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Study #: 2756

Published: 04/2011

Pages: 307

Full Study Price: US$ 4,900

Per Page Price: US$ 35.00 (text) | 60.00 (table)

Power Lawn & Garden Equipment to 2015 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US demand for power lawn and garden equipment will increase 5.7 percent yearly through 2015. Turf and grounds equipment and garden tractors and rotary tillers will be the fastest growing segments, while lawnmowers will remain dominant. The fastest regional gains will be posted in the South and Midwest.

This study analyzes the $7.9 billion US power lawn and garden equipment industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., lawnmowers, turf and grounds equipment, trimmers and edgers, garden tractors and rotary tillers, snow throwers), market (e.g., residential, commercial), material (e.g., metals, plastic) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 34 industry players, including Deere & Company, Husqvarna and Toro.

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				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							       X

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Outlook						       5
		Personal Income & Expenditure Trends				       8
		Demographic Trends						      11
		Housing Outlook							      15
		   Household Formation & Housing Stock Patterns			      15
		   Housing Completions						      19
		Pricing Patterns						      22
		Historical Market Trends					      24
		Environmental & Regulatory Issues				      27
		   Air Emissions						      27
		   Noise Pollution						      29
		   Yard Waste							      30
		Power Lawn & Garden Equipment Technology			      30
		World Power Lawn & Garden Equipment Demand			      32
		US Foreign Trade						      33
		   Exports							      34
		   Imports							      36

	III.	MATERIALS							      39
		General								      39
		Metals								      41
		Plastic								      43
		Other Materials							      45

	IV.	MARKETS								      47
		General								      47
		Residential							      49
		Commercial							      51
		   Landscaping Establishments					      52
		      Landscape Services Outlook				      53
		      Power Lawn & Garden Equipment Demand			      55
		   Golf Courses							      57
		      Golf Course Outlook					      57
		      Power Lawn & Garden Equipment Demand			      59
		   Government & Other						      60
		      Government Spending Outlook				      61
		      Power Lawn & Garden Equipment Demand			      62

	V.	PRODUCTS							      65
		General								      65
		Lawnmowers							      68
		   Riding							      71
		      Front-Engine						      73
		      Rear-Engine						      75
		   Non-Riding							      77
		      Self-Propelled						      79
		      Push							      80
		   Foreign Trade						      81
		Turf & Grounds Equipment					      83
		   Mowers							      86
		      Riding							      88
		      Non-Riding						      91
		      Other							      92
		   Turf Tractors & Related Equipment				      94
		   All Other Turf Care Equipment				      95
		   Foreign Trade						      97
		Trimmers & Edgers						      99
		   Wire Blade							     103
		   Fixed Blade							     104
		Garden Tractors & Rotary Tillers				     106
		   Garden Tractors						     108
		   Rotary Tillers						     110
		Snow Throwers							     112
		   Dual-Stage							     115
		   Single-Stage							     117
		   Foreign Trade						     119
		Blowers, Vacuums & Sweepers					     120
		Hedge Trimmers & Other						     123
		Parts & Attachments						     125
		Power Source							     128
		   Gas Equipment						     130
		   Electric Equipment						     132

	VI.	REGIONAL TRENDS							     135
		General								     135
		Regional Demographic & Economic Trends				     135
		   Regional Population Outlook					     136
		   Regional Economic Outlook					     138
		   Regional Housing Trends					     140
		Power Lawn & Garden Equipment Demand by Region			     143
		   Northeast							     146
		   Midwest							     147
		   South							     149
		   West								     152

