In addition to the market sizing, segmentation, and industry and trends analysis provided in all industry studies, Freedonia uses consumer surveys to understand trends and provide data-driven analysis for key opportunities in the consumer goods:
Consumer spending makes up 68% of the US economy, and demand in this category is expected to rise an average of 5% per year through 2026, with key areas seeing more rapid gains. Innovations and improvements in both product and process present opportunities across the market despite concerns of inflation, supply chain challenges, and rapid shifts in consumer demand.