As Quoted In Ceramic Industry
Unit gains will be driven by ongoing consumer preference for single-serving containers, increasing interest in
alternatives to carbonated soft drinks, and a proliferation of new beverage products.
US demand to rise 1.7% annually through 2017
US demand for beverage containers is expected to increase 1.7 percent annually through 2017 to 265 billion units,
valued at $29.1 billion. Unit gains will be driven by ongoing consumer preference for single-serving containers in many
markets, increasing interest in alternatives to carbonated soft drinks, and a proliferation of new product introductions
accompanied by aggressive marketing campaigns. In addition, favorable demographic trends, such as healthy gains in
millennials and in the older population, will bolster demand for certain beverages (e.g., wine) and related
Plastic containers to remain largest, fastest-growing product segment
Plastic containers will remain both the largest and fastest growing segment, with gains supported by good prospects
for polyethylene terephthalate (PET) containers in the ready-to-drink (RTD) tea, sports drinks, and other noncarbonated
RTD beverage markets. Plastic containers will also benefit from solid growth in the bottled water market, although
increasing maturity and environmental concerns related to the volume of PET bottles in landfills will hold back growth.
In general, demand for plastic beverage containers will be aided by their light weight, resealability, shatter
resistance, and portability, attributes that have made plastic containers appealing for on-the-go consumption.
Metal beverage containers, the second largest beverage container type in unit terms, will register slow growth through
2017 as a result of declining soft drink production and meager increases in beer production. However, gains will be
helped by robust expansion of the energy and specialty drink market and product innovations such as vented and shaped
cans. In addition, inroads by cans in the craft beer market will support demand, as will healthy increases for aluminum
bottles, which continue to benefit from their upscale appearance and ability to provide product differentiation in
markets such as beer.
Glass beverage container demand is forecast to post modest gains, supported by the entrenched position of bottles in
wine packaging and solid growth in RTD tea. Demographic trends, particularly above average growth in millennials and the
baby boomer population (key consumers of wine), will also bolster glass container demand despite increased competition
from other container types. Paperboard container demand will decline as a result of further supplantation of gabletop
cartons by plastic bottles, especially in the milk and fruit beverage markets. However, good prospects are anticipated
for paperboard containers in markets such as soymilks and other nondairy milk alternatives, wine, and sports
This study analyzes the 244 billion unit US beverage container industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by material (e.g., plastic resins, metal containers, glass bottles, paperboard containers) and market (e.g., carbonated soft drinks, bottle water, milk, fruit beverages, sports beverages, ready-to-drink tea, beer, wine, distilled spirits).
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 34 industry participants, including Ball, Rexam and Owens-Illinois.