Study #: 2473

Published: 05/2009

Pages: 269

Full Study Price: US$ 4,600

Per Page Price: US$ 30.00

Wall Coverings to 2013 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US wall coverings demand will reverse 2003-2008 declines and grow 4.2 percent annually through 2013. Decorative tile and finished gypsum board will be the fastest growing segments, with the tile market matching wall paneling demand by 2013. Wallpaper will make a long-awaited recovery based on new and improved products.

This study analyzes the $1.9 billion US wall coverings industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by product (e.g., wall paneling, decorative tile, wallpaper, finished gypsum board), and market (e.g., residential, nonresidential, new construction, improvements and repairs) and US geographic subregion.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 34 industry players, including OMNOVA Solutions, Formica, and Wilsonart.

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TABLE OF CONTENTS                                         

                                          
SECTION                                                                         PAGE

                 INTRODUCTION                                                     ix

          I.     EXECUTIVE SUMMARY                                                 1

         II.     MARKET ENVIRONMENT                                                4
                 General                                                           4
                 Macroeconomic Environment                                         4
                 Demographic Trends                                                9
                 Consumer Spending Outlook                                        12
                 Consumer Financing Overview                                      14
                 Building Construction Trends                                     18
                     Residential Construction                                     21
                       Housing Outlook                                            23
                       Housing Stock                                              28
                       Residential Improvements & Repairs                         32
                     Nonresidential Building Construction                         33
                       Office & Commercial Construction                           36
                       Institutional Construction                                 37
                       Industrial Construction                                    38
                       Transportation & Other Building Construction               38
                       Nonresidential Improvements & Repairs                      39
                       Nonresidential Building Space Trends                       40
                 Historical Market Trends                                         42
                 Pricing                                                          46
                 Environmental Issues                                             48
                     Manufacturing Issues                                         48
                     Indoor Air Quality                                           51
                 World Overview                                                   54
                 Foreign Trade                                                    56
                     Imports                                                      58
                     Exports                                                      60
                 Competitive Wall Coverings Outlook                               61
                 
        III.     PRODUCTS                                                         64
                 General                                                          64
                 Wall Paneling                                                    68
                     Products                                                     69
                       Sheet Paneling                                             71
                       Solid Wood Paneling                                        77          
                     Markets                                                      79
                     Suppliers                                                    82
                 Decorative  Tile                                                 84
                     Products                                                     86
                       Ceramic Tile                                               87
                       Glass Tile                                                 88
                       Porcelain Tile                                             90
                       Other Decorative Tile                                      92
                     Markets                                                      93
                     Suppliers                                                    95
                 Wallpaper                                                        96
                     Products                                                     99
                       Fabric-Backed Vinyl                                       104
                       Paper-Backed Vinyl                                        105
                       Vinyl-Coated Paper                                        106
                       Other Wallpaper                                           107
                     Markets                                                     110
                     Suppliers                                                   111
                 Finished Gypsum Board                                           112
                     Products                                                    113
                       Finished Mobile Home Gypsum Board                         115
                       Other Finished Gypsum Board                               117
                     Markets                                                     118
                     Suppliers                                                   119

         IV.     MARKETS                                                         120
                 General                                                         120
                 Residential Markets                                             123
                     New Housing                                                 127
                     Residential Improvement & Repair                            129
                     Demand by Housing Type                                      133
                       Single-Family                                             135
                       Multifamily                                               137
                       Manufactured Housing                                      139                                    
                 Nonresidential Markets                                          141
                     New Building                                                145
                     Improvement & Repair                                        148
                     Demand by Building Type                                     151
                       Office & Commercial                                       153
                       Institutional                                             155
                       Industrial                                                157
                       Other Nonresidential                                      159

          V.     REGIONS                                                         161
                 General                                                         161
                 Regional Demographic & Economic Trends                          163
                     Economic Outlook                                            163
                     Population Patterns                                         165
                     Construction Activity                                       167
                     Housing Trends                                              170
                 Regional Demand for Wall Coverings                              171
                     Northeast                                                   174
                       New England                                               177
                       Middle Atlantic                                           178
                     Midwest                                                     179
                       East North Central                                        181
                       West North Central                                        182
                     South                                                       183
                       South Atlantic                                            186
                       East South Central                                        188
                       West South Central                                        189
                     West                                                        190
                       Mountain                                                  192
                       Pacific                                                   193