	VII.	INDUSTRY STRUCTURE						     156
		General								     156
		Industry Composition & Market Share				     157
		   Residential							     162
		   Commercial							     165
		Mergers & Acquisitions						     167
		Competitive Strategies						     170
		Research & Product Development					     173
		Manufacturing							     175
		Marketing							     177
		Distribution							     179
		   Residential Distribution Channels				     180
		      Home Centers						     181
		      Mass Merchandisers					     182
		      Hardware & Other						     183
		   Commercial Distribution Channels				     184
		Cooperative Agreements						     185
		Company Profiles						     189
		   Alamo Group Incorporated					     190
		   American Honda Motor, see Honda Motor
		   Ariens Company						     196
		   Bad Boy Incorporated						     201
		   Black & Decker, see Stanley Black & Decker
		   Blount International Incorporated				     203
		   BlueBird International, see Husqvarna
		   Briggs & Stratton Corporation				     205
		   Bush Hog, see Alamo Group
		   Certified Parts Corporation					     213
		   Country Home Products Incorporated				     215
		   Dana Holding Corporation					     217
		   Deere & Company						     218
		   E-Z-GO, see Textron
		   ECHO, see Yamabiko
		   Excel Industries Incorporated				     223
		   Exmark Manufacturing, see Toro
		   Fuji Heavy Industries Limited				     225
		   Global Garden Products Group					     227
		   Grasshopper, see Moridge Manufacturing
		   Henke Manufacturing, see Alamo Group
		   Herschel-Adams, see Alamo Group
		   Home Depot Incorporated					     230
		   Homelite Consumer Products, see Techtronic Industries
		   Honda Motor Company Limited					     232
		   Husqvarna AB							     235
		   Jacobsen, see Textron
		   Jonesred, see Husqvarna
		   Kawasaki Heavy Industries Limited				     244
		   Kee Mowers, see Ariens
		   Kioritz, see Yamabiko
		   Kohler Company						     246
		   Kubota Corporation						     250
		   Kwik Products, see Yamabiko
		   Lauson Power Products, see Certified Parts
		   Lawn-Boy, see Toro
		   Lombardini, see Kohler
		   Lowe’s Companies Incorporated				     254
		   Makita Corporation						     255
		   McLane Manufacturing Incorporated				     257
		   Metalcraft of Mayville Incorporated				     258
		   Moridge Manufacturing Incorporated				     261
		   MTD Products Incorporated					     263
		   Rhino, see Alamo Group
		   Robin America, see Fuji Heavy Industries
		   Scag Power Equipment, see Metalcraft of Mayville
		   Schiller Grounds Care Incorporated				     269
		   Schulte Industries, see Alamo Group
		   Sears Holdings Corporation					     274
		   Shindaiwa, see Yamabiko
		   SpeeCo, see Blount International
		   Stanley Black & Decker Incorporated				     276
		   STIHL Holding AG & Company KG				     279
		   Swisher Mower & Machine Company				     282
		   Techtronic Industries Company Limited			     285
		   Textron Incorporated						     288
		   Tiger, see Alamo Group
		   Toro Company							     291
		   USPraxis, see Toro
		   Valu-Bilt, see Alamo Group
		   Walker Manufacturing Company					     300
		   Yamabiko Corporation						     303
		   Yazoo/Kees, see Husqvarna


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       8
	2	Personal Consumption Expenditures				      10
	3	Population & Households						      14
	4	Housing Stock by Type						      18
	5	Housing Completions						      22
	6	Power Lawn & Garden Equipment Pricing				      24
	7	Power Lawn & Garden Equipment Market, 2000-2010			      26
	8	Power Lawn & Garden Equipment Foreign Trade			      34

		SECTION III -- MATERIALS
	1	Power Lawn & Garden Equipment Material Consumption		      40
	2	Power Lawn & Garden Equipment Metal Consumption			      43
	3	Power Lawn & Garden Equipment Plastic Consumption		      45
	4	Power Lawn & Garden Equipment Other Material
		   Consumption							      46

		SECTION IV -- MARKETS
	1	Power Lawn & Garden Equipment Markets				      48
	2	Residential Market: Power Lawn & Garden Equipment
		   Demand							      50
	3	Commercial Market: Power Lawn & Garden Equipment
		   Demand							      52
	4	Landscaping Services Revenue & Establishments			      55
	5	Landscaping Establishments Market: Power Lawn & Garden Equip Demand   56
	6	Golf Course Outlook						      58
	7	Golf Course Market: Power Lawn & Garden Equipment
		   Demand							      60
	8	Government Expenditures & Investment				      62
	9	Government & Other Market: Power Lawn & Garden
		   Equipment Demand						      64

