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Study #: 2567 Published: 10/2009 Pages: 2567 Full Study Price: US$ 4,900 Per Page Price: US$ 30.00 Plumbing Fixtures & Fittings to 2013 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends US plumbing product demand will reach $10.8 billion in 2013, supported in part by consumer desire for homes with multiple bathrooms. Shipments will lag demand as imports expand rapidly. Fixtures will outpace fittings, led by high-end products such as whirlpool bathtubs and hot tubs and spas, which are perceived to add luxury and value to homes. This study analyzes the US plumbing product industry. It presents historical demand data for the years 1998, 2003 and 2008, with forecasts for 2013 and 2018 by fixture and fitting material (e.g., vitreous china, plastics, metal), type (e.g., bathtub and shower, sink, toilet, lavatory), market (e.g., residential buildings, nonresidential buildings) and region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Kohler, Masco and American Standard.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xiii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Consumer Income & Spending 10
Consumer Financing 11
Demographic Outlook 15
Building Construction 18
Residential Buildings 21
New Housing Units 24
Housing Stock 29
Bathroom Trends 33
Improvements & Repairs 33
Nonresidential Buildings 35
Office & Commercial 37
Institutional 38
Industrial 39
Transportation & Other Building Construction 40
Improvements & Repairs 40
Nonbuilding Construction 41
Transportation Equipment Outlook 43
Pricing 46
Historical Market Overview 49
Environmental & Regulatory Considerations 52
Plumbing Codes 52
Water Conservation Regulations & Standards 54
Toilet Fixtures 54
Shower Fittings 57
Lavatory Fittings 57
EPA Programs 58
Drinking Water Quality 59
Americans with Disabilities Act 60
III. OVERVIEW 61
General 61
Supply & Demand 62
Foreign Trade 65
Imports 67
Exports 70
World Plumbing Fixtures & Fittings Market 73
IV. FIXTURES BY MATERIAL 75
General 75
Supply & Demand 76
Vitreous China 81
Product Characteristics 83
Suppliers 84
Plastics 85
Fiberglass 88
Cast Polymer 91
Acrylic 94
Other Plastics 97
Metal 99
Cast Iron 103
Steel & Other Metals 106
Other Materials 109
V. FIXTURES BY TYPE 112
General 112
Supply & Demand 114
Plumbing Fixtures Overview 117
Bathtub & Shower Fixtures 121
Bathtubs 124
Whirlpool Bathtubs 127
Shower Stalls & Receptors 130
Bathtub & Shower Surrounds 133
Sink Fixtures 135
Lavatories 139
Kitchen Sinks 142
Other Sinks 145
Toilet Fixtures 147
State & Federal Regulations 150
Voluntary Performance & Water Saving Programs 151
Water Closet Bowls 152
Flush Tanks 155
Urinals 157
Other Plumbing Fixtures 159
Hot Tubs & Spas 161
Drinking Fountains 163
Bidets 163
All Other Plumbing Fixtures 164
Plumbing Fixtures Market Share 165
VI. FITTINGS 169
General 169
Lavatory Fittings 172
Two-Lever Controls 174
Single-Lever Controls 175
Other Lavatory Fittings 176
Bathtub & Shower Fittings 177
Antiscald Valves 180
Single-Lever Controls 182
Showerheads & Fittings 183
Bathtub & Shower Combinations 184
Personal Showers 185
Other Bathtub & Shower Fittings 186
Kitchen & Other Sink Fittings 186
Single-Lever Controls 189
Deck Faucets 190
All Other Sink Fittings 191
Other Plumbing Fittings 192
Lawn & Hose Fittings 194
Flush Valves & Controls 195
Drains & Overflows 196
Sediment, Sill & Other Faucets 196
P & S Traps 197
ADA Accessibility Products 198
All Other Plumbing Fittings 198
lumbing Fittings Market Share 199
VII. MARKETS 204
General 204
Residential Buildings 208
Demand by Type 210
Demand by Application 212
New 213
Improvements & Repairs 215
Demand by Housing Type 219
Single-Family 220
Multifamily 222
Manufactured Housing 225
Nonresidential Buildings 226
Demand by Type 228
Demand by Application 230
New 230
Improvements & Repairs 232
Demand by Building Type 234
Office & Commercial 235
Institutional 237
Industrial 240
