Global motorcycle demand will grow 7.6 percent annually through 2013, driven by rising living standards in developing areas that make motorcycles more affordable to use. ICE motorcycles will remain dominant while electric types lead gains. Sales in the Africa/Mideast and Asia/Pacific markets will grow the fastest.

This study analyzes the 79.2 million unit world motorcycle industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by product (e.g., scooters, mopeds and motorbikes; light motorcycles; medium/heavy motorcycles; electric bicycles and mopeds; electric scooters), world region and for 21 countries.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 38 industry players, including Honda, Yamaha and Harley-Davidson.

TABLE OF CONTENTS                                   


SECTION                                                                      PAGE

               INTRODUCTION                                                    xi

          I.   EXECUTIVE SUMMARY                                                1

         II.   MARKET ENVIRONMENT                                               4
               General                                                          4
               World Economic Overview                                          5
                   Recent Economic Performance                                  5
                   World Economic Outlook                                       8
               World Demographic Overview                                      11
                   Population                                                  11
                   Urban Population                                            14
                   Households                                                  15
               World Personal Income Trends                                    17
               World Bicycle Market Trends                                     19
               World Light Vehicle Overview                                    22
                   Production                                                  22
                   Demand                                                      25
               Legal & Regulatory Issues                                       28
                   Restrictions on Motorcycle Use                              28
                   Rider Safety                                                29
                   Exhaust Emissions                                           30
               Pricing Patterns                                                32
               Technological Trends                                            34

        III.   WORLD SUPPLY & DEMAND                                           37
               General                                                         37
               Two Market Models: Developed Versus Emerging                    38
                   Historical Context: Japan in the 1950s                      39
                   Forecast Model Inputs                                       42
                     Income Distribution                                       42
                     Age & Demographics                                        44
                     Climate                                                   45
                     Safety                                                    46
                     Other Factors                                             47
                   Model Fit & Implementation                                  49
               Regional Overview                                               51
                   Demand                                                      52
                   Motorcycles in Use                                          59
                   Production                                                  61
                   International Trade                                         64
               Demand by Type                                                  66
                   Internal Combustion Engine                                  69
                     Scooters, Mopeds & Motorbikes                             72
                     Light Motorcycles                                         73
                     Medium/Heavy Motorcycles                                  74
                   Electric                                                    76
                     Bicycles & Mopeds                                         79
                     Scooters & Other                                          81

         IV.   NORTH AMERICA                                                   83
               North America                                                   83
                   Motorcycle Supply & Demand                                  84
                   Motorcycle Outlook & Suppliers                              86
               United States                                                   88
               Canada                                                          94
               Mexico                                                         100

          V.   WESTERN EUROPE                                                 106
               Western Europe                                                 106
                   Motorcycle Supply & Demand                                 107
                   Motorcycle Outlook & Suppliers                             110
               Italy                                                          113
               France                                                         119
               Germany                                                        125
               Spain                                                          131
               United Kingdom                                                 136
               Other Western Europe                                           141

         VI.   ASIA/PACIFIC                                                   147
               Asia/Pacific                                                   147
                   Motorcycle Supply & Demand                                 149
                   Motorcycle Outlook & Suppliers                             151
               China                                                          154
               India                                                          162
               Indonesia                                                      168
               Vietnam                                                        174
               Thailand                                                       180
               Taiwan                                                         186
               Japan                                                          192
               Philippines                                                    200
               Malaysia                                                       205
               South Korea                                                    210
               Other Asia/Pacific                                             216

        VII.   OTHER REGIONS                                                  223
               Latin America                                                  223
                   Brazil                                                     229
                   Argentina                                                  235
                   Other Latin America                                        241
               Eastern Europe                                                 247
               Africa/Mideast                                                 253
                   Nigeria                                                    259
                   Other Africa/Mideast                                       266
                                                                                 