         VI.     INDUSTRY STRUCTURE                                              195
                 General                                                         195
                 Industry Composition & Market Share                             198
                 Acquisitions & Divestitures                                     202
                 Cooperative Agreements                                          204
                 Competitive Strategies                                          206                                         
                 Manufacturing                                                   209
                 Marketing                                                       210
                 Distribution                                                    212
                 COMPANY PROFILES                                                214
                     ACCRA Fine Wood Products                                    215
                     Adorn LLC, see Patrick Industries
                     Armstrong World Industries Incorporated                     216
                     Blonder Company                                             217
                     Blue Mountain Wallcoverings Incorporated                    218
                     BPB plc, see Saint-Gobain
                     Brewster Home Fashions                                      219
                     Ceramicas de Foix SA, see Corporacion Empresarial Roca
                     Commercial Furniture Group Incorporated                     221
                     Corporacion Empresarial Roca SA                             222
                     Crossville Incorporated                                     224
                     Dal-Tile Corporation, see Mohawk Industries
                     Decorative Panels International Incorporated                225
                     Design Tex Incorporated, see Steelcase
                     Fletcher Building Limited                                   227
                     Florida Tile Incorporated, see Panariagroup
                     Formica Corporation, see Fletcher Building
                     Foss Manufacturing Company LLC                              229
                     Georgia-Pacific LLC, see Koch Industries
                     Hytex Industries Incorporated, see Foss Manufacturing
                     Illinois Tool Works Incorporated                            230
                     Jacaranda Incorporated                                      232
                     KI                                                          233
                     Koch Industries Incorporated                                234
                     Len-Tex Corporation                                         237
                     Marazzi Group SpA                                           238
                     Mohawk Industries Incorporated                              240
                     National Gypsum Company                                     243
                     OMNOVA Solutions Incorporated                               244
                     Owens Corning                                               247
                     Pallas Textiles, see KI
                     Panariagroup Industrie Ceramiche SpA                        249
                     Patrick Industries Incorporated                             251
                     RJF International Corporation                               253
                     RJ Millwork Solutions                                       256
                     Roca Tile Group, see Corporacion Empresarial Roca
                     Roysons Corporation                                         257
                     RPM International Incorporated                              258
                     Saint-Gobain                                                259
                     Schumacher (F) & Company                                    262
                     Seabrook Wallcoverings Incorporated                         263
                     Sellers & Josephson Incorporated                            264
                     Steelcase Incorporated                                      265
                     US Vinyl Manufacturing Corporation                          266
                     Warner Company, see RJF
                     Wilsonart International Incorporated, see Illinois Tool Works
                     York Wallcoverings Incorporated                             267
                     Zinsser Company Incorporated, see RPM
                 Additional Companies Mentioned in Study                         269


                                   LIST OF TABLES
                                         
TABLE NUMBER                                                                    PAGE

                 SECTION I -- EXECUTIVE SUMMARY
                 Summary Table                                                     3

                 SECTION II -- MARKET ENVIRONMENT
           1     Macroeconomic Indicators                                          9
           2     Population & Households                                          12
           3     Personal Consumption Expenditures                                14
           4     Consumer Financing Environment, 1998-2008                        18
           5     Building Construction Expenditures                               21
           6     Residential Building Construction Expenditures                   23
           7     New Housing Indicators                                           28
           8     Housing Stock by Type                                            31
           9     Residential Improvement & Repair Expenditures                    33
          10     Nonresidential Building Construction Expenditures                36
          11     Nonresidential Improvement & Repair Expenditures                 40
          12     Nonresidential Building Floor Space                              42
          13     Wall Coverings Demand, 1998-2008                                 45
          14     Wall Coverings Pricing Trends                                    48
          15     Wall Coverings Foreign Trade                                     58
          16     Wall Space Coverings Comparison                                  63

                 SECTION III -- PRODUCTS
           1     Wall Coverings Demand by Product                                 67
           2     Wall Paneling Supply & Demand                                    69
           3     Wall Paneling Demand by Product                                  71
           4     Sheet Paneling Demand by Surface                                 73
           5     Solid Wood Paneling Demand                                       79
           6     Wall Paneling Demand by Market                                   82
           7     Decorative Tile Supply & Demand                                  85
           8     Decorative Tile Demand by Product                                87
           9     Decorative Tile Demand by Market                                 94
          10     Wallpaper Supply & Demand                                        99
          11     Wallpaper Demand by Product                                     103
          12     Wallpaper Demand by Market                                      111
          13     Finished Gypsum Board Demand                                    113
          14     Finished Gypsum Board Demand by Product                         115
          15     Finished Gypsum Board Demand by Market                          118

                 SECTION IV -- MARKETS
           1     Wall Coverings Demand by Market                                 122
           2     Residential Wall Coverings Demand                               126
           3     New Residential Wall Coverings Demand                           129
           4     Residential Improvement & Repair Wall Coverings Demand          133
           5     Residential Wall Coverings Demand by Housing Type               135
           6     Single-Family Wall Coverings Demand                             137
           7     Multifamily Wall Coverings Demand                               139
           8     Manufactured Housing Wall Coverings Demand                      141
           9     Nonresidential Wall Coverings Demand                            145
          10     New Nonresidential Wall Coverings Demand                        148
          11     Nonresidential Improvement & Repair Wall Coverings
                     Demand                                                      151
          12     Nonresidential Wall Coverings Demand by Building Type           153
          13     Office & Commercial Wall Coverings Demand                       155
          14     Institutional Wall Coverings Demand                             157
          15     Industrial Wall Coverings Demand                                158
          16     Other Nonresidential Wall Coverings Demand                      160

                 SECTION V -- REGIONS
           1     Gross Domestic Product by Region                                165
           2     Population by Region                                            167
           3     Construction Expenditures by Region                             169
           4     Regional Housing Indicators                                     171
           5     Wall Coverings Demand by Region                                 173
           6     Northeast Region Demand for Wall Coverings                      177
           7     Midwest Region Demand for Wall Coverings                        181
           8     South Region Demand for Wall Coverings                          186
           9     West Region Demand for Wall Coverings                           192
                 
                 SECTION VI -- INDUSTRY STRUCTURE
           1     Wall Coverings Sales by Company, 2008                           197
           2     Selected Acquisitions & Divestitures                            203
           3     Selected Cooperative Agreements                                 205


                                   LIST OF CHARTS
                                         
CHART NUMBER                                                                    PAGE

                 SECTION  II -- MARKET ENVIRONMENT
           1     Year of Construction of Housing Stock, 2008                      31
           2     Wall Coverings Demand, 1998-2008                                 45

                 SECTION III -- PRODUCTS
           1     Wall Coverings Demand by Product, 2008                           67

                 SECTION IV -- MARKETS
           1     Wall Coverings Demand by Market, 2008                           123

                 SECTION V -- REGIONS
           1     Wall Coverings Demand by Region, 2008                           174

                 SECTION VI -- INDUSTRY STRUCTURE
           1     Wall Coverings Market Share by Company, 2008                    200
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