Other 242
Other Markets 244
VIII. REGIONS 247
General 247
Regional Demographic & Economic Activity 248
Population Patterns 249
Economic Outlook 251
Construction Activity 253
Housing Trends 256
Regional Demand for Plumbing Products 258
Northeast 261
New England 262
Middle Atlantic 263
Midwest 264
East North Central 266
West North Central 267
South 268
South Atlantic 271
East South Central 273
West South Central 274
West 275
Mountain 278
Pacific 279
IX. INDUSTRY STRUCTURE 282
General 282
Industry Composition 283
Market Share 286
Kohler 287
Masco 287
American Standard 288
Moen 288
Jacuzzi 288
Other Leaders 289
Product Development & Manufacturing 290
Competitive Strategies 292
Marketing 294
Distribution 296
Mergers & Acquisitions 298
Company Profiles 299
Acorn Engineering Company 300
Alumax Bath Enclosures, see Orkla
Alsons, see Masco
American Shower & Bath, see Masco
American Standard Brands 304
Ann Sacks Tile and Stone, see Kohler
Aqua Glass, see Masco
Aquatic Industries, see Tomkins
Black & Decker Corporation 310
Bradley Corporation 313
BrassCraft Manufacturing, see Masco
Brasstech, see Masco
Briggs Plumbing Products Incorporated 315
California Acrylic Industries Incorporated 317
Cal Spas, see California Acrylic Industries
Chicago Faucet, see Geberit International
Crane Plumbing Holding, see American Standard Brands
Danze, see Globe Union Industrial
Delta Faucet, see Masco
Eljer Holding, see American Standard Brands
Elkay Manufacturing Company 319
Fluidmaster Incorporated 322
Fortune Brands Incorporated 323
Franke Holding AG 326
Fusion Hardware Group, see Globe Union Industrial
Geberit International AG 329
Gerber Plumbing, see Globe Union Industrial
Globe Union Industrial Corporation 331
Grohe AG 335
Halsey Taylor, see Elkay Manufacturing
Hansgrohe, see Masco
Jacuzzi Brands Corporation 338
Jandy Pool Products, see Zodiac Marine & Pool
Kallista, see Kohler
Kohler Company 341
MAAX Bath Incorporated 347
MAAX Spas Industries Corporation 350
Mansfield Plumbing Products LLC 351
Masco Corporation 353
Mirolin Industries, see Masco
Moen, see Fortune Brands
Oatey Company 361
Orkla ASA 362
Phylrich International, see Elkay Manufacturing
Price Pfister, see Black & Decker
Revere Sink, see Elkay Manufacturing
Rexnord LLC 363
Sloan Valve Company 365
St. Thomas Creations, see Villeroy & Boch
Sterling Plumbing, see Kohler
Swan Corporation 367
Symmons Industries Incorporated 369
T&S Brass and Bronze Works Incorporated 371
Tomkins plc 372
TOTO Limited 375
Villeroy & Boch AG 377
Watkins Manufacturing, see Masco
Water Pik Incorporated 380
Zodiac Marine & Pool 381
Zurn Industries, see Rexnord
Additional Companies Mentioned in Study 382
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Personal Consumption Expenditures 11
3 Consumer Financing Environment, 1998-2008 15
4 Population & Households 18
5 Building Construction Expenditures 21
6 Residential Building Construction Expenditures 24
7 New Housing Indicators 29
8 Housing Stock by Type 32
9 Residential Improvement & Repair Expenditures 34
10 Nonresidential Building Construction Expenditures 37
11 Nonresidential Building Improvement &
Repair Expenditures 41
12 Nonbuilding Construction Expenditures 43
13 Transportation Equipment Shipments 46
14 Selected Plumbing Products Prices 49
15 Plumbing Products Market, 1998-2008 51
SECTION III -- OVERVIEW
1 Plumbing Products Supply & Demand 64
2 Plumbing Products Foreign Trade 66
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material 79
2 Vitreous China Plumbing Fixture Demand by Product 83
3 Plastic Plumbing Fixtures Demand
by Material & Product 88
4 Fiberglass Plumbing Fixtures Demand 91
5 Cast Polymer Plumbing Fixtures Demand 94
6 Acrylic Plumbing Fixtures Demand 96
7 Other Plastic Plumbing Fixtures Demand 99
8 Metal Plumbing Fixtures Demand
by Material & Product 103
9 Cast Iron Plumbing Fixtures Demand 106
10 Steel & Other Metal Plumbing Fixtures Demand 109
11 Other Materials Plumbing Fixtures Demand 111
