|
Study #: 1754 Published: 01/2004 Pages: 209 Full Study Price: US$ 3,900 Per Page Price: US$ 30.00 Household Cleaning Chemicals to 2007 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends Demand for US household cleaning chemicals will reach $4.6 billion in 2007. Advances in market value will continue to result from new products that convince consumers of the need to clean differently or that accomplish cleaning chores easier or faster. Wipes, fresheners and spot removers will be among the fastest growing products. This study analyzes the US household cleaning chemicals industry. It presents historical demand data for 1992, 1997 and 2002 and forecasts to 2007 and 2012 by product (e.g., general and special purpose cleaners, fresheners and deodorizers, polishes, disinfectants, wipes); by application (e.g., bathroom, kitchen, floor, furniture); and by raw material (e.g., fragrances, surfactants, solvents, nonwovens, biocides). The study also examines the market environment, details industry structure and market share, and profiles 30 key companies including SC Johnson & Son, Reckitt Benckiser, Clorox, Church & Dwight, Dial, and Proctor & Gamble.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION viii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Demographic & Household Trends 5
Macroeconomic Outlook 8
Consumer Income & Spending 11
Home Construction Product Trends 13
Plumbing Fixtures & Fittings 14
Flooring 16
Countertops 18
Wall Coverings 20
Appliances 21
Furniture 22
Glass 23
Cleaning Chemicals Overview 24
Retail Market Overview 26
Pricing & Product Mix 27
Environmental & Regulatory Issues 31
Foreign Trade 32
III. PRODUCTS 34
General 34
Special Purpose Cleaners 37
Plumbing Fixture Cleaners 38
Toilet Bowl 39
Multipurpose 42
Drain & Pipe 44
Shower 45
Carpet & Upholstery Cleaners 47
Glass/Ammonia Cleaners 50
Hard Surface Floor Cleaners 52
Appliance Cleaners 53
Other 55
Fresheners & Deodorizers 58
Room & Air Fresheners 60
Plug-Ins 61
Spray & Solid 63
Fabric Fresheners & Carpet Deodorizers 64
Other 65
General Purpose Cleaners 67
Liquid Cleaners 68
Other General Purpose Cleaners 70
Polishes 72
Furniture Polish 73
Floor Polish 75
Other Polishes 76
Disinfectants 77
Wipes 79
Other 81
IV. APPLICATIONS 85
General 85
Bathroom 87
Kitchen 90
Floor 93
Furniture 97
Other 99
V. RAW MATERIALS 101
General 101
Fragrances 103
Surfactants 105
Solvents 108
Nonwovens 110
Biocides 112
Other 114
VI. INDUSTRY STRUCTURE 118
General 118
Market Share 119
SC Johnson & Son 120
Reckitt Benckiser 120
Clorox 121
Others 121
Industry Restructuring 121
Competitive Strategies 124
Product Differentiation 124
Product Line Extension 125
Research & Development 126
Product Placement 127
Market Segmentation 128
Cooperative Agreements 129
Marketing & Advertising 130
Distribution 131
Company Profiles 134
A&M Cleaning Products Incorporated, see Great Lakes
Chemical Corporation
Access Business Group LLC, see Alticor Incorporated
Acuity Brands Incorporated 135
Alticor Incorporated 137
Amway Corporation, see Alticor Incorporated
BioLab Incorporated, see Great Lakes Chemical Corporation
Butler Home Products LLC 139
Carroll Company 141
Church & Dwight Company Incorporated 143
Claire Sprayway Incorporated 146
Clorox Company 148
Colgate-Palmolive Company 154
Dial Corporation 156
Enforcer Products Incorporated, see Acuity Brands
Incorporated
Faultless Starch/Bon Ami Company 157
Freudenberg & Company 158
Global Household Brands, see WD-40 Company
Gonzo Corporation, see Harbour Group Industries
Incorporated
Great Lakes Chemical Corporation 160
Gustin Kramer Incorporated 162
Harbour Group Industries Incorporated 163
Heartland Corporation, see WD-40 Company