		SECTION V -- PRODUCTS
	1	Power Lawn & Garden Equipment Supply & Demand			      67
	2	Lawnmower Supply & Demand					      71
	3	Riding Mower Supply & Demand					      73
	4	Front-Engine Riding Mower Supply & Demand			      75
	5	Rear-Engine Riding Mower Supply & Demand			      77
	6	Non-Riding Lawnmower Supply & Demand				      79
	7	Lawnmower Foreign Trade						      83
	8	Turf & Grounds Equipment Supply & Demand			      86
	9	Turf & Grounds Mower Supply & Demand				      88
	10	Riding Turf & Grounds Mower Supply & Demand			      90
	11	Non-Riding Turf & Grounds Mower Supply & Demand			      92
	12	Other Turf & Grounds Mower Supply & Demand			      93
	13	Turf Tractor & Related Equipment Supply & Demand		      95
	14	All Other Turf Care Equipment Supply & Demand			      97
	15	Turf & Grounds Equipment Foreign Trade				      99
	16	Trimmer & Edger Supply & Demand					     102
	17	Wire Blade Trimmer & Edger Supply & Demand			     104
	18	Fixed Blade Trimmer & Edger Supply & Demand			     106
	19	Garden Tractor & Rotary Tiller Supply & Demand			     108
	20	Garden Tractor Supply & Demand					     110
	21	Rotary Tiller Supply & Demand					     112
	22	Snow Thrower Supply & Demand					     115
	23	Dual-Stage Snow Thrower Supply & Demand				     117
	24	Single-Stage Snow Thrower Supply & Demand			     118
	25	Snow Thrower Foreign Trade					     120
	26	Blower, Vacuum & Sweeper Supply & Demand			     123
	27	Hedge Trimmer & Other Power Lawn & Garden Equipment
		   Supply & Demand						     125
	28	Power Lawn & Garden Equipment Parts & Attachments
		   Supply & Demand						     128
	29	Lawn & Garden Equipment Demand by Power Source			     130
	30	Gas-Powered Lawn & Garden Equipment Demand			     132
	31	Electric Lawn & Garden Equipment Demand				     134

		SECTION VI -- REGIONAL TRENDS
	1	Population by Region						     138
	2	Gross Domestic Product by Region				     140
	3	Regional Home Sales & New Housing Units				     142
	4	Power Lawn & Garden Equipment Demand by Region			     144
	5	Northeast Power Lawn & Garden Equipment Demand			     147
	6	Midwest Power Lawn & Garden Equipment Demand			     149
	7	South Power Lawn & Garden Equipment Demand			     152
	8	West Power Lawn & Garden Equipment Demand			     155

		SECTION VII -- INDUSTRY STRUCTURE
	1	Power Lawn & Garden Equipment Sales by Company, 2010		     159
	2	Selected Acquisitions & Divestitures				     169
	3	Selected Cooperative Agreements					     188

				      LIST OF CHARTS

    CHART NUMBER								    PAGE

		SECTION II -- MARKET ENVIRONMENT
	1	Year of Construction of Housing Stock, 2010			      18
	2	Power Lawn & Garden Equipment Exports by Destination,
		   2010								      36
	3	Power Lawn & Garden Equipment Imports by Source,
		   2010								      38

		SECTION V -- PRODUCTS
	1	Power Lawn & Garden Equipment Demand by Product, 2010		      68

		SECTION VI -- REGIONAL TRENDS
	1	Regional Share  of Power Lawn & Garden Equipment
		   Demand, 2010							     145

		SECTION VII -- INDUSTRY STRUCTURE
	1	Power Lawn & Garden Equipment Market Share, 2010		     162
	2	Residential Power Lawn & Garden Equipment Market Share,
		   2010								     164
	3	Commercial Power Lawn & Garden Equipment Market Share,
		   2010								     167
	4	Residential Power Lawn & Garden Equipment Sales
		   by Distribution Channel, 2010				     181




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