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Inform your business decisions - authoritative
market research - reliable forecasts Learn more about our industry study - purchase by the page or the full report: Study #: 2697 Published: 12/2010 Pages: 263 Full Study Price: US$ 4,900 Per Page Price: US$ 35.00 (text) | 60.00 (table) Wipes to 2014 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends US wipes demand will rise 4.3 percent annually through 2014. Growth will decelerate from the 2004 to 2009 period, due to maturing markets and a shift toward more environmentally friendly consumer goods and cleaning methods. Disinfectant and electrostatic wipes will be the fastest growing types, and the industrial market will outpace the consumer segment. This study analyzes the $1.8 billion US wipes industry. It presents historical demand data for the years 1999, 2004 and 2009, and forecasts for 2014 and 2019 by market (e.g., personal care, household care, health care, manufacturing, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens) and chemical (e.g., solvents, surfactants, fragrances). The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry participants, including Procter & Gamble, Kimberly-Clark and Clorox.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 4
Demographic Trends 8
Household Trends 11
Consumer Spending Trends 13
Cosmetic & Toiletry Industry Outlook 15
Specialty Household Cleaners Industry Outlook 17
Manufacturing Outlook 20
Health Care Facilities 23
Retail Sector Trends 26
Retail Wipes Market Overview 28
Competitive Wiping Products Overview 30
Pricing Trends 33
Environmental & Regulatory Issues 34
Consumer Wipe Regulations 35
Industrial Wipe Regulations 36
Flushability & Other Environmental Issues 37
Historical Market Trends 38
International Activity & Foreign Trade 40
III. PRODUCT & MARKET OVERVIEW 43
Product Outlook 43
Wet Wipes 47
Dry Wipes 49
Market Overview 51
IV. CONSUMER MARKETS 54
General 54
Personal Care 57
Baby Wipes 61
Products & Materials 64
Retail Market Trends 66
Producers 68
Hand & Body Wipes 69
Personal Hygiene Wipes 70
Bathroom Hygiene Wipes 72
Feminine Hygiene Wipes 74
General Purpose Bathing Wipes 75
Other Personal Hygiene Wipes 76
Moist Towelettes 77
Medicated Wipes 79
Other Hand & Body Wipes 82
Facial Wipes 83
Cleansing Wipes 85
Other Facial Wipes 88
Other Personal Care Wipes 91
Household Care 93
General Purpose Cleaning Wipes 97
Floor Care Wipes 100
Other Household Care Wipes 103
Other Consumer 106
Automotive Wipes 108
Pet Care Wipes 109
All Other Consumer Wipes 110
V. INDUSTRIAL MARKETS 112
General 112
Health Care 115
Primary & Emergency Care 120
Long Term Care 121
Manufacturing 122
Special Purpose Wipes 125
General Purpose Wipes 132
Commercial 135
Foodservice Wipes 136
Other Commercial Wipes 138
Other Industrial 141
VI. RAW MATERIALS 144
General 144
Substrates 145
Spunlaced Nonwovens 147
Airlaid Nonwovens 151
Other Substrates 153
Chemicals 155
Solvents 157
Surfactants 158
Fragrances 159
Other Chemicals 161
VII. INDUSTRY STRUCTURE 164
General 164
Market Share 167
Converters’ Level 168
Retail Level 171
Industry Restructuring 174
Competitive Strategies 174
New Product Development 175
Product Line Extension 176
Low Cost Position 177
Product Placement 178
Market Segmentation 180
Cooperative Agreements 181
Manufacturing 182
Contract Manufacturing 184
Packaging Trends 186
Marketing & Advertising 188
Distribution 189
Company Profiles 191
Ahlstrom Corporation 193
American Hygienics Corporation 195
Berkshire Corporation 196
Buckeye Technologies Incorporated 198
Chicopee, see Polymer Group
Clorox Company 200
Concert Industries, see Glatfelter (PH)
Contec Incorporated 202
Covidien plc 204
DuPont (EI) de Nemours 205
Energizer Holdings Incorporated 208
Fibematics Incorporated 209
Freudenberg & Company KG 211
