US home and garden pesticide demand will grow 4.8 percent annually through 2011. Gains will be driven by new products that feature more convenient packaging, improved safety or varied versions such as ready-to-use and superconcentrated. Insecticides will stay dominant while fungicides and other types grow the fastest.

This study analyzes the $1.3 billion US home and garden pesticide industry. It presents historical demand data for the years 1996, 2001 and 2006 and forecasts for 2011 and 2016 by product (e.g., insecticides, herbicides, fungicides), application (household, lawn and garden) and material (e.g., active ingredients, minerals, surfactants, solvents).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 30 major players including SC Johnson, Spectrum Brands, Monsanto, and Scotts Miracle-Gro.

                           TABLE OF CONTENTS
                                    
  
  SECTION                                                          PAGE
  
         INTRODUCTION                                              viii
         
   I.    EXECUTIVE SUMMARY                                            1
         
  II.    MARKET ENVIRONMENT                                           4
         General                                                      4
         Macroeconomic Outlook                                        5
         Demographic Trends                                           8
           Population                                                 9
           Households                                                12
         Consumer Income & Spending Patterns                         13
         Housing Outlook                                             14
         Home Gardening Activity Outlook                             18
         Pesticide Market Overview                                   21
           Pesticide User Expenditures                               22
           Active Ingredients                                        24
         Organic Gardening Outlook                                   26
         Household Pest Control Market Overview                      28
           Services                                                  30
           Competitive Products                                      32
         Regulatory & Environment Issues                             34
         Pricing Issues                                              37
         Historical Trends                                           40
         International Activity & Foreign Trade                      43
           Imports                                                   44
           Exports                                                   45
  
 III.    PRODUCTS                                                    47
         General                                                     47
           Conventional vs. Biopesticides                            49
           Formulations                                              52
         Insecticides                                                54
         Herbicides                                                  58
         Fungicides & Other                                          62
         
  IV.    APPLICATIONS                                                67
         General                                                     67
         Household                                                   68
           Insecticides                                              70
           Insect Repellents                                         72
           Other                                                     74
         Lawn & Garden                                               76
           Lawn Care                                                 78
           Garden                                                    82
           Other                                                     84
  
   V.    RAW MATERIALS                                               87
         General                                                     87
         Active Ingredients                                          88
           Herbicides                                                91
           Insecticides                                              93
           Fungicides & Other                                        95
         Inert Ingredients                                           96
           Minerals                                                  98
           Surfactants                                               99
           Solvents                                                 100
           Other                                                    101
  
  VI.    INDUSTRY STRUCTURE                                         102
         General                                                    102
         Market Share                                               104
           SC Johnson & Son                                         105
           Spectrum Brands                                          106
           Monsanto                                                 107
           Scotts Miracle-Gro                                       108
           Other Home & Garden Pesticide Suppliers                  109
         Industry Restructuring                                     110
         Competitive Strategies                                     111
           Brand Name Recognition                                   112
           Private Label Products                                   113
           Packaging                                                114
           Product Line Expansion                                   115
           Product Focus                                            116
           Cooperative Agreements                                   117
         Marketing                                                  118
           Conventional Advertising                                 119
           Strategic Media Partnerships                             120
           Internet                                                 120
         Manufacturing                                              122
         Distribution Channels                                      122
           Home Centers                                             124
           Mass Merchandisers                                       125
           Garden Centers                                           126
           Internet                                                 127
           Other                                                    127
         Company Profiles                                           129
           Ace Hardware Corporation                                 130
           Acuity Brands Incorporated                               131
           Ambrands, see Central Garden & Pet
           Andersons Incorporated                                   133
           BASF AG                                                  134
           Bayer AG                                                 135
           Black Flag Brands LLC                                    138
           Bonide Products Incorporated                             139
           Central Garden & Pet Company                             141
           Chase Products Company                                   143
           Dial Corporation, see Henkel
           Dow Chemical Company                                     144
           Enforcer Products Incorporated, see Acuity Brands
           FMC Corporation                                          145
           Gardens Alive! Incorporated                              146
           Grant Laboratories Incorporated, see Central Garden & Pet 
           Green Light Company                                      148
           Henkel KGaA                                              150
           Home Depot Incorporated                                  151
           Johnson (SC) & Son Incorporated                          152
           Kmart Holding Corporation, see Sears Holdings
           Lebanon Seaboard Corporation                             153
           Lilly Miller Brands, see Central Garden & Pet
           Liquid Fence Company                                     155
           Lowe s Companies Incorporated                            156
           McLaughlin Gormley King Company                          157
           Monsanto Company                                         158
           Not Tonight Deer!                                        159
           Pennington Seed Incorporated, see Central Garden & Pet 
           Reckitt Benckiser plc                                    160
           Scotts Miracle-Gro Company                               161
           Sears Holdings Corporation                               164
           Spectrum Brands                                          165
           Syngenta AG                                              170
           Tech Pac LLC, see Central Garden & Pet
           Wal-Mart Stores Incorporated                             171
           Willert Home Products Incorporated                       173
           Woodstream Corporation                                   174
         
