US demand for beverage containers will grow 2.4 percent annually through 2012. Gains will be driven a healthy outlook for single serving containers and enhanced or functional beverages. Plastic containers will remain the largest and fastest growing segment. Bottled water will continue to post above-average market gains.

This study analyzes the $22.5 billion US beverage container industry. It presents historical demand data for the years 1997, 2002 and 2007, and forecasts for 2012 and 2017 by type (e.g., plastic resins, metal, glass, paperboard) and market (e.g., carbonated soft drinks, bottled water, milk, fruit beverages, sports beverages, ready-to-drink tea, beer, wine, distilled spirits).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 38 industry participants, including Ball, Rexam and Owens-Illinois.

TABLE OF CONTENTS


SECTION                                                                      PAGE

               INTRODUCTION                                                    xi
               
          I.   EXECUTIVE SUMMARY                                                1
               
         II.   MARKET ENVIRONMENT                                               4
               General                                                          4
               Macroeconomic Outlook                                            5
               Demographic & Household Trends                                  10
                   Age Distribution Patterns                                   12
                   Other Demographic Trends                                    14
               Consumer Income & Spending Trends                               15
               Beverage Industry Overview                                      17
               Packaging Trends                                                21
               Vending Trends                                                  24
               Historical Market Trends                                        28
               Pricing Trends                                                  31
               Environmental & Regulatory Issues                               34
                   Recycling Trends                                            36
                   Regulatory Considerations                                   41
               Technological Overview                                          43
               World Markets                                                   47
               International Trade                                             50
               
        III.   MARKETS                                                         52
               General                                                         52
               Nonalcoholic Beverages                                          54
                   Carbonated Soft Drinks                                      56
                     Overview                                                  57
                     Container Demand                                          60
                        Metal                                                  61
                        Plastic                                                63
                        Glass                                                  64
                   Bottled Water                                               65
                     Overview                                                  65
                     Container Demand                                          68
                        Plastic                                                69
                        Metal                                                  72
                     Glass                                                     73
                        Paperboard                                             73
                   Milk                                                        74
                     Overview                                                  74
                     Container Demand                                          78
                        Paperboard                                             79
                        Plastic                                                80
                        Metal & Glass                                          84
                   Fruit Beverages                                             85
                     Overview                                                  85
                     Container Demand                                          89
                        Plastic                                                90
                        Paperboard                                             93
                        Metal                                                  95
                        Glass                                                  95
                   Sports Beverages                                            96
                     Overview                                                  96
                     Container Demand                                          99
                   Ready-to-Drink Tea                                         101
                     Overview                                                 101
                     Container Demand                                         103
                        Plastic                                               104
                        Metal                                                 105
                        Glass & Paperboard                                    105
                   Other Nonalcoholic Ready-to-Drink Beverages                106
                     Overview                                                 107
                     Container Demand                                         110
                        Metal                                                 111
                        Plastic                                               113
                        Paperboard                                            114
                        Glass                                                 115
               Alcoholic Beverages                                            116
                   Beer                                                       119
                     Overview                                                 119
                     Container Demand                                         123
                        Metal                                                 124

                        Glass                                                 126
                        Plastic                                               127
                        Captive Container Production                          128
                   Wine                                                       129
                     Overview                                                 129
                     Container Demand                                         133
                        Glass                                                 134
                        Paperboard                                            136
                        Plastic                                               138
                        Metal                                                 140
                   Distilled Spirits                                          141
                     Overview                                                 141
                     Container Demand                                         144
                     
         IV.   CONTAINER OVERVIEW                                             147
               General                                                        147
               Container Demand                                               147
               
          V.   PLASTIC CONTAINERS                                             152
               General                                                        152
               Resins                                                         154
                   PET                                                        156
                   HDPE & Other                                               159
                   Pouches                                                    161
               Markets                                                        164
                   Water                                                      167
                   Carbonated Soft Drinks                                     171
                   Fruit Beverages                                            174
                   Milk                                                       179
                   Other                                                      183
                     Sports Beverages                                         184
                     Other Nonalcoholic RTD Beverages                         185
                     Ready-to-Drink Tea                                       186
                     Distilled Spirits                                        188
                     Beer                                                     189
                     Wine                                                     191

        VI.   METAL CONTAINERS                                                193
               General                                                        193
               Materials                                                      196
                   Aluminum                                                   197
                   Steel                                                      202
               Markets                                                        204
                   Carbonated Soft Drinks                                     205
                   Beer                                                       207
                   Other                                                      210
                     Other Ready-to-Drink Beverages                           212
                     Ready-to-Drink Tea                                       214
                     Fruit Beverages                                          214
                     Bottled Water, Sports Beverages & All Other              215
               Captive Versus Merchant Production                             218
               