Georgia-Pacific, see Koch Industries
Glatfelter (PH) Company 213
GOJO Industries Incorporated 214
HDK Industries Incorporated 215
Holm (Jacob) & Sons AG 216
Illinois Tool Works Incorporated 217
ITW Chemtronics, see Illinois Tool Works
J&J Consumer Products, see Johnson & Johnson
Johnson & Johnson 222
Johnson (SC) & Son Incorporated 225
Kimberly-Clark Corporation 226
Koch Industries Incorporated 229
Merfin Systems, see Buckeye Technologies
National Towelette Company Incorporated 231
Neutrogena, see Johnson & Johnson
New Pig Corporation 233
Nice-Pak Products Incorporated 235
Playtex Products, see Energizer Holdings
Polymer Group Incorporated 239
Procter & Gamble Company 241
Professional Disposables International, see Nice-Pak Products
Reckitt Benckiser plc 244
Rockline Industries Incorporated 246
Royal Paper Converting Incorporated 247
Sage Products Incorporated 248
SCA Tissue North America, see Svenska Cellulosa
STERIS Corporation 249
Svenska Cellulosa AB 251
Techspray, see Illinois Tool Works
3M Company 253
Triad Group Incorporated 255
Tufco Technologies Incorporated 257
Unilever Group 259
Additional Companies Mentioned in Study 261
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 10
3 Households & Household Stock 13
4 Personal Consumption Expenditures 15
5 Cosmetic & Toiletry Supply & Demand 17
6 Specialty Household Cleaner Demand 19
7 Manufacturers’ Shipments 22
8 Health Care Facilities 25
9 Retail Sales 28
10 Retail Wipes Market 30
11 Competitive Wiping Products Demand 32
12 Wipes Prices 34
13 Wipes Market, 1999-2009 39
SECTION III -- PRODUCT & MARKET OVERVIEW
1 Wipes Demand by Type & Substrate 46
2 Wet Wipes Demand by Market & Application 49
3 Dry Wipes Demand by Market & Application 51
4 Wipes Demand by Market 53
SECTION IV -- CONSUMER MARKETS
1 Consumer Wipes Demand by Market 56
2 Personal Care Wipes Demand by Application 60
3 Baby Wipes Demand 64
4 Hand & Body Wipes Demand 70
5 Personal Hygiene Wipes Demand 72
6 Moist Towelettes Demand 79
7 Medicated Wipes Demand 81
8 Other Hand & Body Wipes Demand 83
9 Facial Wipes Demand 85
10 Facial Cleansing Wipes Demand 88
11 Other Facial Wipes Demand 91
12 Other Personal Care Wipes Demand 93
13 Household Care Wipes Demand by Application 96
14 General Purpose Cleaning Wipes Demand 99
15 Floor Care Wipes Demand 103
16 Other Household Care Wipes Demand 106
17 Other Consumer Wipes Demand 108
SECTION V -- INDUSTRIAL MARKETS
1 Industrial Wipes Demand by Market 114
2 Health Care Wipes Demand 119
3 Manufacturing Wipes Demand by Application 125
4 Special Purpose Wipes Demand 127
5 General Purpose Wipes Demand 134
6 Commercial Wipes Demand 136
7 Foodservice Wipes Demand 138
8 Other Commercial Wipes Demand 141
9 Other Industrial Wipes Demand 143
SECTION VI -- RAW MATERIALS
1 Raw Materials Demand in Wipes 145
2 Substrate Demand in Wipes 147
3 Spunlaced Nonwoven Demand in Wipes 150
4 Airlaid Nonwoven Demand in Wipes 153
5 Other Substrates Demand in Wipes 155
6 Chemical Demand in Wipes 156
7 Solvent Demand in Wipes 158
8 Surfactant Demand in Wipes 159
9 Fragrance Demand in Wipes 160
10 Other Chemicals Demand in Wipes 163
SECTION VII -- INDUSTRY STRUCTURE
1 US Wipes Sales by Company, 2009 166
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Wipes Demand, 1999-2009 40
SECTION III -- PRODUCT & MARKET OVERVIEW
1 Wipes Demand by Type, 1999-2019 47
SECTION IV -- CONSUMER MARKETS
1 Consumer Wipes Demand by Market, 2009 57
2 Personal Care Wipes Demand by Application, 2009 61
3 Baby Wipes Retail Sales, 2009 68
4 Household Care Wipes Demand by Application, 2009 97
SECTION V -- INDUSTRIAL MARKETS
1 Industrial Wipes Demand by Market, 2009 115
SECTION VII -- INDUSTRY STRUCTURE
1 US Wipes Converter Market Share, 2009 169
2 US Retail Market Share, 2009 173
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