
Suppliers & Fabricators 89
Natural Stone 91
Types 94
Granite 95
Other Natural Stone 99
Limestone 101
Marble 102
Slate 103
Soapstone 104
All Others 104
Suppliers & Fabricators 105
Engineered Stone 106
Characteristics 109
Suppliers & Fabricators 111
Tile 113
Ceramic 117
Porcelain 118
Other Tiles 120
Cast Polymers 121
Characteristics 123
Fabricators 125
Other Materials 125
Stainless Steel 126
Wood 128
Recycled Materials 131
Concrete 133
All Other 135
Glass 136
Other Metals 136
Other Materials 137
IV. PRODUCTS 138
General 138
Value Outlook 140
Area Outlook 142
Kitchen Countertops 144
New 146
Demand by Market 148
Demand by Material 150
Remodeling 151
Demand by Market 153
Demand by Material 155
Bathroom Countertops 157
New 160
Demand by Market 162
Demand by Material 163
Remodeling 165
Demand by Market 166
Demand by Material 169
Other Countertops 170
New 172
Demand by Market 173
Demand by Material 175
Remodeling 176
Demand by Market 177
Demand by Material 178
V. MARKETS 180
General 180
Residential Construction 182
Demand by Product 184
Demand by Application 186
Demand by Material 188
Demand by Housing Type 190
Single-Family 193
Multifamily 197
Manufactured Housing 201
Nonresidential Building Construction 204
Demand by Product 207
Demand by Application 208
Demand by Material 209
Demand by Building Type 211
Institutional 212
Office & Commercial 215
Industrial 219
Other Nonresidential Building 222
Nonbuilding 225
Demand by Product 227
Demand by Application 228
Demand by Material 229
VI. REGIONAL DEMAND 231
General 231
Regional Demographic & Economic Trends 232
Population Patterns 232
Economic Outlook 234
Construction Activity 236
Housing Trends 238
Regional Demand for Countertops 240
Northeast 244
New England 248
Middle Atlantic 248
Midwest 250
East North Central 253
West North Central 254
South 255
South Atlantic 259
East South Central 261
West South Central 263
West 264
Mountain 267
Pacific 269
VII. INDUSTRY STRUCTURE 271
General 271
Laminates 276
Solid Surface 278
Natural Stone 280
Engineered Stone 282
Tile 283
Cast Polymers & Other Materials 285
Market Share 286
Laminates 287
Solid Surface Materials 290
Engineered Stone 292
Competitive Strategies 295
Research & Development 298
Manufacturing 299
Distribution 300
Marketing 303
Cooperative Agreements 305
Company Profiles 309
American Marazzi Tile, see Marazzi Group
Aristech Acrylics LLC 310
Baker (Craig) Marble Company Incorporated 312
Benchmark 313
Boos (John) & Company 314
Breton SpA 316
CaesarStone 317
Cambria 319
CCM Enterprises 320
Cheil Industries Incorporated 322
Cosentino SA 324
Coveright Surfaces Holding GmbH 326
Dakota Granite Company 327
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours 328
Duracite 330
Fletcher Building Limited 332
Formica, see Fletcher Building
Hanwha Group 334
Hartson-Kennedy Cabinet Top Company Incorporated 336
Hundman Lumber Companies 337
Illinois Tool Works Incorporated 338
Innovative Global Brands LLC 340
InPro Corporation 342
LG Hausys Limited 343
Marazzi Group SpA 345
Mohawk Industries Incorporated 347
Panolam Industries International Incorporated 349
Precision Countertops Incorporated 351
Rocksolid Granit USA Incorporated 352
RSI Holding Corporation 354
Safas Corporation 355
Sta-Care Incorporated 357
Swan Corporation 358
Transolid LLC 359
Valley Countertops Industries Limited 360
Vangura Surfacing Products Incorporated 362
VT Industries Incorporated 363
Wilsonart International, see Illinois Tool Works
Additional Companies Mentioned in Study 365
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Personal Consumption Expenditures 11
3 Consumer Financing Environment, 2000-2010 14
4 Population & Households 18