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Supply & Demand 116
2 Plumbing Fixtures Demand 119
3 Bathtub & Shower Fixtures Demand by Product 123
4 Bathtub Demand by Material 127
5 Whirlpool Bathtub Demand by Material 130
6 Shower Stall & Receptor Demand by Material 133
7 Bathtub & Shower Surround Demand
by Product & Material 135
8 Sink Fixtures Demand by Product 138
9 Lavatory Demand by Material 142
10 Kitchen Sink Demand by Material 145
11 Other Sinks Demand by Material 147
12 Toilet Fixtures Demand by Product 149
13 Water Closet Bowls Demand by Material 155
14 Flush Tanks Demand 157
15 Urinals Demand 159
16 Other Plumbing Fixtures Demand 161
SECTION VI -- FITTINGS
1 Plumbing Fittings Supply & Demand 171
2 Lavatory Fittings Demand by Product 174
3 Bathtub & Shower Fittings Demand by Product 180
4 Kitchen & Other Sink Fittings Demand by Product 189
5 Other Plumbing Fittings Demand by Product 194
SECTION VII -- MARKETS
1 Plumbing Products Demand by Market 207
2 Residential Plumbing Products Demand
by Product & Application 210
3 New Residential Demand for Plumbing Products 215
4 Residential Improvement & Repair Demand
for Plumbing Products 218
5 Residential Building Demand for Plumbing Products
by Housing Type 220
6 Single-Family Housing Demand for Plumbing Products
by Product & Application 222
7 Multifamily Housing Demand for Plumbing Products
by Product & Application 224
8 Manufactured Housing Demand for Plumbing Products
by Product & Application 226
9 Nonresidential Building Construction Plumbing Products
Demand by Product & Application 228
10 New Nonresidential Building Construction Plumbing
Products Demand 232
11 Nonresidential Building Construction Improvement & Repair
Plumbing Products Demand 234
12 Nonresidential Building Construction Plumbing Products
Demand by Building Type 235
13 Office & Commercial Plumbing Products Demand
by Product & Application 237
14 Institutional Plumbing Products Demand
by Product & Application 240
15 Industrial Plumbing Products Demand
by Product & Application 242
16 Other Nonresidential Building Construction Demand
for Plumbing Products by Product & Application 244
17 Other Markets Plumbing Products Demand
by Product & Market 246
SECTION VIII -- REGIONS
1 Regional Population 251
2 Gross Domestic Product by Region 253
3 Construction Expenditures by Region 256
4 Regional Housing Indicators 258
5 Plumbing Products Demand by Region 260
6 Northeast Plumbing Products Demand
by Subregion & Market 262
7 Midwest Plumbing Products Demand
by Subregion & Market 266
8 South Plumbing Products Demand
by Subregion & Market 271
9 West Plumbing Products Demand
by Subregion & Market 278
SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Product Sales by Company, 2008 284
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2008 32
2 Number of Bathrooms in New Single-Family Homes,
1998-2008 33
3 Plumbing Products Growth, 1999-2008 52
SECTION III -- OVERVIEW
1 Plumbing Products Supply & Demand, 1998-2018 65
2 Plumbing Products Imports by Product & Source, 2008 69
3 Plumbing Products Exports by Product & Destination, 2008 72
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material Type, 2008:
Units & Value 80
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Supply & Demand, 1998-2018 116
2 Plumbing Fixtures Demand, 2008: Value Versus Units 120
3 Bathtub & Shower Fixtures Demand by Type, 2008 124
4 Sink Fixtures Demand by Type, 2008 139
5 Toilet Fixtures Demand by Product, 2008 150
6 US Plumbing Fixtures Market Share, 2008 166
SECTION VI -- FITTINGS
1 Plumbing Fittings Supply & Demand, 1998-2018 172
2 US Plumbing Fittings Market Share, 2008 201
SECTION VII -- MARKETS
1 Plumbing Products Demand by Market, 2008 208
SECTION VIII -- REGIONS
1 Plumbing Products Demand by Region, 2008 260
SECTION IX -- INDUSTRY STRUCTURE
1 US Plumbing Products Market Share, 2008 287
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