World demand for small appliances will reach US$34 billion in 2005, driven by increasing consumer spending in developing regions. Portable fans, clothes irons, vacuum cleaners and other electric housewares will lead gains. Personal care appliances (e.g., electric shavers, hair dryers) will rely on new models with added features to spur replacement sales.
This study analyzes the world electric housewares and personal care appliance industry. It presents historical data for 1990, 1995 and 2000 and forecasts to 2005 and 2010 by type (e.g., coffee and tea makers, toasters and toaster ovens, vacuum cleaners, portable fans, clothes irons, electric shavers, trimmers and clippers, hair dryers and curling irons/brushes); by region and for 29 countries.
The study also examines the market environment, details industry structure and market share, and profiles 44 key companies including Matsushita, Philips Electronics, Sanyo, the Braun Products unit of Gillette, SEB, and Electrolux.