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Inform your business decisions - authoritative
market research - reliable forecasts Learn more about our industry study - purchase by the page or the full report: Study #: 2791 Published: 09/2011 Pages: 406 Full Study Price: US$ 6,100 Per Page Price: US$ 35.00 (text) | 60.00 (table) World Motorcycles to 2015 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends World demand for motorcycles will grow 7.0 percent annually through 2015. Motorcycles powered by internal combustion engines (ICEs) will grow slower than electric powered motorcycles (e-cycles). The North American market will see the strongest growth as the US begins to regain lost ICE motorcycle volume and sees additional e-cycle growth. This study analyzes the 88 million unit world motorcycle industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., scooters, mopeds and motorbikes; light motorcycles; medium/heavy motorcycles), world region and for 22 major countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 industry players, including Honda, Yamaha and Harley-Davidson.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Overview 11
Population 12
Urban Population 13
World Personal Income Trends 15
World Light Vehicle Overview 16
Light Vehicle Production 17
Light Vehicle Demand 19
Legal & Regulatory Issues 21
Restrictions on Motorcycle Use 22
Rider Safety 23
Exhaust Emissions 25
Pricing Patterns 27
Technological Trends 29
ICE Motorcycle Innovations 30
Electric Cycle Innovations 31
III. OVERVIEW 32
General 32
Two Market Models: Developed Versus Emerging 33
Historical Context: Japan in the 1950s 34
Forecast Model Inputs 37
Income Distribution 38
Age & Demographics 39
Climate 41
Safety 41
Other Factors 42
Model Fit & Implementation 43
Regional Overview 45
Motorcycle Demand by Unit 46
Motorcycle Demand by Value 49
Motorcycles in Use 51
Motorcycle Production 54
International Trade 56
Demand by Type 57
Internal Combustion Engine Motorcycles 60
Scooters, Mopeds & Motorbikes 64
Light Motorcycles 65
Medium/Heavy Motorcycles 65
Electric Motorcycles 67
IV. NORTH AMERICA 70
General 70
Motorcycle Supply & Demand 71
Motorcycle Outlook & Suppliers 73
United States 76
Canada 82
Mexico 88
V. WESTERN EUROPE 94
General 94
Motorcycle Supply & Demand 95
Motorcycle Outlook & Suppliers 98
Italy 101
France 107
Germany 113
Spain 119
United Kingdom 125
Other Western Europe 131
VI. ASIA/PACIFIC 138
General 138
Motorcycle Supply & Demand 140
Motorcycle Outlook & Suppliers 142
China 145
India 154
Indonesia 161
Vietnam 167
Thailand 174
Pakistan 180
Japan 185
Philippines 193
Taiwan 198
Malaysia 205
South Korea 212
Other Asia/Pacific 217
VII. OTHER REGIONS 224
Central & South America 224
Motorcycle Supply & Demand 225
Motorcycle Outlook & Suppliers 228
Brazil 230
Argentina 236
Other Central & South America 242
Eastern Europe 248
Motorcycle Supply & Demand 250
Motorcycle Outlook & Suppliers 252
Africa/Mideast 254
Motorcycle Supply & Demand 256
Motorcycle Outlook & Suppliers 258
Nigeria 260
Other Africa/Mideast 267
VIII. INDUSTRY STRUCTURE 274
General 274
Industry Composition 275
Market Share 277
Competitive Strategies 280
Industry Globalization Trends 282
Research & New Product Development 283
Manufacturing 285
Marketing & Distribution 287
Cooperative Agreements 289
Mergers & Acquisitions 295
Company Profiles 296
Bajaj Auto Limited 297
Bayerische Motoren Werke AG 300
Benelli, see Zhejiang Qianjiang Motorcycle
Big Dog Motorcycles LLC 302
China Jialing Industrial Company Limited 303
Chongqing Jianshe Motorcycle Company Limited 305
Chongqing Lifan Industry Group Company Limited 307
Chongqing Loncin Industry Group Company Limited 308
Dachangjiang Group Company Limited 309
Daelim Industrial Company Limited 311
Dafra da Amazonia Industria e Comercio de Motocicletas Limitada 312
Ducati Motor Holding SpA 313
Eicher Motors Limited 314
Giant Manufacturing Company Limited 316
Guangzhou Motors Group Company Limited 317
Guangzhou Tianma Group Tianma Motorcycle Company Limited 319
Haojue Suzuki Motorcycle Changzhou, see
Dachangjiang Group and Suzuki Motor
Harley-Davidson Incorporated 320
HICOM-Yamaha Manufacturing Malaysia, see Hong
Leong Industries and Yamaha Motor
Honda Motor Company Limited 324
Hong Leong Industries Berhad 330
Hong Leong Yamaha Motor, see Hong Leong Industries
and Yamaha Motor
Husqvarna Motorcycles, see Bayerische Motoren Werke
Indian Motorcycle, see Polaris Industries
Jinan Qingqi Motorcycle Company Limited 332
Jincheng Corporation 333
Kawai Motor Industry Guangzhou, see Luoyang
Northern Enterprises Group
Kawasaki Heavy Industries Limited 336
KTM Power Sports AG 340
Kwang Yang Motor Company Limited 342
Luoyang Northern Enterprises Group Company Limited 344
MV Agusta Motor SpA 346
Nanjing Jincheng Motorcycle, see Jincheng and Suzuki Motor
Peugeot SA 347
Piaggio & Company SpA 349
Polaris Industries Incorporated 353
S&T Motors Company Limited 355
Sanyang Industry Company Limited 357
Suzuki Motor Corporation 359
Suzuki Motorcycle R&D, see Dachangjiang Group and Suzuki Motor
