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As homeowners look for ways to make their homes more attractive, they are using less traditional roofing products, particularly metal tiles and shingles, standing seam roofing, roofing tiles, and polymer products that look like wood and slate.

Reroofing recovers

The reroofing segment accounts for the largest share of residential roofing demand. The US has a significant number of older homes that will eventually require roof repair or outright replacement. Many homeowners put off reroofing projects during the 2007-2009 recession and its aftermath due to an unfavorable lending environment to engage in home renovations. These conditions will improve through 2020 and drive growth for the replacement of older or worn roofs.

Asphalt shingles remain dominant material

Asphalt shingles are the dominant roofing material used in the residential market. Homeowners prefer these products based on their favorable appearance and mod- est cost. Laminated asphalt shingles, which have sup- planted conventional three-tab shingles as the leading product type installed in the US, will continue to see gains through 2020. Laminated shingles offer damage resistance against high winds and impact promoting their use in coastal regions that experience intense storm activity.

Regional & material considerations

In the South and West, building codes specify the use of cool roofing to reduce energy consumption. Products that meet these code requirements (light-colored and reflective roofing) will see faster demand gains. Strong growth in housing starts and population in the South and West will boost gains for metal roofing products and roofing tiles. Aesthetic appeal and the heavy weight -- thus greater resistance to wind uplift -- of these products hikes their use in coastal areas. Demand for these products will also be spurred by their suitability as cool roofing materials because of their ability to reflect sunlight.

Natural slate and polymer products will see strong growth as homeowners look to enhance the exterior appearance of their homes. Low-slope roofing products, such as bituminous membranes, will post above-average demand gains through 2020, boosted by rising multifamily housing starts and continuing efforts to refurbish and repair older properties by replacing older and worn roofing.

Study coverage

Residential Roofing presents historical demand data (2005, 2010 and 2015) plus forecasts (2020 and 2025) by product (steep-slope metal, asphalt shingles, roofing tile, low-slope roofing, wood shingles and shakes), market (new, reroofing) and US region. The study also considers key market environment factors, assesses the industry structure, evaluates company market share and profiles US industry players.

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