       VIII.   INDUSTRY STRUCTURE                                             273
               General                                                        273
               Industry Composition                                           274
               Market Share                                                   276
                   Honda                                                      276
                   Yamaha                                                     277
                   Harley-Davidson                                            277
                   Suzuki                                                     278
                   Kawasaki                                                   278
                   Other Leading Suppliers                                    279
               Competitive Strategies                                         279
               Industry Globalization Trends                                  281
               Research & New Product Development                             283
               Manufacturing                                                  284
               Marketing & Distribution                                       287
               Cooperative Agreements                                         289
               Mergers & Acquisitions                                         295
               Company Profiles                                               298
                   Bajaj Auto Limited                                         299
                   Bayerische Motoren Werke AG                                302
                   Benelli, see Zhejiang Qianjiang Motorcycle
                   Big Dog Motorcycles LLC                                    304
                   Buell Motorcycle, see Harley-Davidson
                   China Jialing Industrial Company Limited                   305
                   China Qingqi Group Company Limited                         307
                   Chongqing Jianshe Motorcycle Company Limited               308
                   Chongqing Lifan Industry Group Company Limited             310
                   Chongqing Loncin Industry Group Company Limited            311
                   Dachangjiang Group Company Limited                         312
                   Daelim Industrial Company Limited                          313
                   Dafra da Amazonia Industria e Comercio de 
                     Motocicletas Limitada                                    314
                   Ducati Motor Holding SpA                                   315
                   Eicher Motors Limited                                      316
                   Generic Motor Distribution, see Zhejiang Qianjiang
                     Motorcycle
                   Giant Manufacturing Company Limited                        318
                   Guangzhou Haojin Group Company Limited                     319
                   Guangzhou Motors Group Company Limited                     320
                   Guangzhou Tianma Group Tianma Motorcycle
                     Company Limited                                          321
                   Harley-Davidson Incorporated                               322
                   Hero Honda Motors, see Honda Motor
                   Honda Motor Company Limited                                326
                   Hong Leong Industries Berhad                               331
                   Jinan Qingqi Electric Vehicle, see China Qingqi Group
                   Jinan Qingqi Motorcycle Company Limited                    333
                   Jincheng Corporation                                       334
                   Kawai Motor Industry Guangzhou, see Luoyang
                     Northern Enterprises Group
                   Kawasaki Heavy Industries Limited                          336
                   KTM Power Sports AG                                        339
                   Kwang Yang Motor Company Limited                           341
                   Luoyang Northern Enterprises Group Company Limited         343
                   MALAGUTI SpA                                               345
                   Mbk Industrie, see Yamaha Motor
                   MV Agusta Motor, see Harley-Davidson
                   Nanjing Jincheng Suzuki Motorcycle, see Jincheng
                     and Suzuki Motor
                   Peugeot SA                                                 346
                   Piaggio & Company SpA                                      348
                   Polaris Industries Incorporated                            351
                   S&T Motors Company Limited                                 353
                   Sanyang Industry Company Limited                           354
                   Suzuki Motor Corporation                                   355
                   Triumph Motorcycles Limited                                359
                   TVS Motor Company Limited                                  360
                   Wuyang-Honda Motors Guangzhou, see Guangzhou
                     Motors Group and Honda Motor
                   Yamaha Motor Company Limited                               362
                   Zhejiang Qianjiang Motorcycle Company Limited              369
                   Zongshen Industrial Group Company Limited                  371
               Other Companies Mentioned in Study                             373

                                  LIST OF TABLES
                                        
TABLE NUMBER                                                                 PAGE

               SECTION I - EXECUTIVE SUMMARY
               Summary Table                                                    3

               SECTION II - MARKET ENVIRONMENT
           1   World Gross Domestic Product by Region                          11
           2   World Population by Region                                      13
           3   World Urban Population by Region                                15
           4   World Households by Region                                      17
           5   World Per Capita GDP by Region                                  19
           6   World Bicycle Demand by Region                                  21
           7   World Light Vehicle Production by Region                        25
           8   World Light Vehicle Demand by Region                            27
           9   Sales-Weighted Motorcycle Manufacturer Pricing                  34