        VII.   GLASS BOTTLES                                                  220
               General                                                        220
               Markets                                                        223
                   Beer                                                       226
                   Wine                                                       229
                   Other                                                      231
                     Nonalcoholic                                             233
                        Ready-to-Drink Tea                                    233
                        Fruit Beverages                                       234
                        Other Ready-to-Drink Beverages                        235
                        Carbonated Soft Drinks                                235
                        Bottled Water & Milk                                  236
                     Alcoholic                                                237
                     
       VIII.   PAPERBOARD CONTAINERS                                          239
               General                                                        239
               Types                                                          241
               Markets                                                        244
                   Milk                                                       246
                   Fruit Beverages                                            248
                   Other                                                      251
         IX.   INDUSTRY STRUCTURE                                             255
               General                                                        255
               Industry Composition & Market Share                            257
                   Plastic                                                    260
                   Metal                                                      260
                   Glass                                                      261
                   Paperboard                                                 262
               Market Leaders & Competitive Strategies                        263
                   Ball                                                       264
                   Rexam                                                      266
                   Owens-Illinois                                             266
                   Anheuser-Busch                                             267
                   Amcor                                                      268
                   Crown Holdings                                             269
                   Saint-Gobain                                               270
                   Other Companies                                            271
               Acquisitions & Divestitures                                    271
               Manufacturing & Development                                    275
               Marketing & Distribution                                       279
               Integration                                                    281
               Cooperative Agreements                                         283
               Company Profiles                                               286
                   Alcan Incorporated, see Rio Tinto Group                       
                   Alcoa Incorporated                                         287
                   Amcor Limited                                              288
                   Ampac Packaging LLC                                        290
                   Anchor Glass Container Corporation                         291
                   Anheuser-Busch InBev                                       292
                   Ball Corporation                                           294
                   Berry Plastics Corporation                                 299
                   Blue Ridge Paper Products, see Carter Holt Harvey             
                   Captive Plastics, see Berry Plastics                          
                   Carter Holt Harvey Limited                                 301
                   CCL Industries Incorporated                                304
                   CKS Packaging Incorporated                                 305
                   Coca-Cola Enterprises Incorporated                         306
                   Consolidated Container Company LLC                         308
                   Constar International Incorporated                         309
                   Crown Holdings Incorporated                                312
                   Dean Foods Company                                         314
                   DuPont (EI) de Nemours                                     315
                   Evergreen Packaging Group, see Carter Holt Harvey             
                   Exal Holdings BV                                           317
                   Gallo (E&J) Winery                                         318
                   GRAFCO PET Packaging Technologies, see Berry Plastics         
                   Graham Packaging Holdings Company                          319
                   Hindalco Industries Limited                                321
                   International Paper Company                                322
                   Kraft Foods Incorporated                                   323
                   Liquid Container LP                                        324
                   Longhorn Glass, see Anheuser-Busch InBev                      
                   Mesa Industries, see Consolidated Container Company           
                   Metal Container Corporation, see Anheuser-Busch InBev         
                   MillerCoors, see Molson Coors Brewing Company                 
                   Molson Coors Brewing Company                               325
                   NOVAPAK Corporation                                        327
                   Novelis, see Hindalco Industries                              
                   Owens-Illinois Group Incorporated                          328
                   Plastipak Holdings Incorporated                            330
                   Pretium Packaging LLC                                      331
                   PVC Container, see NOVAPAK                                    
                   Rexam plc                                                  332
                   Rio Tinto Group                                            335
                   Rocky Mountain Bottle, see Molson Coors Brewing and 
                     Owens-Illinois Group                                        
                   Rocky Mountain Metal Container, see Ball and Molson 
                     Coors Brewing                                               
                   Saint-Gobain                                               337
                   Scholle Corporation                                        338
                   SIG Holding Limited                                        340
                   Silgan Holdings Incorporated                               341
                   Sonoco Products Company                                    342
                   Tetra Laval International SA                               344
                   Vitro SA de CV                                             346
               Other Companies Mentioned in Study                             347

                                 LIST OF TABLES
                                        
TABLE NUMBER                                                                 PAGE

               SECTION I -- EXECUTIVE SUMMARY                                    
               Summary Table                                                    3

               SECTION II -- MARKET ENVIRONMENT
           1   Macroeconomic Indicators                                        10
           2   Population & Households                                         11
           3   Personal Consumption Expenditures                               17
           4   Packaged Beverage Production                                    20
           5   Packaging Supply & Demand                                       24
           6   Beverage Vending Demand                                         28
           7   Beverage Container Market, 1997-2007                            31
           8   Beverage Container Pricing                                      34
           9   Container Recycling Rates                                       41

