TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
World Demographic Outlook 10
World Population Outlook 11
World Urban Population Outlook 12
Households 13
World Consumer Spending Outlook 15
World Light Vehicle Overview 17
Light Vehicle Production 18
Light Vehicle Sales 22
Motorcycle Industry Trends 24
Environmental & Regulatory Factors 25
Motorcycle Emissions 26
Motorcycle Safety 28
Pricing Trends 29
Technological Trends 31
Ongoing Shift from 2-Stroke to 4-Stroke Engines 33
Arrival of Electric Motorbikes 35
III. WORLD OVERVIEW 38
General 38
Two Market Models: Developed Versus Emerging 39
Historical Context: Japan in the 1950s 40
Forecast Model Inputs 43
Income Distribution 44
Age & Demographics 46
Climate 47
Safety 48
Other Factors 49
Model Fit & Implementation 51
Demand by Region 54
Demand by Type 57
Production by Region 60
Foreign Trade in Motorcycles 62
IV. NORTH AMERICA 65
General 65
Motorcycle Demand by Type 68
United States 70
Canada 76
Mexico 81
V. WESTERN EUROPE 87
General 87
Motorcycle Demand by Type 90
Italy 93
France 99
Germany 103
Spain 109
United Kingdom 112
Other Western Europe 117
VI. ASIA/PACIFIC 121
General 121
Motorcycle Demand by Type 125
China 128
India 136
Indonesia 141
Vietnam 146
Thailand 151
Japan 155
Taiwan 160
South Korea 165
Australia 171
Other Asia/Pacific 175
VII. OTHER REGIONS 179
General 179
Motorcycle Demand by Type 180
Latin America 182
Brazil 187
Other Latin America 192
Eastern Europe 196
Africa/Mideast 202
VIII. INDUSTRY STRUCTURE 208
General 208
Industry Composition 208
Market Share 212
Industry Restructuring 214
Cooperative Agreements 216
Marketing & Distribution 221
Research & Product Development 223
Manufacturing 224
Competitive Strategies 227
Industry Globalization Trends 230
Company Profiles 233
American IronHorse Motorcycle Company 234
Bajaj Auto Limited 235
Bayerische Motoren Werke AG 237
Big Dog Motorcycles LLC 238
Bimota SpA 239
Buell Motorcycle Company LLC, see Harley-Davidson
China Jialing Industrial Company Limited 240
Chongqing Lifan Industry Group Company Limited 241
Dachangjiang Group Company Limited 242
Daelim Industrial Company Limited 243
Ducati Motor Holding SpA 244
Eicher Motors Limited 245
Geely International Corporation 246
Harley-Davidson Incorporated 247
Hero Honda, see Honda Motor Company
Honda Motor Company Limited 250
Hong Leong Industries Berhad 254
JAWA Moto spol sro 256
Jianshe Industry Group Limited 257
Kawasaki Heavy Industries Limited 258
KTM Power Sports AG 261
MV Agusta Motor SpA 263
Peugeot SA 264
Piaggio & Company SpA 266
Polaris Industries Incorporated 269
Qianjiang Group Company Limited 270
Royal Enfield, see Eicher Motors
Segway Incorporated 271
Suzuki Motor Corporation 272
Triumph Motorcycles Limited 275
Yamaha Motor Company Limited 276
ZAP 282
Zhejiang Qianjiang Motorcycle Company Limited 283
Zongshen Industrial Group 284
Other Companies in the World Motorcycle Industry 285
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 10
2 World Population by Region 12
3 World Urban Population 13
4 World Households by Region 15
5 World Personal Consumption Expenditures 17
6 World Light Vehicle Production 21
7 World Light Vehicle Sales 24
8 Sales-Weighted Motorcycle Manufacturer Pricing 31
9 World Motorcycle Engine Type 35
SECTION III -- WORLD OVERVIEW
1 World Motorcycle Demand by Region 56
2 World Motorcycle Demand by Type 59
3 World Motorcycle Production by Region 61
4 World Motorcycle Net Exports by Region 64
SECTION IV -- NORTH AMERICA
1 North America Motorcycle Supply & Demand 68
2 North America Motorcycle Demand by Type 70
3 United States Motorcycle Supply & Demand 73
4 United States Motorcycle Demand by Type 76
5 Canada Motorcycle Supply & Demand 78
6 Canada Motorcycle Demand by Type 80
7 Mexico Motorcycle Supply & Demand 84
8 Mexico Motorcycle Demand by Type 86