               SECTION III - WORLD SUPPLY & DEMAND
           1   World Motorcycle Unit Demand by Region                          54
           2   World Motorcycle Value Demand by Region                         56
           3   World Motorcycles in Use by Region                              60
           4   World Motorcycle Production by Region                           63
           5   World Motorcycle Net Exports by Region                          65
           6   World Motorcycle Demand by Engine Type                          68
           7   World Internal Combustion Engine Motorcycle Demand
                   by Type & Region                                            71
           8   World Electric Motorcycle Demand by Type & Region               78

               SECTION IV - NORTH AMERICA
           1   North America - Motorcycle Supply & Demand                      85
           2   North America - Motorcycle Demand by Type                       88
           3   United States - Motorcycle Supply & Demand                      91
           4   United States - Motorcycle Demand by Type                       94
           5   Canada - Motorcycle Supply & Demand                             97
           6   Canada - Motorcycle Demand by Type                             100
           7   Mexico - Motorcycle Supply & Demand                            103
           8   Mexico - Motorcycle Demand by Type                             105

               SECTION V - WESTERN EUROPE
           1   Western Europe - Motorcycle Supply & Demand                    109
           2   Western Europe - Motorcycle Demand by Type                     113
           3   Italy - Motorcycle Supply & Demand                             116
           4   Italy - Motorcycle Demand by Type                              119
           5   France - Motorcycle Supply & Demand                            122
           6   France - Motorcycle Demand by Type                             125
           7   Germany - Motorcycle Supply & Demand                           128
           8   Germany - Motorcycle Demand by Type                            130
           9   Spain - Motorcycle Supply & Demand                             133
          10   Spain - Motorcycle Demand by Type                              135
          11   United Kingdom - Motorcycle Supply & Demand                    138
          12   United Kingdom - Motorcycle Demand by Type                     140
          13   Other Western Europe - Motorcycle Supply & Demand              143
          14   Other Western Europe - Motorcycle Demand by Type               146

               SECTION VI - ASIA/PACIFIC
           1   Asia/Pacific - Motorcycle Supply & Demand                      150
           2   Asia/Pacific - Motorcycle Demand by Type                       154
           3   China - Motorcycle Supply & Demand                             158
           4   China - Motorcycle Demand by Type                              162
           5   India - Motorcycle Supply & Demand                             165
           6   India - Motorcycle Demand by Type                              168
           7   Indonesia - Motorcycle Supply & Demand                         171
           8   Indonesia - Motorcycle Demand by Type                          174
           9   Vietnam - Motorcycle Supply & Demand                           177
          10   Vietnam - Motorcycle Demand by Type                            180
          11   Thailand - Motorcycle Supply & Demand                          183
          12   Thailand - Motorcycle Demand by Type                           186
          13   Taiwan - Motorcycle Supply & Demand                            189
          14   Taiwan - Motorcycle Demand by Type                             192
          15   Japan - Motorcycle Supply & Demand                             196
          16   Japan - Motorcycle Demand by Type                              199
          17   Philippines - Motorcycle Supply & Demand                       202
          18   Philippines - Motorcycle Demand by Type                        204
          19   Malaysia - Motorcycle Supply & Demand                          207
          20   Malaysia - Motorcycle Demand by Type                           210
          21   South Korea - Motorcycle Supply & Demand                       213
          22   South Korea - Motorcycle Demand by Type                        216
          23   Other Asia/Pacific - Motorcycle Supply & Demand                219
          24   Other Asia/Pacific - Motorcycle Demand by Type                 222