Triumph Motorcycles Limited 364
TVS Motor Company Limited 365
Yamaha Motor Company Limited 367
Yamaha Motor Vietnam, see Hong Leong Industries and
Yamaha Motor
Zhejiang Qianjiang Motorcycle Company Limited 375
Zongshen Industrial Group Company Limited 377
Other Companies Mentioned in Study 380
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 11
2 World Population by Region 13
3 World Urban Population by Region 14
4 World Per Capita GDP by Region 16
5 World Light Vehicle Production by Region 19
6 World Light Vehicle Demand by Region 21
7 Weighted-Average Motorcycle Pricing by Region 29
SECTION III -- OVERVIEW
1 World Motorcycle Unit Demand by Region 48
2 World Motorcycle Revenue by Region 50
3 World Motorcycles in Use by Region 53
4 World Motorcycle Production by Region 55
5 World Motorcycle Net Exports by Region 57
6 World Motorcycle Demand by Engine Type 60
7 World Internal Combustion Engine Motorcycle Demand
by Type & Region 63
8 World Electric Motorcycle Demand by Type & Region 69
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Supply & Demand 72
2 North America: Motorcycle Demand by Type 75
3 United States: Motorcycle Supply & Demand 79
4 United States: Motorcycle Demand by Type 82
5 Canada: Motorcycle Supply & Demand 85
6 Canada: Motorcycle Demand by Type 88
7 Mexico: Motorcycle Supply & Demand 91
8 Mexico: Motorcycle Demand by Type 93
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Supply & Demand 97
2 Western Europe: Motorcycle Demand by Type 101
3 Italy: Motorcycle Supply & Demand 104
4 Italy: Motorcycle Demand by Type 107
5 France: Motorcycle Supply & Demand 110
6 France: Motorcycle Demand by Type 113
7 Germany: Motorcycle Supply & Demand 116
8 Germany: Motorcycle Demand by Type 119
9 Spain: Motorcycle Supply & Demand 122
10 Spain: Motorcycle Demand by Type 125
11 United Kingdom: Motorcycle Supply & Demand 128
12 United Kingdom: Motorcycle Demand by Type 131
13 Other Western Europe: Motorcycle Supply & Demand 134
14 Other Western Europe: Motorcycle Demand by Type 137
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Supply & Demand 141
2 Asia/Pacific: Motorcycle Demand by Type 145
3 China: Motorcycle Supply & Demand 150
4 China: Motorcycle Demand by Type 154
5 India: Motorcycle Supply & Demand 157
6 India: Motorcycle Demand by Type 161
7 Indonesia: Motorcycle Supply & Demand 164
8 Indonesia: Motorcycle Demand by Type 167
9 Vietnam: Motorcycle Supply & Demand 171
10 Vietnam: Motorcycle Demand by Type 174
11 Thailand: Motorcycle Supply & Demand 177
12 Thailand: Motorcycle Demand by Type 180
13 Pakistan: Motorcycle Supply & Demand 183
14 Pakistan: Motorcycle Demand by Type 185
15 Japan: Motorcycle Supply & Demand 189
16 Japan: Motorcycle Demand by Type 192
17 Philippines: Motorcycle Supply & Demand 195
18 Philippines: Motorcycle Demand by Type 198
19 Taiwan: Motorcycle Supply & Demand 202
20 Taiwan: Motorcycle Demand by Type 205
21 Malaysia: Motorcycle Supply & Demand 208
22 Malaysia: Motorcycle Demand by Type 211
23 South Korea: Motorcycle Supply & Demand 214
24 South Korea: Motorcycle Demand by Type 217
25 Other Asia/Pacific: Motorcycle Supply & Demand 220
26 Other Asia/Pacific: Motorcycle Demand by Type 223
SECTION VII -- OTHER REGIONS
1 Central & South America: Motorcycle Supply & Demand 227
2 Central & South America: Motorcycle Demand by Type 230
3 Brazil: Motorcycle Supply & Demand 233
4 Brazil: Motorcycle Demand by Type 236
5 Argentina: Motorcycle Supply & Demand 239
6 Argentina: Motorcycle Demand by Type 242
7 Other Central & South America: Motorcycle
Supply & Demand 245
8 Other Central & South America: Motorcycle
Demand by Type 248
9 Eastern Europe: Motorcycle Supply & Demand 251
10 Eastern Europe: Motorcycle Demand by Type 254
11 Africa/Mideast: Motorcycle Supply & Demand 257
12 Africa/Mideast: Motorcycle Demand by Type 260
13 Nigeria: Motorcycle Supply & Demand 263
14 Nigeria: Motorcycle Demand by Type 266
15 Other Africa/Mideast: Motorcycle Supply & Demand 270
16 Other Africa/Mideast: Motorcycle Demand by Type 273
SECTION VIII -- INDUSTRY STRUCTURE
1 Motorcycle Sales by Company, 2010 276
2 Selected Cooperative Agreements 290
LIST OF CHARTS
CHART NUMBER PAGE
SECTION III -- OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trends in Japan,
1950 to 2000 35
2 Ratio of Motorcycle to Passenger Car Sales in Japan,
1950 to 2000 36
3 Relationship of Per Capita GDP to Relative Motorcycle Sales
Dominance in Japan, 1950 to 1970 37
4 Gini Coefficient Assessment of Income Distribution 39
5 Median Age of Populations in Selected Countries, 2010 40
6 Comparison of Per Capita GDP & Motorcycle
Sales Dominance 44
7 Typical Motorcycle Market Transition Points
for Selected Countries, 2010 45
8 World Motorcycle Demand by Country, 2010 51
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Market Share, 2010 277
2 World Motorcycle Industry Breakdown by Units,
Revenues & Profits, 2010 283
3 World Motorcycle Industry Minimum
Efficient Scale Analysis, 2010 286
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