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Study #: 3198

Published: 12/2014

Pages: 502

Full Study Price: US$ 6,500

Per Page Price: US$ 35.00 (text) | 60.00 (table)

World Motorcycles - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

World demand for motorcycles will rise 5.9 percent yearly to 132.4 million units in 2018, valued at $119.5 billion. The Asia/Pacific region will remain the dominant market, while the Africa/Mideast region grows the fastest. E-bikes and other electric motorcycles will capture market share from internal combustion engine (ICE) models in most countries.

This study analyzes the 99.5 million unit world motorcycle industry. It presents historical demand data (2003, 2008 and 2013) and forecasts (2018 and 2023) by type (e.g., scooters, mopeds and motorbikes; light motorcycles; medium and heavy motorcycles; electric bicycles and mopeds; electric scooters), world region, and for 23 countries.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 38 industry players, including Honda, Yamaha and Hero MotoCorp.

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				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							       x

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		World Economic Overview						       5
		   Recent Historical Trends					       5
		   World Economic Outlook					       6
		World Demographic Overview					      10
		Population							      10
		Urban Population						      13
		Households							      14
		World Personal Income Trends					      16
		World Light Vehicle Overview					      18
		   Production							      19
		   Demand							      21
		Legal & Regulatory Environment					      24
		   Restrictions on Motorcycle Use				      26
		   Rider Safety							      28
		   Exhaust Emissions						      30
		Pricing Patterns						      33
		   By Region							      33
		   By Product							      36
		Technology Trends						      39
		   Internal Combustion Engine Motorcycles			      40
		   Electric Motorcycles						      41

	III.	OVERVIEW							      43
		General								      43
		Two Market Models:  Developed Versus Emerging			      44
		   Historical Context:  Japan in the 1950s			      45
		   Forecast Model Inputs					      49
		      Income Distribution					      49
		      Age & Demographics					      50
		      Climate							      52
		      Safety Concerns						      52
		      Other Factors						      53
		   Model Fit & Implementation					      54
		Regional Overview						      57
		   Demand by Unit						      59
		   Demand by Value						      62
		   Motorcycles in Use						      64
		   Production							      68
		   International Trade						      72
		Demand by Type							      75
		   Internal Combustion Engine					      79
		      Scooters, Mopeds, & Motorbikes				      83
		      Light Motorcycles						      86
		      Medium & Heavy Motorcycles				      87
		   Electric Motorcycles						      89
		      Bicycles & Mopeds						      92
		      Scooters & Other						      95

	IV.	NORTH AMERICA							      97
		General								      97
		Motorcycle Supply & Demand					      98
		Motorcycle Market Outlook					     102
		United States							     105
		Canada								     114
		Mexico								     119

	V.	WESTERN EUROPE							     128
		General								     128
		Motorcycle Supply & Demand					     130
		Motorcycle Market Outlook					     134
		Germany								     137
		France								     144
		Italy								     150
		Spain								     157
		United Kingdom							     164
		Other Western Europe						     171

	VI.	ASIA/PACIFIC							     179
		General								     179
		Motorcycle Supply & Demand					     181
		Motorcycle Market Outlook					     184
		China								     187
		India								     197
		Indonesia							     206
		Vietnam								     214
		Thailand							     221
		Burma								     230
		Pakistan							     237
		Philippines							     244
		Japan								     250
		Taiwan								     258
		Malaysia							     265
		South Korea							     272
		Other Asia/Pacific						     279

	VII.	OTHER REGIONS							     287
		Central & South America						     287
		   General							     287
		   Motorcycle Supply & Demand					     288
		   Motorcycle Market Outlook					     293
		   Brazil							     295
		   Argentina							     303
		   Other Central & South America				     309
		Eastern Europe							     316
		   General							     316
		   Motorcycle Supply & Demand					     318
		   Motorcycle Market Outlook					     322
		Africa/Mideast							     325
		   General							     325
		   Motorcycle Supply & Demand					     326
		   Motorcycle Market Outlook					     330
		   Nigeria							     332
		   Other Africa/Mideast						     340

