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Study #: 2759

Published: 07/2011

Pages: 275

Full Study Price: US$ 4,800

Per Page Price: US$ 35.00 (text) | 60.00 (table)

Wall Coverings to 2015 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US demand for wall coverings is projected to advance 8.2 percent annually through 2015, from a weak 2010 base. Wall panels will remain the dominant product type and grow the fastest, with finished gypsum board panels and solid wood panels seeing the best gains. The residential market will outpace the nonresidential sector.

This study analyzes the $1.4 billion US wall covering industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., laminate panels, solid wood panels, wallpaper, decorative tile), market (e.g., residential, nonresidential) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 37 industry players, including OMNOVA Solutions, Georgia-Pacific and Dal-Tile.

				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							      ix

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Environment					       4
		Demographic Trends						       8
		Consumer Spending Outlook					      12
		Consumer Financing Overview					      15
		Building Construction Overview					      18
		   Residential							      21
		      Housing Outlook						      23
		      Housing Stock						      28
		      Residential Improvements & Repairs			      32
		   Nonresidential						      33
		      Nonresidential Improvements & Repairs			      36
		      Nonresidential Building Space Trends			      37
		Historical Market Trends					      39
		Pricing								      43
		Environmental & Regulatory Issues				      45
		   Manufacturing Issues						      46
		   Indoor Air Quality Issues					      48
		World Overview							      51
		Foreign Trade							      54
		   Imports							      55
		   Exports							      57
		Competitive Wall Coverings Outlook				      58

	III.	PRODUCTS							      62
		General								      62
		Wall Panels							      66
		   Products							      68
		      Laminate Panels						      70
			Sheet Panels						      72
			Finished Gypsum Board					      76
		      Solid Wood Panels						      78
		      Other Wall Panels						      80
		   Markets							      82
		   Suppliers							      85
		Wallpaper							      87
		   Products							      91
		      Paper-Backed Vinyl					      96
		      Fabric-Backed Vinyl					      97
		      Vinyl-Coated Paper					      98
		      Other Wallpaper						      99
		   Markets							     102
		   Suppliers							     103
		Decorative Tile							     104
		   Products							     106
		      Ceramic Tile						     108
		      Glass Tile						     110
		      Porcelain Tile						     112
		      Other Decorative Tile					     113
		   Markets							     114
		   Suppliers							     116

	IV.	MARKETS								     118
		General								     118
		Residential Markets						     121
		   New Housing							     124
		   Residential Improvement & Repair				     126
		   Demand by Housing Type					     130
		      Single-Family						     132
		      Multifamily						     134
		      Manufactured Housing					     136
		Nonresidential Markets						     138
		   New Building							     142
		   Improvement & Repair						     144
		   Demand by Building Type					     147
		      Office & Commercial					     148
		      Institutional						     150
		      Industrial						     153
		      Other Nonresidential					     155

	V.	REGIONS								     157
		General								     157
		Regional Demographic & Economic Trends				     159
		   Economic Outlook						     159
		   Population Patterns						     161
		   Construction Activity					     163
		   Housing Trends						     165
		Regional Demand for Wall Coverings				     167
		   Northeast							     170
		      New England						     172
		      Middle Atlantic						     173
		   Midwest							     174
		      East North Central					     176
		      West North Central					     177
		   South							     178
		      South Atlantic						     181
		      East South Central					     182
		      West South Central					     183
		   West								     184
		      Mountain							     187
		      Pacific							     188

	VI.	INDUSTRY STRUCTURE						     189
		General								     189
		Industry Composition						     192
		Market Share							     193
		Acquisitions & Divestitures					     195
		Cooperative Agreements						     196
		Competitive Strategies						     199
		Manufacturing							     202
		Marketing							     203
		Distribution							     204
		Company Profiles						     207
		   ACCRA Fine Wood Products					     208
		   American Marazzi Tile, see Marazzi Group
		   Armstrong World Industries Incorporated			     209
		   Blonder Company						     211
		   Blue Mountain Wallcoverings Incorporated			     212
		   Brewster Home Fashions					     213
		   CertainTeed Gypsum, see Saint-Gobain
		   Chesapeake Wallcoverings, see RJF International
		   Corporacion Empresarial Roca SA				     215
		   Crane Company						     217
		   Crossville Incorporated					     219
		   Dal-Tile, see Mohawk Industries
		   Decorative Panels International Incorporated			     221
		   DesignTex, see Steelcase
		   Fletcher Building Limited					     223
		   Florida Tile, see Panariagroup Industrie Ceramiche
		   Formica, see Fletcher Building
		   Foss Manufacturing Company LLC				     226
		   Georgia-Pacific, see Koch Industries
		   Hytex Industries, see Foss Manufacturing
		   Illinois Tool Works Incorporated				     227
		   Jacaranda Incorporated					     229
		   Josephson (J.) Incorporated					     230
		   KI								     231
		   Koch Industries Incorporated					     233
		   Len-Tex Corporation						     236
		   Marazzi Group SpA						     238
		   Mohawk Industries Incorporated				     240
		   National Gypsum Company					     243
		   New NGC, see National Gypsum
		   OMNOVA Solutions Incorporated				     245
		   Owens Corning						     248
		   Pallas Textiles, see KI
		   Panariagroup Industrie Ceramiche SpA				     250
		   Patrick Industries Incorporated				     252
		   RJ Millwork Solutions					     254
		   RJF International Corporation				     255
		   Roca Tile Group, see Corporacion Empresarial Roca
		   Roysons Corporation						     258
		   RPM International Incorporated				     259
		   Saint-Gobain							     260
		   Schumacher (F.) & Company					     263
		   Seabrook Wallcoverings Incorporated				     264
		   Sellers & Josephson Incorporated				     265
		   Steelcase Incorporated					     266
		   US Vinyl Manufacturing Corporation				     267
		   Vescom BV							     269
		   Wall Technology, see Owens Corning
		   Wallquest Incorporated					     270
		   Wilsonart International, see Illinois Tool Works
		   York Wallcoverings Incorporated				     271
		   Zinsser, see RPM International
		Additional Companies Mentioned in the Study			     273


