As Quoted In PFFC Paper, Film, Foil Converter
Growth will be based on the use of higher-value, more-sophisticated packaging and continued strength in pet food shipments fueled by an expected rebound in the pet population.
US demand to rise 4.8% annually through 2018
US demand for pet food packaging is expected to rise 4.8 percent annually to $2.5 billion in 2018. Growth will be based on the use of higher-value, more-sophisticated packaging and continued strength in pet food shipments fueled by an expected rebound in the pet population. The proliferation of premium pet food brands providing healthier, more nutritious alternatives (corresponding to the continuing humanization of pets by their owners) also will spur packaging demand growth, as higher-value bags, pouches, and rigid containers will be required to provide superior graphics, puncture resistance, and barrier protection for these more expensive, higher-quality products.
Plastic pouches to be fastest growing types
As with other food categories, plastic pouches will be the primary beneficiary of the trend toward more advanced pet food packaging. Pouch demand in pet food packaging is forecast to rise 8.3 percent per annum to $540 million in 2018, the fastest pace of growth among pet food packaging types. Pouch demand will be bolstered by features that are inherently convenient for consumers, including zippered closure mechanisms and light weight, as well as by reduced transportation costs due to their light weight. Pouch growth will be strong in both dry and wet food. For small packages of dry food -- those less than 10 pounds -- pouches will continue to supplant bags. For wet food, retort pouches will continue to gain acceptance as an alternative to metal cans, especially in applications where strength and stiffness are not primary factors.
Demand for tubs and cups will benefit from the need for convenience features and light weight in pet food packaging. As a result, tubs and cups will continue to supplant metal containers in wet food, growing in popularity due to peelable lids that are easier to open and allow the consumer to avoid cuts from metal edges. In addition, the ability to package tubs and cups in multipacks for ease of handling will bolster growth. Tubs and cups will compete with pouches as alternatives to metal cans for wet pet food, with tubs and cups favored for applications where strength and ease of grasping are factors.
Plastic to be top packaging material in value terms
Among materials, paper accounted for the largest share of pet food packaging demand in 2013. In volume terms, paper will remain the leading material in 2018, based on the large number of unit shipments for paper bags. However, in value terms, by 2018 plastic will overtake paper due to the growth of plastic pouches, as well as the use of expensive features and graphics on those packages.
This study analyzes the $2 billion US pet food packaging industry. It presents historical demand data for 2003, 2008 and 2013, and forecasts for 2018 and 2023 by application (e.g., dry food, wet food, pet treats, chilled and frozen), animal (e.g., dog food, cat food), type (e.g., bags, metal cans, pouches, folding cartons, plastic bottles and jars, tubs and cups) and material (paperboard, plastic, metal, wovens).
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 32 industry competitors, including Silgan, Coveris and Ball.