	VIII.	INDUSTRY STRUCTURE						     349
		General								     349
		Industry Composition						     350
		Market Share							     353
		   ICE Motorcycle Market Share					     360
		   Electric Motorcycle Market Share				     362
		Competitive Strategies						     364
		Product Development & Manufacturing				     366
		Marketing & Distribution					     368
		Financial Requirements						     370
		Cooperative Agreements						     371
		Mergers & Acquisitions						     378
		Company Profiles						     380
		   Bajaj Auto Limited						     381
		   Bayerische Motoren Werke AG					     384
		   Benelli QJ, see Zhejiang Qianjiang Motorcycle
		   China Jialing Industrial Company Limited			     388
		   Chongqing Jianshe Motorcycle Company Limited			     390
		   Chongqing Lifan Industry Group Company Limited		     392
		   Daelim Industrial Company Limited				     393
		   Dafra da Amazonia Industria e Comercio de Motocicletas Limitada   395
		   Dayun Group Company Limited					     396
		   Ducati Motor Holding, see Volkswagen 
		   Eicher Motors Limited					     397
		   Erik Buell Racing , see Hero MotoCorp
		   Giant Manufacturing Company Limited				     399
		   Haojue Holdings Company Limited				     401
		   Haojue Suzuki Motorcycle Changzhou, see Haojue 
		      Holdings and Suzuki Motor
		   Harley-Davidson Incorporated					     402
		   Hero MotoCorp Limited					     406
		   HICOM-Yamaha Manufacturing Malaysia, see Hong 
		      Leong Industries Berhad and Yamaha Motor
		   Honda Motor Company Limited					     409
		   Hong Leong Industries Berhad					     416
		   Hong Leong Yamaha Motor, see Hong Leong Industries 
		      Berhad and Yamaha Motor 
		   Husqvarna Motorcycles, see KTM 
		   Jiangmen Dachangjiang Group, see Haojue Holdings
		   Jiangsu Xinri E-Vehicle Company Limited			     418
		   Jiangsu Yadea Technical Development Company Limited		     419
		   Kawai Motor Industry Guangzhou, see Luoyang 
		      Northern Enterprises Group 
		   Kawasaki Heavy Industries Limited				     420
		   KR Motors Company Limited					     424
		   KTM AG							     426
		   Kwang Yang Motor Company Limited				     429
		   Loncin Motor Company Limited					     431
		   Luoyang Northern Enterprises Group Company Limited		     433
		   MV Agusta Motor SpA						     435
		   Peugeot SA							     437
		   Piaggio & C. SpA						     439
		   Polaris Industries Incorporated				     443
		   Royal Enfield, see Eicher Motors
		   S&T Motors, see KR Motors 
		   Sanyang Industry Company Limited				     445
		   Shandong Bidewen Power Technology Company Limited		     447
		   Shandong Wuzheng Group Company Limited			     448
		   SMILE FC System, see Suzuki Motor 
		   Suzuki Motor Corporation					     449
		   Triumph Motorcycles Limited					     453
		   TVS Motor Company Limited					     455
		   Uralmoto JSC							     457
		   Volkswagen AG						     458
		   Yamaha Motor Company Limited					     460
		   Yamaha Motor Vietnam, see Hong Leong Industries 
		      Berhad and Yamaha Motor 
		   Zhejiang Qianjiang Motorcycle Company Limited		     470
		   Zongshen Industrial Group Company Limited			     472
		   Zongshen Piaggio Foshan Motorcycle, see Piaggio and 
		      Zongshen Industrial Group
		Other Companies Mentioned in Study				     475


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
	1	Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	World Gross Domestic Product					       9
	2	World Population by Region					      12
	3	World Urban Population by Region				      14
	4	World Households by Region					      16
	5	World Per Capita GDP by Region					      18
	6	World Light Vehicle Production by Region			      21
	7	World Light Vehicle Demand by Region				      24
	8	Sales-Weighted Motorcycle Manufacturing Pricing by Region	      36
	9	World Motorcycle Pricing Trends by Product			      39

		SECTION III -- OVERVIEW
	1	World Motorcycle Unit Demand by Region				      61
	2	World Motorcycle Value Demand by Region				      63
	3	World Motorcycles in Use by Engine Type & Region		      67
	4	World Motorcycle Production by Region				      71
	5	World Motorcycle Net Exports by Region				      75
	6	World Motorcycle Demand by Engine Type				      78
	7	World Internal Combustion Engine Motorcycle Demand 
		   by Type & Region						      82
	8	World Electric Motorcycle Demand by Type & Region		      91

		SECTION IV -- NORTH AMERICA
	1	North America:   Motorcycle Supply & Demand			     101
	2	North America:   Motorcycle Demand by Type			     105
	3	United States:   Motorcycle Supply & Demand			     110
	4	United States:   Motorcycle Demand by Type			     113
	5	Canada:   Motorcycle Supply & Demand				     117
	6	Canada:   Motorcycle Demand by Type				     119
	7	Mexico:   Motorcycle Supply & Demand				     124
	8	Mexico:   Motorcycle Demand by Type				     127

		SECTION V -- WESTERN EUROPE
	1	Western Europe:   Motorcycle Supply & Demand			     133
	2	Western Europe:   Motorcycle Demand by Type			     136
	3	Germany:   Motorcycle Supply & Demand				     141
	4	Germany:   Motorcycle Demand by Type				     143
	5	France:   Motorcycle Supply & Demand				     147
	6	France:   Motorcycle Demand by Type				     149
	7	Italy:   Motorcycle Supply & Demand				     154
	8	Italy:   Motorcycle Demand by Type				     157
	9	Spain:   Motorcycle Supply & Demand				     161
	10	Spain:   Motorcycle Demand by Type				     164
	11	United Kingdom:   Motorcycle Supply & Demand			     168
	12	United Kingdom:   Motorcycle Demand by Type			     170
	13	Other Western Europe:   Motorcycle Supply & Demand		     175
	14	Other Western Europe:   Motorcycle Demand by Type		     178