               SECTION III -- MARKETS
           1   Beverage Container Demand by Market                             53
           2   Nonalcoholic Beverage Production by Type                        56
           3   Packaged Carbonated Soft Drink Production by Material           59
           4   Carbonated Soft Drink Container Demand by Material              61
           5   Nonbulk Packaged Water Production by Material                   68
           6   Bottled Water Container Demand by Material                      69
           7   Packaged Milk Production by Material                            77
           8   Milk Container Demand by Material                               79
           9   Packaged Fruit Beverage Production by Material                  88
          10   Fruit Beverage Container Demand by Material                     90
          11   Sports Beverage Production by Material                          99
          12   Sports Beverage Container Demand by Material                   101
          13   Packaged Ready-to-Drink Tea Production by Material             103
          14   Packaged Ready-to-Drink Tea Container Demand by Material       104
          15   Other Packaged Ready-to-Drink Beverage Production 
                   by Material                                                109
          16   Other Ready-to-Drink Beverage Container Demand 
                   by Material                                                111
          17   Alcoholic Beverage Production by Type                          118
          18   Packaged Beer Production by Material                           122
          19   Beer Container Demand by Material                              124
          20   Packaged Wine Production by Material                           132
          21   Wine Container Demand by Material                              134
          22   Packaged Distilled Spirits Production by Material              143
          23   Distilled Spirits Container Demand by Material                 146

               SECTION IV -- CONTAINER OVERVIEW
           1   Beverage Container Demand by Material                          150

               SECTION V -- PLASTIC CONTAINERS
           1   Plastic Beverage Container Demand by Type                      154
           2   Resin Use in Plastic Beverage Containers                       156
           3   Plastic Beverage Container Demand by Market                    166
           4   Plastic Water Container Demand                                 171
           5   Plastic Carbonated Soft Drink Container Demand                 174
           6   Plastic Fruit Beverage Container Demand                        179
           7   Plastic Milk Container Demand                                  183
           8   Other Plastic Beverage Container Demand by Market              184

               SECTION VI -- METAL CONTAINERS
           1   Metal Beverage Container Demand                                196
           2   Metal Beverage Container Demand by Material                    197
           3   Metal Beverage Container Demand by Market                      204
           4   Metal Carbonated Soft Drink Container Demand                   207
           5   Metal Beer Container Demand                                    210
           6   Other Metal Beverage Container Demand by Market                212
           7   Captive Versus Merchant Metal Beverage Container Demand        219

               SECTION VII -- GLASS BOTTLES
           1   Glass Beverage Container Demand by Market                      225
           2   Glass Beer Bottle Demand                                       228
           3   Glass Wine Bottle Demand                                       231
           4   Other Glass Beverage Bottle Demand by Market                   232

               SECTION VIII -- PAPERBOARD CONTAINERS
           1   Paperboard Beverage Container Demand by Type                   244
           2   Paperboard Beverage Container Demand by Market                 245
           3   Paperboard Milk Container Demand                               248


           4   Paperboard Fruit Beverage Container Demand                     250
           5   Other Paperboard Beverage Container Demand by Market           254

               SECTION IX -- INDUSTRY STRUCTURE
           1   US Beverage Container Sales by Company, 2007                   258
           2   Selected Acquisitions & Divestitures                           274
           3   Selected Cooperative Agreements                                285
                                                                                 

                               LIST OF CHARTS
                                        
CHART NUMBER                                                                 PAGE

               SECTION II -- MARKET ENVIRONMENT
           1   Packaged Beverage Production by Type, 2007                      21

               SECTION III -- MARKETS
           1   Beverage Container Demand by Market, 2007                       54
           2   Packaged Carbonated Soft Drink Production 
                   by Material, 1997-2017                                      60
           3   Packaged Milk Production by Material, 1997-2017                 78
           4   Packaged Fruit Beverage Production by Material, 1997-2017       89
           5   Other Packaged Nonalcoholic Ready-to-Drink Beverage 
                   Production by Material, 1997-2017                          110
           6   Packaged Beer Production by Material, 1997-2017                123
           7   Packaged Wine Production by Material, 1997-2017                133
           8   Packaged Distilled Spirits Production by Material, 1997-2017   144
               
               SECTION IV -- CONTAINER OVERVIEW
           1   Packaged Beverage Production by Material, 2007:
                   Volume Versus Units                                        151
               
               SECTION V -- PLASTIC CONTAINERS                                   
           1   Plastic Beverage Container Demand by Market, 2007              167
               
               SECTION VI -- METAL CONTAINERS
           1   Metal Beverage Container Demand by Market, 2007                205
               
               SECTION VII -- GLASS BOTTLES
           1   Glass Beverage Container Demand by Market, 2007                226

               SECTION VIII -- PAPERBOARD CONTAINERS
           1   Paperboard Beverage Container Demand by Market, 2007           246
               
               SECTION IX -- INDUSTRY STRUCTURE
           1   US Beverage Container Market Share, 2007                       264