TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Personal Income & Expenditure Trends 9
World Demographic Outlook 11
World Light Vehicle Overview 13
Light Vehicle Production 14
Light Vehicle Sales 17
Motorcycle Industry Trends 20
Environmental & Regulatory Factors 21
Motorcycle Emissions 21
Motorcycle Safety 23
Pricing Trends 25
Technological Trends 27
Ongoing Shift from 2-Stroke to 4-Stroke Engines 29
Arrival of Electric Motorbikes 31
III. WORLD OVERVIEW 34
General 34
Two Market Models: Developed Versus Emerging 35
Historical Context: Japan in the 1950s 36
Forecast Model Inputs 39
Model Fit & Implementation 45
Demand by Region 48
Demand by Type 51
Production by Region 54
Foreign Trade in Motorcycles 56
IV. NORTH AMERICA 60
General 60
Motorcycle Demand by Type 63
United States 65
Canada 71
Mexico 76
V. WESTERN EUROPE 82
General 82
Motorcycle Demand by Type 84
Italy 87
France 92
Germany 97
Spain 102
United Kingdom 106
Other Western Europe 110
VI. ASIA/PACIFIC 114
General 114
Motorcycle Demand by Type 118
China 121
India 128
Indonesia 133
Thailand 138
Vietnam 143
Japan 147
Taiwan 152
South Korea 157
Australia 163
Other Asia/Pacific 167
VII. OTHER REGIONS 171
General 171
Motorcycle Demand by Type 174
Latin America 175
Brazil 180
Other Latin America 185
Eastern Europe 190
Africa/Mideast 195
Turkey 200
Other Africa/Mideast 204
VIII. INDUSTRY STRUCTURE 208
General 208
Industry Composition & Market Share 210
Industry Restructuring 214
Cooperative Agreements 216
Marketing & Distribution 220
Research & Product Development 221
Manufacturing 222
Competitive Strategies 225
Industry Globalization Trends 228
Company Profiles 232
American IronHorse Motorcycle Company 233
Aprilia SpA, see Piaggio & Company SpA
Bajaj Auto Limited 234
Bayerische Motoren Werke AG 236
Big Dog Motorcycles LLC 238
Bimota SpA 238
Britten Motorcycle Company 239
Buell Motorcycle Company LLC, see Harley-Davidson
Incorporated
China Jialing Industrial Company Limited 240
Chongqing Lifan Industry Group Company Limited 241
Daelim Industrial Company Limited 243
Derbi Nacional Motor SA, see Piaggio & Company SpA
Ducati Motor Holding SpA 244
Eicher Motors Limited 246
Geely International Corporation 247
Harley-Davidson Incorporated 248
Honda Motor Company Limited 251
Hong Leong Industries Berhad 256
JAWA Moto spol sro 258
Kawasaki Heavy Industries Limited 259
KTM Sportmotorcycle AG 262
Moto Guzzi SpA, see Piaggio & Company SpA
Moto Laverda SpA, see Piaggio & Company SpA
MV Agusta Motor SpA 263
Peugeot SA 265
Piaggio & Company SpA 267
Polaris Industries Incorporated 270
Royal Enfield, see Eicher Motors Limited
Segway LLC 271
Suzuki Motor Corporation 273
Triumph Motorcycles Limited 276
Yamaha Motor Company Limited 277
ZAP 282
Zhejiang Qianjiang Motorcycle Company Limited 283
Other Companies in the World Motorcycle Industry 285
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I - EXECUTIVE SUMMARY
1 Summary Table 3
SECTION II - MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 9
2 World per Capita GDP by Region 11
3 World Population by Region 13
4 World Light Vehicle Production 17
5 World Light Vehicle Sales 19
6 Sales-weighted Motorcycle Wholesale Pricing 27
7 World Motorcycle Engine Type 31
SECTION III - WORLD OVERVIEW
1 World Motorcycle Demand by Region 50
2 World Motorcycle Demand by Type 53
3 Motorcycle Production by Region 55
4 World Motorcycle Net Exports by Region 59
SECTION IV - NORTH AMERICA
1 North America Overview 63
2 North America Motorcycle Demand by Type 65
3 United States Motorcycle Overview 68
4 United States Motorcycle Demand by Type 71
5 Canada Overview 73