               SECTION VII - OTHER REGIONS
           1   Latin America - Motorcycle Supply & Demand                     226
           2   Latin America - Motorcycle Demand by Type                      229
           3   Brazil - Motorcycle Supply & Demand                            232
           4   Brazil - Motorcycle Demand by Type                             235
           5   Argentina - Motorcycle Supply & Demand                         238
           6   Argentina - Motorcycle Demand by Type                          241
           7   Other Latin America - Motorcycle Supply & Demand               244
           8   Other Latin America - Motorcycle Demand by Type                247
           9   Eastern Europe - Motorcycle Supply & Demand                    250
          10   Eastern Europe - Motorcycle Demand by Type                     253
          11   Africa/Mideast - Motorcycle Supply & Demand                    256
          12   Africa/Mideast - Motorcycle Demand by Type                     259
          13   Nigeria - Motorcycle Supply & Demand                           263
          14   Nigeria - Motorcycle Demand by Type                            266
          15   Other Africa/Mideast - Motorcycle Supply & Demand              269
          16   Other Africa/Mideast - Motorcycle Demand by Type               272

               SECTION VIII - INDUSTRY STRUCTURE
           1   Motorcycle Sales for Selected Manufacturers, 2008              275
           2   Selected Cooperative Agreements                                290
           3   Selected Acquisitions & Divestitures                           297

                                 LIST OF CHARTS
                                        
CHART NUMBER                                                                 PAGE

               SECTION II - MARKET ENVIRONMENT
           1   Median Age of Population by Region                              14

               SECTION III - WORLD SUPPLY & DEMAND
           1   Motorcycle Versus Passenger Car Sales Trends in Japan,
                   1950 to 2000                                                40
           2   Ratio of Motorcycle to Passenger Car Sales in Japan,
                   1950 to 2000                                                41
           3   Relationship of Per Capita GDP to Relative Motorcycle
                   Sales Dominance in Japan, 1950 to 1970                      42
           4   Relationship of Income Distribution to Per Capita
                   GDP, 2008                                                   43
           5   Median Age of Population in Selected Countries, 2008            45
           6   US Motorcyclist Accident Fatalities & Fatality Rate,
                   1998 to 2008                                                46
           7   US Motorcyclist Traffic Fatalities by Age Group,
                   1998 & 2007                                                 47
           8   Comparison of Per Capita GDP & Motorcycle Dominance             49
           9   Typical Motorcycle Market Transition Point - Selected
                   Countries, 2008                                             51
          10   World Motorcycle Demand by Region, 2008                         57
          11   Additional Motorcycle Demand, 2013 Versus 2008                  57
          12   World Motorcycle Demand in Units - Projected 2008-2013
                   Annual Rate of Growth                                       58
          13   World Motorcycles in Use by Region, 2008                        61
          14   World Motorcycle Production by Region, 2008                     63
          15   World Motorcycle Demand by Engine Type                          69
          16   World Internal Combustion Engine Motorcycle Demand
                   by Type                                                     72
          17   World Electric Motorcycle Demand by Type                        79

               SECTION IV - NORTH AMERICA
           1   North America - Motorcycle Demand by Country, 2008              86

               SECTION V - WESTERN EUROPE
           1   Western Europe - Motorcycle Demand by Country, 2008            110

               SECTION VI - ASIA/PACIFIC
           1   Asia/Pacific- Motorcycle Demand by Country, 2008               151                            

                                 LIST OF CHARTS
                                                                       
CHART NUMBER                                                                 PAGE

               SECTION VIII - INDUSTRY STRUCTURE
           1   World Motorcycle Market Share, 2008                            276
           2   Profitability Trends - Global Versus Regional Players,
                   1998 to 2008                                               280
           3   Honda Motorcycle Business World Sales Distribution, 2008       282
           4   World Motorcycle Industry Breakdown by Units, Revenues
                   & Profits, 2008                                            283
           5   World Motorcycle Industry Minimum Efficient Scale
                   Analysis, 2008                                             286