SECTION V -- WESTERN EUROPE
1 Western Europe Motorcycle Supply & Demand 90
2 Western Europe Motorcycle Demand by Type 93
3 Italy Motorcycle Supply & Demand 96
4 Italy Motorcycle Demand by Type 98
5 France Motorcycle Supply & Demand 101
6 France Motorcycle Demand by Type 103
7 Germany Motorcycle Supply & Demand 106
8 Germany Motorcycle Demand by Type 108
9 Spain Motorcycle Supply & Demand 110
10 Spain Motorcycle Demand by Type 112
11 United Kingdom Motorcycle Supply & Demand 115
12 United Kingdom Motorcycle Demand by Type 116
13 Other Western Europe Motorcycle Supply & Demand 118
14 Other Western Europe Motorcycle Demand by Type 120
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Motorcycle Supply & Demand 125
2 Asia/Pacific Motorcycle Demand by Type 128
3 China Motorcycle Supply & Demand 132
4 China Motorcycle Demand by Type 136
5 India Motorcycle Supply & Demand 139
6 India Motorcycle Demand by Type 141
7 Indonesia Motorcycle Supply & Demand 144
8 Indonesia Motorcycle Demand by Type 146
9 Vietnam Motorcycle Supply & Demand 148
10 Vietnam Motorcycle Demand by Type 150
11 Thailand Motorcycle Supply & Demand 153
12 Thailand Motorcycle Demand by Type 155
13 Japan Motorcycle Supply & Demand 158
14 Japan Motorcycle Demand by Type 160
15 Taiwan Motorcycle Supply & Demand 163
16 Taiwan Motorcycle Demand by Type 165
17 South Korea Motorcycle Supply & Demand 168
18 South Korea Motorcycle Demand by Type 170
19 Australia Motorcycle Supply & Demand 173
20 Australia Motorcycle Demand by Type 174
21 Other Asia/Pacific Motorcycle Supply & Demand 177
22 Other Asia/Pacific Motorcycle Demand by Type 178
SECTION VII -- OTHER REGIONS
1 Other Regions Motorcycle Supply & Demand 180
2 Other Regions Motorcycle Demand by Type 182
3 Latin America Motorcycle Supply & Demand 185
4 Latin America Motorcycle Demand by Type 187
5 Brazil Motorcycle Supply & Demand 190
6 Brazil Motorcycle Demand by Type 192
7 Other Latin America Motorcycle Supply & Demand 194
8 Other Latin America Motorcycle Demand by Type 195
9 Eastern Europe Motorcycle Supply & Demand 199
10 Eastern Europe Motorcycle Demand by Type 201
11 Africa/Mideast Motorcycle Supply & Demand 205
12 Africa/Mideast Motorcycle Demand by Type 207
SECTION VIII -- INDUSTRY STRUCTURE
1 Sales of Selected Motorcycle Producers, 2006 211
2 Selected Acquisitions & Divestitures 216
3 Selected Cooperative Agreements 218
LIST OF CHARTS
CHART NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
1 World Motorcycle Industry Breakdown by Units, Sales
& Profits, 2006 2
SECTION III -- WORLD OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trend -- Japan,
1950 to 2000 41
2 Ratio of Motorcycle to Passenger Car Sales -- Japan,
1950 to 2000 42
3 Relationship of GDP per Capita to Relative Motorcycle
Sales Dominance -- Japan, 1950 to 1970 43
4 Relationship of Income Distribution to GDP per Capita, 2006 45
5 Median Age Level in Selected Countries, 2006 47
6 US Motorcycle Accident Fatality Rates, 1994 to 2006 48
7 US Motorcyclist Traffic Fatalities by Age Group, 1995 & 200549
8 Comparison of GDP per Capita & Motorcycle Dominance,
2002 to 2006 52
9 Typical Motorcycle Market Transition Point -- Selected
Countries, 2006 54
10 World Motorcycle Demand by Region, 2006 57
11 World Motorcycle Demand by Type, 2006 59
12 World Motorcycle Production by Region, 2006 62
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Market Share, 2006 214
2 Honda Motorcycle Production Globalization Timeline 226
3 Global Motorcycle Industry Minimum Efficient Scale
Analysis, 2006 227
4 Profitability Trends -- Global Versus Regional Players,
1998 to 2006 230
5 Globalization Levels in Units Versus Dollars, 2006 231
6 Honda Global Sales Distribution, 2006 232
7 World Motorcycle Industry Breakdown by Units, Sales
& Profits, 2006 233