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Study #: 2580 Published: 12/2009 Pages: 282 Full Study Price: US$ 4,800 Per Page Price: US$ 30.00 Decorative Tile to 2013 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends US demand for decorative tile is forecast to increase 4.4 percent per year through 2013. Flooring will remain the dominant application. The residential construction market will generate the most rapid gains in tile demand, as housing completions rebound and consumer spending on improvement and repair projects increases. This study analyzes the 2.7 billion square foot US decorative tile industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by tile product (e.g., ceramic, porcelain, glass), application (e.g., flooring, wall coverings, countertops) and market (residential, nonresidential). The study also considers market environment factors, details industry structure, evaluates company market share and profiles 39 industry players, including Dal-Tile, Marizzi Group and Internacional de Ceramica.
TABLE OF CONTENTS
SECTION PAGE
Introduction ix
I. Executive Summary 1
II. Market Environment 4
General 4
Macroeconomic Environment 4
Demographic Trends 9
Consumer Trends 12
Personal Income & Expenditures 13
Consumer Financing 14
Building Construction 18
Residential Buildings 21
Housing Completions 23
Housing Stock 28
Improvements & Repairs 32
Nonresidential Buildings 33
Office & Commercial 36
Institutional 37
Industrial 37
Transportation & Other 38
Improvements & Repairs 39
Historical Market Trends 40
Pricing 41
Environmental Issues & Regulatory Considerations 44
Foreign Trade 47
World Market 52
Western Europe 54
Asia/Pacific Region 56
Other Regions 57
III. Products 59
General 59
Value Outlook 61
Area Outlook 64
Installation Costs 67
Ceramic Tile 69
Characteristics 72
Suppliers 75
Porcelain Tile 76
Characteristics 79
Suppliers 82
Glass Tile 82
Characteristics 85
Suppliers 88
Other Tile 89
Natural Stone 90
Concrete 93
Metal 95
IV. Applications 97
General 97
Flooring 102
Flooring Outlook 102
Tile Demand 105
Characteristics 108
Residential Construction 110
Nonresidential Construction 111
Competitive Materials 114
Wall Coverings 115
Wall Coverings Outlook 115
Tile Demand 118
Characteristics 122
Residential Construction 123
Nonresidential Construction 125
Competitive Materials 126
Countertops 128
Countertops Outlook 128
Tile Demand 131
Characteristics 134
Residential Construction 136
Nonresidential Construction 137
Competitive Materials 138
Other Applications 140
V. Markets 145
General 145
Residential 147
New 149
Demand by Room & Housing Type 151
Demand by Product & Application 154
Improvements & Repairs 158
Demand by Room & Housing Type 158
Demand by Product & Application 162
Nonresidential 166
New 169
Demand by Product 171
Demand by Application 172
Improvements & Repairs 174
Demand by Product 175
Demand by Application 177
Project Type 178
Office & Commercial 179
Institutional 181
Industrial 183
Other Nonresidential Buildings 185
Nonbuilding Construction 186
VI. Industry Structure 187
General 187
Industry Composition 190
Market Share 191
Mohawk Industries 192
Marazzi Group 192
Internacional de Ceramica 193
Crossville 194
Grupo Lamosa 194
Shaw Industries 194
Florim Ceramiche 194
Corporacion Empresarial Roca 195
Other Leaders 195
Competitive Strategies 195
Research & Development 198
Manufacturing 199
Distribution 200
Specialty Retailers 201
Big-Box Retailers 203
Direct Distribution 205
Marketing 206
Mergers, Acquisitions & Cooperative Agreements 210
Company Profiles 211
American Marazzi Tile, see Marazzi Group
Armstrong World Industries Incorporated 212
Artflor Incorporated 213
Azuvi SA 214
Berkshire Hathaway Incorporated 216
Casa Dolce Casa USA, see Florim Ceramiche
Casa Reale Ceramic, see Gruppo Ceramiche Ricchetti
Castle & Cooke Incorporated 218
Cecrisa Revestimentos Ceramicos SA 219
Ceramic Expressions, see Quarry Tile
Ceramica Antique, see Walker & Zanger
Ceramica Saloni SA 220
Ceramica San Lorenzo USA, see Etex Group
Corporacion Empresarial Roca SA 222
Crossville Incorporated 225
Dal-Tile, see Mohawk Industries
