TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION viii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 4
Demographic Trends 8
Population 9
Households 13
Consumer Trends 14
Personal Income & Expenditures 15
Consumer Financing 18
Residential Building Construction 21
Housing Completions 24
Housing Stock 29
Improvements & Repairs 34
Pricing 35
Foreign Trade 39
World Market 40
III. MATERIALS 42
General 42
Metal & Wire 44
Products 46
Suppliers 48
Plastic 50
Products 52
Suppliers 53
Wood 54
Products 56
Suppliers 56
Wicker, Rattan & Other 57
Wicker, Rattan & Other Weaves 60
Canvas & All Other Materials 62
Suppliers 64
IV. PRODUCTS 65
General 65
Bins, Baskets & Totes 70
Materials 74
Rooms 75
Suppliers 76
Shelving 77
Materials 78
Rooms 81
Suppliers 82
Modular Units 83
Materials 85
Rooms 88
Suppliers 89
Hanging Storage 90
Materials 92
Rooms 94
Suppliers 95
Accessories & Other 96
Materials 98
Rooms 100
Suppliers 101
V. ROOMS 103
General 103
Closets & Bedrooms 106
Closets 109
Bedrooms 112
Family Rooms 114
Products 116
Suppliers 117
Garages 118
Products 121
Suppliers 123
Pantries & Kitchens 124
Products 126
Suppliers 127
Bathrooms & Utility Rooms 128
Products 130
Suppliers 132
VI. MARKETS 134
General 134
Do-It-Yourself 137
Retailers 140
Suppliers 141
Professional Installation 141
Builders & Remodeling Contractors 144
Suppliers 145
VII. INDUSTRY STRUCTURE 148
General 148
Industry Composition 149
Market Share 153
Competitive Strategies 157
Distribution 160
Marketing 163
Company Profiles 168
Akro-Mils, see Myers Industries
Ameriwood Industries, see Dorel Industries
Closet & Storage Concepts 169
Closet Factory Franchise Corporation 170
ClosetMaid, see Emerson Electric
Contemporary Closet Classics LLC 172
Dorel Industries Incorporated 174
Elfa International AB 176
Emerson Electric Company 178
FirstService Corporation 183
Flambeau Incorporated 186
Focus Products Group LLC 189
Fortune Brands Incorporated 191
GarageTek Incorporated 193
Genuine Parts Company 195
Gracious Living Corporation 196
Häfele GmbH & Company KG 198
Hirsh Industries Incorporated 201
Home Products International Incorporated 202
Household Essentials LLC 205
Illinois Tool Works Incorporated 208
Industrial Wire Products, see Storage Solutions
InterDesign Incorporated 211
InterMetro Industries, see Emerson Electric
ITW Space Bag, see Illinois Tool Works
Jarden Corporation 213
John Sterling, see Knape & Vogt Manufacturing
Knape & Vogt Manufacturing Company 215
Lehigh Consumer Products, see Jarden
Masco Corporation 219
Myers Industries Incorporated 221
Newell Rubbermaid Incorporated 224
Pacific Closet Works Limited 228
Plano Molding Company 230
Pro-Mart Industries Incorporated 232
Racor, see Illinois Tool Works
Sauder Woodworking Company 233
SCHULTE Corporation 235
SP Richards, see Genuine Parts
Spectrum Diversified Designs Incorporated 238
Sterilite Corporation 239
Storage Solutions 241
StoreWALL LLC 242
Stow Company 244
Whirlpool Corporation 246
Whitney Design, see Household Essentials
Windquest Companies, see Stow
Other Home Organization Companies 250
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 9
3 Personal Consumption Expenditures 18
4 Consumer Financing Environment, 2000-2010 21
5 Residential Building Construction Expenditures 24
6 New Housing Indicators 29
7 Housing Stock by Type 33
8 Residential Improvement & Repair Expenditures 35
SECTION III -- MATERIALS
1 Home Organization Product Demand by Material 43
2 Metal & Wire Home Organization Product Demand 46
3 Plastic Home Organization Product Demand 52
4 Wood Home Organization Product Demand 55
5 Demand for Home Organization Products Made from Wicker,
Rattan & Other Materials 60
SECTION IV -- PRODUCTS
1 Home Organization Product Demand by Type 68
2 Bin, Basket & Tote Demand 73
3 Shelving Demand 78
4 Modular Unit Demand 85
5 Hanging Storage Demand 92
6 Home Organization Accessory & Other Product Demand 98
SECTION V -- ROOMS
1 Home Organization Product Demand by Room 105
2 Closets & Bedrooms: Home Organization Product Demand 109
3 Family Rooms: Home Organization Product Demand 116
4 Garages: Home Organization Product Demand 121
5 Pantries & Kitchens: Home Organization Product Demand 126
6 Bathrooms & Utility Rooms: Home Organization Product
Demand 130
SECTION VI -- MARKETS
1 Home Organization Product Demand by Market 136
2 Do-It-Yourself Market for Home Organization Products 140
3 Professional Market for Home Organization Products 144
SECTION VII -- INDUSTRY STRUCTURE
1 US Home Organization Product Sales by Company, 2010 152
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 34
SECTION III -- MATERIALS
1 Home Organization Product Demand by Material, 2010 44
SECTION IV -- PRODUCTS
1 Home Organization Product Demand by Type, 2010 69
2 Average Spending on Home Organization Products by Type,
2000-2020 70
3 Bin, Basket & Tote Demand by Material, 2010 75
4 Shelving Demand by Material, 2010 81
5 Modular Unit Demand by Material, 2010 87
6 Hanging Storage Demand by Material, 2010 94
7 Home Organization Accessory & Other Product Demand
by Material, 2010 100
SECTION V -- ROOMS
1 Home Organization Product Demand by Room, 2010 105
2 Average Spending on Home Organization Products by Room,
2000-2020 106
SECTION VI -- MARKETS
1 Home Organization Product Demand by Market & Room,
2000-2020 136
SECTION VII -- INDUSTRY STRUCTURE
1 US Home Organization Product Market Share by Company,
2010 154
2 Retail Sales of Home Organization Products, 2000-2010 163