5 Residential Building Construction Expenditures 20
6 New Housing Indicators 25
7 Housing Stock by Type 28
8 Residential Improvement & Repair Expenditures 30
9 Nonresidential Building Construction Expenditures 33
10 Nonresidential Building Improvement & Repair Expenditures 34
11 Nonbuilding Construction Expenditures 36
12 Transportation Equipment Shipments 39
13 Selected Fabricated Countertop Prices 48
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Area Terms 71
2 Countertop Demand by Material in Value Terms 74
3 Laminate Countertop Demand 80
4 Solid Surface Countertop Demand 86
5 Natural Stone Countertop Demand 94
6 Granite Countertop Demand 99
7 Other Natural Stone Countertop Demand 101
8 Engineered Stone Countertop Demand 108
9 Tile Countertop Demand 117
10 Cast Polymer Countertop Demand 123
11 Other Materials Countertop Demand 126
SECTION IV -- PRODUCTS
1 Countertop Demand by Product 139
2 Kitchen Countertop Demand 146
3 Kitchen Countertop Demand in New Applications 148
4 Kitchen Countertop Demand in Remodeling Applications 152
5 Bathroom Countertop Demand 160
6 Bathroom Countertop Demand in New Applications 161
7 Bathroom Countertop Demand in Remodeling Applications 166
8 Other Countertop Demand 172
9 Other Countertop Demand in New Applications 173
10 Other Countertop Demand in Remodeling Applications 177
SECTION V -- MARKETS
1 Countertop Demand by Market & Application 182
2 Residential Countertop Demand by Product & Application 184
3 Residential Countertop Demand by Material 190
4 Residential Countertop Demand by Housing Type 192
5 Single-Family Countertop Demand by Product & Application 197
6 Multifamily Housing Countertop Demand
by Product & Application 201
7 Manufactured Housing Countertop Demand by Product
& Application 204
8 Nonresidential Building Countertop Demand by Product
& Application 206
9 Nonresidential Building Countertop Demand by Material 211
10 Nonresidential Building Countertop Demand by Building Type 212
11 Institutional Countertop Demand 215
12 Office & Commercial Countertop Demand 219
13 Industrial Countertop Demand 222
14 Other Nonresidential Building Construction Countertop
Demand 225
15 Nonbuilding Countertop Demand by Product & Application 227
16 Nonbuilding Countertop Demand by Material 230
SECTION VI -- REGIONAL DEMAND
1 Population by Region 234
2 Gross Domestic Product by Region 236
3 Construction Expenditures by Region 238
4 Regional Housing Indicators 240
5 Countertop Demand by Region 243
6 Northeast Countertop Demand 247
7 Midwest Countertop Demand 253
8 South Countertop Demand 259
9 West Countertop Demand 267
SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Material Sales by Supplier, 2010 275
2 Selected Cooperative Agreements 307
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 28
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Area Terms, 2010 72
2 Countertop Demand by Material in Value Terms, 2010 75
SECTION V -- MARKETS
1 Residential Countertop Demand by Housing Type, 2010 192
SECTION VI -- REGIONAL DEMAND
1 Countertop Demand by Region, 2010 244
SECTION VII -- INDUSTRY STRUCTURE
1 Laminate Countertop Industry Flow Chart 278
2 Solid Surface Countertop Industry Flow Chart 280
3 US Countertop Materials Market Share, 2010 287
4 Laminate Countertop Materials Market Share, 2010 288
5 Solid Surface Countertop Materials Market Share, 2010 290
6 Engineered Stone Countertop Materials Market Share, 2010 293
You may view the complete table of contents without charge and select individual records for purchase ($35.00 text | $60 table each) or purchase the complete study.
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