Ege Seramik Sanayi ve Ticaret AS 229
Eliane Revestimentos Ceramicos SA 230
Epro Tile Incorporated 231
Etex Group SA 232
Florida Brick & Clay Company Incorporated 234
Florida Tile, see Panariagroup Industrie Ceramiche
Florim Ceramiche SpA 235
GranitiFiandre, see Iris Ceramica
Grupo Industrial Saltillo SA de CV 237
Grupo Lamosa SA de CV 239
Gruppo Ceramiche Ricchetti SpA 241
Hakatai Enterprises Incorporated 243
Ilva SA 244
Interceramic, see Internacional de Ceramica
Internacional de Ceramica SA de CV 246
International Marble Collection, see Internacional de Ceramica
Iris Ceramica SpA 249
Ironrock Capital Incorporated 252
Lamosa Revestimientos, see Grupo Lamosa
Mannington Mills Incorporated 253
Marazzi Group SpA 255
Metropolitan Ceramics, see Ironrock Capital
Mohawk Industries Incorporated 258
Oceanside Glasstile Company 263
Pacific Clay Products see Castle & Cooke
Pamesa Ceramica SL 264
Panariagroup Industrie Ceramiche SpA 266
Porcelanite Holding, see Grupo Lamosa
Porcelanosa Grupo 269
Portobello SA 271
Quarry Tile Company 272
Ragno USA, see Marazzi Group
Recumbrimientos Interceramic, see Internacional de Ceramica and Mohawk Industries
Ricchetti Ceramic, see Gruppo Ceramiche Ricchetti
Roca Tile Group, see Corporacion Empresarial Roca
Sandhill Industries 274
Seneca Tiles Incorporated 275
Shaw Industries, see Berkshire Hathaway
Smith-Laredo 276
Sonoma Tilemakers 277
StonePeak Ceramics, see Iris Ceramica
Summitville Tiles Incorporated 278
Vitromex USA, see Grupo Industrial Saltillo
Walker & Zanger Incorporated 279
Wausau Tile Incorporated 282
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- Executive Summary
Summary Table 3
SECTION II -- Market Environment
1 Macroeconomic Indicators 9
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Consumer Financing Environment, 1998-2008 18
5 Building Construction Expenditures 21
6 Residential Building Construction Expenditures 23
7 New Housing Indicators 28
8 Housing Stock by Type 31
9 Residential Improvement & Repair Expenditures 33
10 Nonresidential Building Construction Expenditures 36
11 Nonresidential Building Improvement & Repair Expenditures 39
12 Decorative Tile Market, 1998-2008 41
13 Tile Pricing 44
14 Decorative Tile Foreign Trade 50
SECTION III -- Products
1 Tile Demand by Type in Value Terms 63
2 Tile Demand by Type in Area Terms 66
3 Ceramic Tile Demand 72
4 Porcelain Tile Demand 79
5 Glass Tile Demand 85
6 Other Tile Demand 90
SECTION IV -- Applications
1 Tile Demand by Application 100
2 Flooring Outlook 105
3 Tile Demand in Flooring 108
4 Wall Coverings Outlook 118
5 Tile Demand in Wall Coverings 121
6 Countertop Outlook 131
7 Tile Demand in Countertops 134
8 Tile Demand in Other Applications 144
SECTION V -- Markets
1 Tile Demand by Market 147
2 Residential Tile Demand by Market & Product 149
3 New Residential Tile Demand by Room & Housing Type 154
4 New Residential Tile Demand by Product & Application 157
5 Residential Improvement & Repair Tile Demand
by Room & Housing Type 162
6 Residential Improvement & Repair Tile Demand
by Product & Application 165
7 Nonresidential Tile Demand by Market & Product 169
8 New Nonresidential Tile Demand 171
9 Nonresidential Improvement & Repair Tile Demand 175
10 Nonresidential Tile Demand by Project Type 179
11 Office & Commercial Tile Demand 181
12 Institutional Tile Demand 183
13 Industrial Tile Demand 184
14 Other Nonresidential Building Tile Demand 186
SECTION VI -- Industry Structure
1 US Decorative Tile Sales by Company, 2008 189
LIST OF CHARTS
CHART NUMBER PAGE
SECTION I -- Executive Summary
SECTION II -- Market Environment
1 Year of Construction of Housing Stock, 2008 32
2 Tile Imports by Source, 2008 51
3 Tile Exports by Destination, 2008 51
4 Global Tile Demand 54
SECTION III -- Products
1 Tile Demand in Value Terms, 2008 64
2 Tile Demand by Type in Area Terms, 2008 67
SECTION IV -- Applications
1 Tile Demand by Application, 2008: Value Versus Area 101
SECTION V -- Markets
SECTION VI -- Industry Structure
1 US Decorative Tile Market Share, 2008 192
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