  
    
                          LIST OF TABLES
                                   
    TABLE NUMBER                                                   PAGE
  
         SECTION I -- EXECUTIVE SUMMARY
         Summary Table                                                3
  
         SECTION II -- MARKET ENVIRONMENT
    1    Macroeconomic Indicators                                     8
    2    Population & Households                                      9
    3    Disposable Income & Personal Consumption Expenditures       14
    4    Households, Housing Stock & Housing Completions             18
    5    Consumer Lawn & Garden Activity Expenditures                21
    6    Pesticide User Expenditures                                 24
    7    Pesticide Active Ingredient Demand                          26
    8    Organic Gardening Pesticide Demand                          28
    9    Household Pest Control Products & Services                  30
   10    Home & Garden Formulated Pesticide & Active 
           Ingredient Pricing                                        40
   11    Home & Garden Pesticide Market, 1996-2006                   42
  
         SECTION III -- PRODUCTS
    1    Home & Garden Pesticide Demand                              48
    2    Home & Garden Pesticides: Conventional vs. Biopesticides    51
    3    Home & Garden Pesticide Formulations                        53
    4    Home & Garden Insecticide Demand by Application             57
    5    Home & Garden Herbicide Demand by Application               61
    6    Home & Garden Fungicide & Other Pesticide Demand by     
           Application                                               65
  
         SECTION IV -- APPLICATIONS
    1    Home & Garden Pesticide Applications                        68
    2    Household Applications for Home & Garden Pesticides         69
    3    Household Insecticide Demand                                72
    4    Household Insect Repellent Demand                           74
    5    Other Household Pesticide Demand                            76
    6    Lawn & Garden Pesticide Applications                        77
    7    Lawn Care Pesticide Demand                                  81
    8    Garden Pesticide Demand                                     83
    9    Other Lawn & Garden Pesticide Demand                        85
  
         SECTION V -- RAW MATERIALS    
    1    Home & Garden Pesticide Raw Material Demand by Type         88
    2    Active Ingredient Demand by Pesticide Type                  90
    3    Home & Garden Herbicide Active Ingredient Demand            92
    4    Home & Garden Insecticide Active Ingredient Demand          94
    5    Home & Garden Fungicide & Other Pesticide Active 
           Ingredient Demand                                         96
    6    Home & Garden Pesticide Inert Ingredient Demand by Type     98
  
         SECTION VI -- INDUSTRY STRUCTURE
    1    US Home & Garden Pesticide Sales by Company, 2006          103
    2    Selected Acquisitions & Divestitures                       111
    3    Selected Cooperative Agreements                            118
  
    

                           LIST OF CHARTS
                                   
    CHART NUMBER                                                   PAGE
  
         SECTION II -- MARKET ENVIRONMENT
    1    Home & Garden Pesticide Market, 1996-2006                   42
    2    Pesticide Imports by Source, 2006                           45
    3    Pesticide Exports by Destination, 2006                      46
         
         SECTION III -- PRODUCTS
    1    Home & Garden Pesticide Demand, 2006                        49
    2    Average Annual Growth: Conventional Pesticides vs. 
           Biopesticides                                             51
    3    Home & Garden Insecticides by Application, 2006             58
    4    Home & Garden Herbicides by Application, 2006               62
    5    Fungicides & Other Home & Garden Pesticides by 
           Application, 2006                                         66
         
         SECTION IV -- APPLICATIONS
    1    Household Applications for Home & Garden Pesticides, 2006   70
    2    Lawn & Garden Pesticide Applications, 2006                  78
    3    Lawn Care Pesticide Types, 2006                             81
    4    Garden Pesticide Types, 2006                                83
    5    Other Lawn & Garden Pesticide Demand, 2006                  86
  
         SECTION V -- RAW MATERIALS
    1    Active Ingredients Demand by Pesticide Type, 2006           90
         
         SECTION VI -- INDUSTRY STRUCTURE
    1    US Home & Garden Pesticide Market Share, 2006              105