6 Canada Motorcycle Demand by Type 75
7 Mexico Overview 79
8 Mexico Motorcycle Demand by Type 81
SECTION V - WESTERN EUROPE
1 Western Europe Overview 84
2 Western Europe Motorcycle Demand by Type 86
3 Italy Overview 89
4 Italy Motorcycle Demand by Type 92
5 France Overview 95
6 France Motorcycle Demand by Type 97
7 Germany Overview 100
8 Germany Motorcycle Demand by Type 102
9 Spain Overview 104
10 Spain Motorcycle Demand by Type 105
11 United Kingdom Overview 108
12 United Kingdom Motorcycle Demand by Type 110
13 Other Western Europe Overview 112
14 Other Western Europe Motorcycle Demand by Type 113
SECTION VI - ASIA/PACIFIC
1 Asia/Pacific Overview 118
2 Asia/Pacific Motorcycle Demand by Type 120
3 China Overview 124
4 China Motorcycle Demand by Type 128
5 India Overview 131
6 India Motorcycle Demand by Type 133
7 Indonesia Overview 136
8 Indonesia Motorcycle Demand by Type 138
9 Thailand Overview 141
10 Thailand Motorcycle Demand by Type 143
11 Vietnam Overview 145
12 Vietnam Motorcycle Demand by Type 147
13 Japan Overview 150
14 Japan Motorcycle Demand by Type 152
15 Taiwan Overview 155
16 Taiwan Motorcycle Demand by Type 157
17 South Korea Overview 161
18 South Korea Motorcycle Demand by Type 163
19 Australia Overview 165
20 Australia Motorcycle Demand by Type 166
21 Other Asia/Pacific Overview 169
22 Other Asia/Pacific Motorcycle Demand by Type 170
SECTION VII - OTHER REGIONS
1 Other Regions Overview 173
2 Other Regions Motorcycle Demand by Type 175
3 Latin America Overview 178
4 Latin America Motorcycle Demand by Type 180
5 Brazil Overview 183
6 Brazil Motorcycle Demand by Type 185
7 Other Latin America Overview 188
8 Other Latin America Motorcycle Demand by Type 189
9 Eastern Europe Overview 193
10 Eastern Europe Motorcycle Demand by Type 195
11 Africa/Mideast Overview 198
12 Africa/Mideast Motorcycle Demand by Type 199
13 Turkey Overview 202
14 Turkey Motorcycle Demand by Type 203
15 Other Africa/Mideast Overview 205
16 Other Africa/Mideast Motorcycle Demand by Type 207
SECTION VIII - INDUSTRY STRUCTURE
1 Sales of Selected Motorcycle Producers, 2005 213
2 Selected Acquisitions & Divestitures 215
3 Selected Cooperative Agreements 217
LIST OF CHARTS
CHART NUMBER PAGE
SECTION I - EXECUTIVE SUMMARY
1 World Motorcycle Industry Breakdown by Units,
Sales & Profits, 2004 2
SECTION III - WORLD OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trend -- Japan
1950 to 2000 37
2 Ratio of Motorcycle to Passenger Car Sales -- Japan
1950 to 2000 38
3 Relationship of GDP per Capita to Relative Motorcycle
Sales Dominance -- Japan 1950 to 1970 39
4 Relationship of Income Distribution to GDP per Capita, 2004 40
5 Median Age Level in Selected Countries, 2004 41
6 US Motorcycle Accident Fatalities, 1994 to 2002 43
7 US Motorcyclist Traffic Fatalities by Age Group, 2002 44
8 Comparison of GDP per Capita & Motorcycle Dominance 46
9 Typical Motorcycle Market Transition Point -- Selected
Countries, 2004 48
10 World Motorcycle Demand by Region, 2004 51
11 World Motorcycle Demand by Type, 2004 53
12 World Motorcycle Production by Region, 2004 56
13 China Motorcycle Supply & Demand Trends, 1992 - 2004 58
SECTION VIII - INDUSTRY STRUCTURE
1 World Motorcycle Market Share, 2004 212
2 Honda Motorcycle Production Globalization Timeline 224
3 Global Motorcycle Industry Minimum Efficient
Scale Analysis, 2004 225
4 Profitability Trends -- Global Versus Regional Players 227
5 Globalization Levels in Units Versus Dollars 229
6 Sales by Region Comparison -- Selected Producers, 2004 230
7 World Motorcycle Industry Breakdown
by Units, Sales & Profits, 2004 231