		SECTION VI -- ASIA/PACIFIC
	1	Asia/Pacific:   Motorcycle Supply & Demand			     183
	2	Asia/Pacific:   Motorcycle Demand by Type			     187
	3	China:   Motorcycle Supply & Demand				     193
	4	China:   Motorcycle Demand by Type				     197
	5	India:   Motorcycle Supply & Demand				     202
	6	India:   Motorcycle Demand by Type				     205
	7	Indonesia:   Motorcycle Supply & Demand				     210
	8	Indonesia:   Motorcycle Demand by Type				     213
	9	Vietnam:   Motorcycle Supply & Demand				     218
	10	Vietnam:   Motorcycle Demand by Type				     221
	11	Thailand:   Motorcycle Supply & Demand				     226
	12	Thailand:   Motorcycle Demand by Type				     229
	13	Burma:   Motorcycle Supply & Demand				     234
	14	Burma:   Motorcycle Demand by Type				     236
	15	Pakistan:   Motorcycle Supply & Demand				     241
	16	Pakistan:   Motorcycle Demand by Type				     244
	17	Philippines:   Motorcycle Supply & Demand			     248
	18	Philippines:   Motorcycle Demand by Type			     250
	19	Japan:   Motorcycle Supply & Demand				     255
	20	Japan:   Motorcycle Demand by Type				     258
	21	Taiwan:   Motorcycle Supply & Demand				     263
	22	Taiwan:   Motorcycle Demand by Type				     265
	23	Malaysia:   Motorcycle Supply & Demand				     269
	24	Malaysia:   Motorcycle Demand by Type				     272
	25	South Korea:   Motorcycle Supply & Demand			     276
	26	South Korea:   Motorcycle Demand by Type			     278
	27	Other Asia/Pacific:   Motorcycle Supply & Demand		     283
	28	Other Asia/Pacific:   Motorcycle Demand by Type			     286

		SECTION VII -- OTHER REGIONS
	1	Central & South America:   Motorcycle Supply & Demand		     292
	2	Central & South America:   Motorcycle Demand by Type		     295
	3	Brazil:   Motorcycle Supply & Demand				     300
	4	Brazil:   Motorcycle Demand by Type				     303
	5	Argentina:   Motorcycle Supply & Demand				     307
	6	Argentina:   Motorcycle Demand by Type				     309
	7	Other Central & South America:   Motorcycle Supply 
		   & Demand							     313
	8	Other Central & South America:   Motorcycle Demand 
		   by Type							     316
	9	Eastern Europe:   Motorcycle Supply & Demand			     321
	10	Eastern Europe:   Motorcycle Demand by Type			     324
	11	Africa/Mideast:   Motorcycle Supply & Demand			     329
	12	Africa/Mideast:   Motorcycle Demand by Type			     332
	13	Nigeria:   Motorcycle Supply & Demand				     337
	14	Nigeria:   Motorcycle Demand by Type				     340
	15	Other Africa/Mideast:   Motorcycle Supply & Demand		     345
	16	Other Africa/Mideast:   Motorcycle Demand by Type		     348

		SECTION VIII -- INDUSTRY STRUCTURE
	1	World Motorcycle Sales by Company, 2013				     352
	2	Selected Cooperative Agreements					     373
	3	Selected Acquisitions & Divestitures				     380


				      LIST OF CHARTS

    CHART NUMBER								    PAGE



		SECTION III -- OVERVIEW
	1	Motorcycle Versus Passenger Car Sales Trends  in Japan, 
		   1950-2013							      46
	2	Ratio of Motorcycle to Passenger Car Sales in Japan, 
		   1950-2013							      47
	3	Relationship of Per Capita GDP to Relative Motorcycle 
		   Sales Dominance in Japan, 1950-1970			      	      48
	4	Relationship of Income Distribution to Per Capita GDP, 2013	      50
	5	Median Age of Population in Selected Countries, 2013		      51
	6	US Motorcycle Traffic Fatalities by Age Group, 2001 & 2010	      53
	7	Comparison of Per Capita GDP & Motorcycle 
		   Sales Dominance						      55
	8	Typical Motorcycle Market Transition Points for Selected 
		   Countries, 2013						      56
	9	World Motorcycle Demand by Region, 2013				      58
	10	World Motorcycle Production by Region, 2013			      72
	11	World Motorcycle Demand by Engine Type, 2003-2023		      79
	12	World Combustion Motorcycle Demand by Type, 2003-2023		      83
	13	World Electric Motorcycle Demand by Type, 2003-2023		      92

		SECTION IV -- NORTH AMERICA
	1	North America:  Motorcycle Demand by Country, 2013		     102

		SECTION V -- WESTERN EUROPE
	1	Western Europe:  Motorcycle Demand by Country, 2013		     134

		SECTION VI -- ASIA/PACIFIC
	1	Asia/Pacific:  Motorcycle Demand by Country, 2013		     184

		SECTION VIII -- INDUSTRY STRUCTURE
	1	World Motorcycle Market Share in Units, 2013			     354
	2	World Motorcycle Market Share in Dollars, 2013			     355
	3	World ICE Motorcycle Market Share, 2013				     362
	4	Electric Motorcycle Market Share, 2013				     364




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