Toys & Games: United States

This report forecasts US toy and game demand and shipments in US dollars at the manufacturers' level to 2019. Total shipments are segmented by product in terms of: electronic, models and kits, board games and puzzles, dolls and stuffed toys, children's vehicles and doll carriages, and other products.

To illustrate historical trends, total demand, total shipments, and the various shipment segments are provided in annual series from 2004 to 2014. A Market Environment section provides pertinent background on historical trends, key economic indicators, trade, retail sales and major brands, and safety and regulatory factors. A Segmentation and Forecasts section defines products, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each product segment over the forecast period.

Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US industry. A one-page, introductory Highlights section summarizes key findings from this 22-page report, and a Resources section lists contributing sources as well as resources available for further research.

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