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       8
	2	Population & Households						      12
	3	Personal Consumption Expenditures				      15
	4	Consumer Financing Environment, 2000-2010			      18
	5	Building Construction Expenditures				      21
	6	Residential Building Construction Expenditures			      23
	7	New Housing Indicators						      28
	8	Housing Stock by Type						      31
	9	Residential Improvement & Repair Expenditures			      33
	10	Nonresidential Building Construction Expenditures		      36
	11	Nonresidential Building Improvement & Repair Expenditures	      37
	12	Nonresidential Building Floor Space				      39
	13	Wall Coverings Market, 2000-2010				      42
	14	Wall Coverings Pricing Trends					      45
	15	Wall Coverings Foreign Trade					      55
	16	Wall Space Coverings Comparison					      61

		SECTION III -- PRODUCTS
	1	Wall Coverings Demand by Product				      65
	2	Wall Panels Supply & Demand					      68
	3	Wall Panels Demand by Product					      70
	4	Laminate Wall Panels Demand					      72
	5	Solid Wood Panels Demand					      80
	6	Other Wall Panels Demand					      82
	7	Wall Panels Demand by Market					      84
	8	Wallpaper Supply & Demand					      91
	9	Wallpaper Demand by Product					      95
	10	Wallpaper Demand by Market					     103
	11	Decorative Tile Supply & Demand					     106
	12	Decorative Tile Demand by Product				     108
	13	Decorative Tile Demand by Market				     116

		SECTION IV -- MARKETS
	1	Wall Coverings Demand by Market					     120
	2	Residential Wall Coverings Demand				     124
	3	New Residential Wall Coverings Demand				     126
	4	Residential Improvement & Repair Wall Coverings Demand		     130
	5	Residential Wall Coverings Demand by Housing Type		     132
	6	Single-Family Wall Coverings Demand				     134
	7	Multifamily Wall Coverings Demand				     136
	8	Manufactured Housing Wall Coverings Demand			     138
	9	Nonresidential Wall Coverings Demand				     141
	10	New Nonresidential Wall Coverings Demand			     144
	11	Nonresidential Improvement & Repair Wall Coverings Demand	     146
	12	Nonresidential Wall Coverings Demand by Building Type		     148
	13	Office & Commercial Wall Coverings Demand			     150
	14	Institutional Wall Coverings Demand				     152
	15	Industrial Wall Coverings Demand				     154
	16	Other Nonresidential Wall Coverings Demand			     156

		SECTION V -- REGIONS
	1	Gross Domestic Product by Region				     161
	2	Population by Region						     163
	3	Construction Expenditures by Region				     165
	4	Regional Housing Indicators					     167
	5	Wall Coverings Demand by Region					     169
	6	Northeast Wall Coverings Demand					     172
	7	Midwest Wall Coverings Demand					     176
	8	South Wall Coverings Demand					     181
	9	West Wall Coverings Demand					     187

		SECTION VI -- INDUSTRY STRUCTURE
	1	Wall Coverings Sales by Company, 2010				     191
	2	Selected Cooperative Agreements					     198

		      LIST OF CHARTS

    CHART NUMBER								    PAGE

		SECTION II -- MARKET ENVIRONMENT
	1	Year of Construction of Housing Stock, 2010			      31
	2	Wall Coverings Demand, 2000-2010				      43

		SECTION III -- PRODUCTS
	1	Wall Coverings Demand by Product, 2010				      66

		SECTION IV -- MARKETS
	1	Wall Coverings Demand by Market, 2010				     121

		SECTION V -- REGIONS
	1	Wall Coverings Demand by Region, 2010				     170

		SECTION VI -- INDUSTRY STRUCTURE
	1	Wall Coverings Market Share by Company, 2010			     195