Johnson (SC) & Son Incorporated 166
Lime-O-Sol Company, see Great Lakes Chemical Corporation
Magic American Corporation, see Harbour Group Industries
Incorporated
Method Home Care 174
Nice-Pak Products Incorporated 176
Orange Glo International 177
Playtex Products Incorporated 180
Procter & Gamble Company 182
Quixtar Incorporated, see Alticor Incorporated
Reckitt Benckiser plc 186
Rockline Industries Incorporated 193
Rug Doctor LP 195
Sara Lee Corporation 196
Seventh Generation Incorporated 197
Spic and Span Corporation 198
Sunshine Makers Incorporated 200
3M Company 202
Trewax Incorporated, see Carroll Company
WD-40 Company 204
Zep Manufacturing Company, see Acuity Brands
Incorporated
Other Companies Mentioned in Study 207
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Resident Population 8
2 Macroeconomic Indicators 10
3 Personal Consumption Expenditures 13
4 Total Cleaning Chemicals Demand 25
5 Retail Cleaning Chemical Demand 27
6 Household Chemical Pricing 30
7 Household Cleaning Chemical Supply & Demand 33
SECTION III -- PRODUCTS
1 Household Cleaning Chemicals Demand by Type 36
2 Special Purpose Household Cleaners Demand by Type 38
3 Plumbing Fixture Cleaners Demand by Type 39
4 Toilet Bowl Cleaner Demand 42
5 Multipurpose Fixture Cleaner Demand 43
6 Drain & Pipe Cleaner Demand 45
7 Shower Cleaner Demand 47
8 Carpet & Upholstery Cleaners Demand 50
9 Glass Cleaners Demand 51
10 Hard Surface Floor Cleaners Demand 53
11 Appliance Cleaners Demand 55
12 Other Special Purpose Cleaners Demand 58
13 Fresheners & Deodorizers Demand 59
14 Room & Air Freshener Demand 61
15 Fabric Fresheners & Carpet Deodorizer Demand 65
16 Other Fresheners Demand 67
General Purpose Cleaners Demand 68
18 General Purpose Liquid Cleaners Demand 70
19 Other General Purpose Cleaners Demand 72
20 Polishes Demand by Type 73
21 Furniture Polish Demand 74
22 Floor Polish Demand 75
23 Other Polishes Demand 77
24 Household Disinfectants Demand 79
25 Household Cleaning Wipes Demand 81
26 Other Household Cleaning Chemicals Demand 84
SECTION IV -- APPLICATIONS
1 Household Cleaning Chemicals Demand by Application 86
2 Bathroom Market for Household Cleaning Chemicals 90
3 Kitchen Applications for Household Cleaning Chemicals 93
4 Floor Applications for Household Cleaning Chemicals 96
5 Furniture Applications for Household Cleaning Chemicals 98
6 Other Applications for Household Cleaning Chemicals 100
SECTION V -- RAW MATERIALS
1 Raw Material Demand in Household Cleaning Chemicals 102
2 Fragrances Demand in Household Cleaning Chemicals 105
3 Surfactants Demand in Household Cleaning Chemicals 108
4 Solvents Demand in Household Cleaning Chemicals 110
5 Nonwovens Demand in Household Cleaning Chemicals 112
6 Biocides Demand in Household Cleaning Chemicals 114
7 Other Raw Materials Demand in Household Cleaning Chemicals 117
SECTION VI -- INDUSTRY STRUCTURE
1 Selected Acquisitions & Divestitures 123
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Total Cleaning Chemicals Demand by Type 25
SECTION III -- PRODUCTS
1 Household Cleaning Chemicals Demand by Type, 2002 36
SECTION IV -- APPLICATIONS
1 Household Cleaning Chemicals Demand by Application 87
SECTION V -- RAW MATERIALS
1 Raw Material Demand in Household Cleaning Chemicals
by Type, 2002 103
SECTION VI -- INDUSTRY STRUCTURE
1 Household Cleaning Chemicals Market Share by Company, 2002 119
You may view the complete table of contents without charge and select individual records for purchase ($30.00 each) or purchase the complete study.
Home About Freedonia Contact Freedonia Search Studies Browse Catalog The Freedonia Group - The First Choice In Industry Research8 © Copyright 2003 The Freedonia Group, Inc.
|