Household Appliances in China

The Chinese household appliance market will grow 4.5 percent annually through 2010 and become the world&s largest. Gains will be driven by low penetration rates, healthy household formation and replacement demand. Cooking appliances will remain dominant and grow the fastest, followed by dish sterilizers and dishwashers.

This study analyzes China&s 111 million unit major household appliance industry. It presents historical demand data for 1995, 2000 and 2005 and forecasts to 2010 and 2015 by product (e.g., cooktops, microwave ovens, range hoods, refrigerators, freezers, clothes washers, dryers, dish sterilizers, dishwashers); by market (urban, rural) and by Chinese geographic region.

The study also considers market environment factors, details industry structure and market share, and profiles 30 major industry players including Haier Group, Guangdong Midea Electric Appliances, LG Electronics, Siemens AG, Matsushita Electric Industrial, and Samsung Electronics.

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